Transcript
SEPTEMBER/OCTOBER 2016
SPECIAL EDITION
NEW
POP XG The Power of Paint
Introducing
NEURO Light dryer and Round brushes
The Demi Your new favorite demi-permanent color
MEET NEON
Introducing
Ask your stylist for details.
MAKE WAVES—OR DON’T. GET MESSY—OR KEEP IT TOTALLY TO
GETHER.
RYBODY E V E E IK L K O O L WHY
ELSE?
GO WILD. SHINE. YOU ’DO YOU.
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Neon lets you do whatever you want with your hair. Infused with natural sugar, Neon is a little sassy and a little sweet, setting the standard for the newest trends. Made just for teens, Neon focuses on inclusiveness, individuality and building self-esteem.
50% OF TEENS WORRY ABOUT BULLIES. Neon supports a bunch of amazing anti-bullying organizations to help get girls involved in ending bullying in their schools and communities. Follow us @NeonHairCare to find out how to become a teen ambassador in your school, stop cyber-bullying, promote suicide prevention and more. Let's create a world where everyone can be themselves and shine!
@NEONHAIRCAR
E
E E R F BULLY NE ZO
INTRODUCING PAUL MITCHELL NEON™
SUGAR CLEANSE
WASH + PREP 10.14 OZ. Obsessed with… clean! This total clean freak has a one-track mind: leaving hair fresh and ready for anything (without killing your color). Sweet side… A little sugar goes a long way for your best hair day ever. Workaholic… Keeps going all day long to keep hair fresh, not greasy. Now that's BFF material. 577511
Value $5.00
$7.50
SUGAR RINSE
DETANGLE + HYDRATE 10.14 OZ. Got your back… The sidekick that helps you out of any jam, from tangled tresses to frazzled frizzies. Fine hair, don't care… It's so lightweight, it'll never steal your bounce. Gimme sugar… A daily dose leaves hair ultra-shiny and super soft. How sweet is that? 577514
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NEW AND NOW
Value $5.50
$8.20
O SUGAR CREAM
SLEEK + SCULPTED 6.8 OZ. Has it together... This smooth operator keeps strands from straying so your look stays sleek. Absolutely brilliant… It's moisture-rich to give your hair plenty of shine. A little bit twisted… Amazing for braids, twists and knots. 577517
Value $6.00
$8.95
SUGAR CONFECTION™ HOLD + CONTROL 8.5 OZ.
Totally in control… Has what it takes to keep up-dos up and every hair in place. Work it… Flexible hold lets you style, spray, and style some more. Seal the deal… A few final spritzes will keep your style going strong. 577523
Value $5.50
$8.20
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INTRODUCING PAUL MITCHELL NEON™
SUGAR TWIST™
PIECEY + BEACHY 6.8 OZ. Effortlessly cool… Your free-spirited pal with the model-off-duty vibe. Piece out… When you want surfer-girl waves, this piecey, beachy cream takes you there in an instant. Text(ure) me… Scrunch it in for looks that won't fall flat. 577519
Value $6.00
$8.95
SUGAR SPRAY
TEXTURE + BODY 8.5 OZ. Always amped…This body-booster's ready with a pick-me-up whenever you need it. Total softie… Gives your hair texture and definition without making it stiff or crunchy. Makes waves—and plays it straight… Enjoy lush body, no matter how you style. Value $5.50
$8.20
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NEW AND NOW
Ask your stylist for details.
INTRODUCING PAUL MITCHELL NEON™
NEON $59850 Salon Kit PURCHASE: 12 – Sugar Cleanse, 10.14 oz. 12 – Sugar Rinse, 10.14 oz. 12 – Sugar Confection™, 8.5 oz. 12 – Sugar Spray, 8.5 oz. 12 – Sugar Twist™, 6.8 oz. 12 – Sugar Cream, 6.8 oz.
RECEIVE FREE: 4 – Sugar Cleanse, 33.8 oz. 4 – Sugar Rinse, 33.8 oz. 4 – Sugar Confection™, 8.5 oz. 4 – Sugar Spray, 8.5 oz. 4 – Sugar Twist™, 6.8 oz. 4 – Sugar Cream, 6.8 oz. 8 – Double-Sided Neon Poster 4 – Neon Brochure
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Plus, receive a contest in a box (over $250 value): Contest poster Contest one-sheet Week 1 Prize: Neon Cape Week 2 Prize: YS Park Comb with Case Week 3 Prize: Express Gold Curl 1" Grand Prize: Pro Shears with Case MSU 577666 See page 7 for details SALONS SAVE
53%
NEON SALON CONTEST Motivate your staff and see sweet sell-through of Neon in your salon. We've created our first-ever new product in-salon contest, with four great prizes (our gift to you!) that you can use to incentivize your team. All prizes and contest support are included with the purchase of a Neon Salon Kit. We provide everything you need to implement the contest within your salon.
WEEK
WEEK
HELP GUESTS STAY CONNECTED! With the clear window, they can text, post and tweet during their service.
YS PARK COMB AN LIMITED EDIT
ION NEON CA
WEEK
D CASE
PE*
WEEK
GRAND PRIZE
EXPRESS GOLD CURL 1"
PR
RS $1 O SHEA
20 VALU
E*
* Image is a rendering and not final.
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INTRODUCING PAUL MITCHELL NEON™
NEON $148.50 Introductory Kit PURCHASE: 3 – Sugar Cleanse, 10.14 oz. 3 – Sugar Rinse, 10.14 oz. 3 – Sugar Confection™, 8.5 oz. 3 – Sugar Spray, 8.5 oz. 3 – Sugar Twist™, 6.8 oz. 3 – Sugar Cream, 6.8 oz.
POSTER/FRONT
BACK
POSTER/FRONT
BACK
RECEIVE FREE: 1 – Sugar Cleanse, 33.8 oz. 1 – Sugar Rinse, 33.8 oz. 1 – Sugar Confection™, 8.5 oz. 1 – Sugar Spray, 8.5 oz. 1 – Sugar Twist, 6.8 oz. 1 – Sugar Cream, 6.8 oz. 2 – Double-Sided Neon Poster 1 – Neon Brochure 577665
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Value $254.06
NEW AND NOW
Save $105.56
NEON $37.50 Stylist Kit SAVE ON THE PURCHASE OF:
SALONS SAVE OVER
30%
1 – Sugar Cleanse, 10.14 oz. 1 – Sugar Rinse, 10.14 oz. 1 – Sugar Confection™, 8.5 oz. 1 – Sugar Spray, 8.5 oz. 1 – Sugar Twist™, 6.8 oz. 1 – Sugar Cream, 6.8 oz. *All packed together in a Collection Box 577664
Value $59.14
Save $21.64
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INTRODUCING PAUL MITCHELL NEON™
SALONS SAVE
NEON 24.00 each Get the Look Kits $
SWEET FINISH
NEW WAVE
PURCHASE:
PURCHASE:
1 – Sugar Confection™, 8.5 oz. 1 – Sugar Spray, 8.5 oz. 1 – Sugar Cream, 6.8 oz.
1 – Sugar Cleanse, 10.14 oz. 1 – Sugar Rinse, 10.14 oz. 1 – Sugar Twist™, 6.8 oz.
RECEIVE FREE:
RECEIVE FREE:
1 – Neon Teasing Brush
1 – Neon Teasing Brush
577663
577662
FREE TEASING BRUSH!
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22%
TEXT(URE) ME
NEON $14.40 each Travel Kits
PURCHASE: 1 – Sugar Cleanse, 3.4 oz. 1 – Sugar Rinse, 3.4 oz. 1 – Sugar Spray, 3.4 oz. 1 – Sugar Twist™, 2.5 oz.
COMING SOON
577660
SALONS SAVE
Value $17.98
CONTROL FREAK
20%
PURCHASE: 1 – Sugar Cleanse, 3.4 oz. 1 – Sugar Rinse, 3.4 oz. 1 – Sugar Confection™, 3.4 oz. 1 – Sugar Cream, 2.5 oz. 577661
Value $17.98
FEATURED CLASS Neon is style-driven hair care that celebrates what makes each of us unique. The brand offers fun, fashion-forward, professional-quality products designed to create a wide range of looks, encouraging teen girls to find their distinct style. Learn product knowledge, styling and haircutting techniques with this on-trend class.
NEON: STYLE THAT STANDS OUT WHAT TO EXPECT: Learn inspiring ways to give a young and modern feel to haircutting and styling skills. Our education team will help build confidence with one of the two Neon haircuts and follow with a few energetic styling accents featured in the Neon collection. Tour through all the salon economies to learn how to best integrate Neon into your business. TIME: 2 hours TYPE OF CLASS: Demo and Product Knowledge MODELS REQUIRED: 1
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INTRODUCING THE DEMI
Introducing The Demi, a perfect fusion of shine, condition and coverage from Paul Mitchell® Professional Hair Color.
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Exceptional Shine
The Demi conditions hair while it colors, providing incredibly rich results with exceptional shine.
Gentle Conditioning Formula
Deposit-only, no-ammonia color is exceedingly gentle and offers outstanding condition.
Perfect Gel Consistency
Liquid color mixes to a perfect gel consistency that’s ideal for both bottle and brush application.
Long-Lasting
Rich, vibrant color lasts 4 to 6 weeks.
27 Intermixable Shades
Including Clear for unlimited customization and more varied shade options with depth and/or translucency.
9BV
6BV
3BV
9A
6A
3A
9N
8N
7N
6N
5N
4N
9G
6G
3G
9OR
6OR
3OR
9R
6R
3R
6VR
3VR
9V
3N
1N
CLEAR
1:1 20 MINUTES
Salon Price: $5.40, 2 oz.
“I love The Demi! The thicker consistency makes bowl and brush application easy! I noticed intense pigments and great coverage. I covered a level 7 strawberry blonde with 6A and it lasted, faded nicely, and all I had to do for the client was a retouch!” – Samantha Ploskonka, Samantha Ploskonka Studios, Crown Point, Indiana
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Introducing
Ask your stylist for details.
INTRODUCING THE DEMI
THE DEMI Salon Offer PURCHASE: Choose any 60 shades from The Demi demi-permanent hair color
RECEIVE FREE: 3 – Processing Liquid, 33.8 oz. 2 – Color Mixing Bowl 2 – Color Brush 2 – Applicator Bottle 3 – The Demi Paper Chart 1 – The Demi Swatch Book 1 – The Demi Technique Guide 1 – The Demi Salon Banner 1 – The Demi Postcards (set of 12) invites guest to enjoy a color service. MSU 577568 Salon Special: $413.10 Salon Value: $473.17
SALONS SAVE UP TO
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32%
MODEL FORMULA: Runway Redhead Formula 1: The Demi 1.5 oz. 6OR + 1.5 oz. Paul Mitchell® Processing Liquid Formula 2: The Demi 1 oz. 6R + 1 oz. Paul Mitchell® Processing Liquid
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INTRODUCING THE DEMI
THE DEMI Mini Offer PURCHASE: Choose any 27 from The Demi demi-permanent hair color
RECEIVE FREE: 2 – Processing Liquid, 33.8 oz. 2 – Applicator Bottle 1 – The Demi Swatch Book 1 – The Demi Technique Guide MSU 577580 Salon Special: $185.90 Salon Value: $205.78
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SALONS SAVE
29%
INTRODUCING THE DEMI
THE DEMI Customizable Sampler PURCHASE:
SALONS SAVE
30%
Choose any 5 of The Demi demi-permanent hair color
RECEIVE FREE: 1 – Processing Liquid, 16.9 oz. 1 – Applicator Bottle 1 – The Demi Paper Chart 1 – The Demi Technique Guide MSU 577582 Salon Special: $34.50 Salon Value: $38.49
Try these new favorite formulas
from THE DEMI
1¾ oz. or 50 g/ml Clear + ¼ oz. or 10 g/ml 6OR + 2 oz. or 60 g/ml Paul Mitchell® Processing Liquid
1 oz. or 30 g/ml 9R + 1 oz. or 30 g/ml 9G + 2 oz. or 60 g/ml Paul Mitchell® Processing Liquid
1 oz. or 30 g/ml 5N + 1 oz. or 30 g/ml 6R + 2 oz. or 60 g/ml Paul Mitchell® Processing Liquid
1 oz. or 30 g/ml 9V + 1 oz. or 30 g/ml 9BV + 2 oz. or 60 g/ml Paul Mitchell® Processing Liquid
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Introducing
Ask your stylist for details.
INTRODUCING THE DEMI
Elevate your craft with award-winning EDUCATION
Get a formal introduction to The Demi with any of these three classes. Hosted in your salon by one of our certified color educators or regional color coordinators, our classes let you experience The Demi through product knowledge, business and techniques. Contact your distributor sales consultant or local professional store to book an in-salon class featuring The Demi.
FEATURED CLASSES THE DEMI: BRAND CLASS WHAT TO EXPECT: Introduce stylists to The Demi and focus on consultation, formulation, application and Color Bar℠ opportunities. This class offers 3 options: live model demo, mannequin demo or hands-in. TIME: 2 hours TYPE OF CLASS: Choice of demo or hands-in MODELS REQUIRED: Optional
THE DEMI: COLLECTION COLOR WHAT TO EXPECT: Be inspired by the many possibilities of The Demi. Stylists choose one of four color techniques that demonstrate The Demi’s versatility and its endless opportunities for Color Bar℠ upgrades. TIME: 2 hours TYPE OF CLASS: Demo and product knowledge MODELS REQUIRED: 1
THE DEMI: COLLECTION CUT
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WHAT TO EXPECT: Learn salon-friendly haircutting techniques that are both contemporary and beautiful. The Demi Haircut Collection features two haircuts that will complement any hair color service and leave stylists feeling confident and inspired. TIME: 2 hours TYPE OF CLASS: Demo and product knowledge MODELS REQUIRED: 1
MODEL FORMULA (on page 18): Goldmine On pre-lightened hair: The Demi 1 oz. 9N + 1 oz. 9G + 2 oz. Paul Mitchell® Processing Liquid
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INTRODUCING POP XG
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EXPERIENCE THE POWER OF PAINT WITH 13 INTERMIXABLE COLORS.
DILUTER 577617
OPALESCENT 577621
STEEL 577624
GREEN 577618
TEAL 577625
BLUE 577615
PURPLE 577622
BORDEAUX 577616
PINK 577620
RED 577623
ORANGE 577619
YELLOW 577626
MIDNIGHT 577634
13 ELECTRIC SHADES of vibrant color, no developer required
LONG-LASTING POP
color lasts for up to 6 weeks, depending on porosity
RICH CONDITIONING BASE leaves hair soft and nourished
Salon Price: $10.18 each, 6 oz. tube MODEL FORMULA: Very Cherry On pre-lightened hair: Formula 1: POP XG™ Red, Formula 2: POP XG™ Bordeaux
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INTRODUCING
13 ELECTRIC SHADES of vibrant color, no developer required
LONG-LASTING POP
color lasts for up to 6 weeks, depending on porosity
RICH CONDITIONING BASE leaves hair soft and nourished
Ask your stylist today!
INTRODUCING POP XG
POP XG Salon Offer ™
PURCHASE: Any 17 shades of POP XG™
RECEIVE FREE: 3 – POP XG™ Paper Chart featuring a new POP XG™ technique 3 – POP XG™ Swatch Box, a hand-held swatch box featuring swatches for all 13 shades 1 – POP XG™ Salon Easel showcasing new POP XG™ shades for guests MSU 577631 Salon Special: $173.18 Salon Value: $222.83
3 FREE
SWATCH BOXES FOR THE SALON
SALON EASEL SWATCH BOX
Customize your POP XG sampler ™
PURCHASE: Any 5 shades of POP XG™
RECEIVE FREE: 1 – New POP XG™ Paper Chart featuring a new POP XG™ technique 1 – POP XG™ Swatch Box, a hand-held swatch tool featuring swatches for all 13 shades MSU 577633
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Salon Special: $50.95 Salon Value: $64.95
PAPER CHART
SWATCH BOX CLOSED
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new
Experience the Power of Paint with Paul Mitchell’s newest semi-permanent line of pop color shades.
Ask your stylist today!
INTRODUCING POP XG
Stay inspired with award-winning EDUCATION
Experience the power of paint within your salon with a certified John Paul Mitchell Systems® national educator. With 13 electric shades, guests have access to endless possibilities with long-lasting, durable results. Choose between three unique classes that explore product knowledge, haircutting and color placement techniques.
FEATURED CLASSES POP XG: BRAND CLASS WHAT TO EXPECT: Introduce stylists to POP XG™ and focus on consultation, formulation, application and Color Bar℠ opportunities. This class offers 3 options: live model demo, mannequin demo or hands-in. TIME: 2 hours TYPE OF CLASS: Choice of demo or hands-in MODELS REQUIRED: Optional
POP XG: COLLECTION COLOR CLASS WHAT TO EXPECT: An introduction to POP XG™ and a demo of 1 of 2 hair color techniques that are sure to thrill with innovative placements, electric formulas and endless possibilities for trend-setting hair color. This class will lead stylists throughout the salon to discuss how POP XG™ can be leveraged in all the key areas. TIME: 2 hours TYPE OF CLASS: Demo and product knowledge MODELS REQUIRED: 1
POP XG: COLLECTION CUT CLASS
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WHAT TO EXPECT: Get a fresh, powerful edge on haircutting trends seen in the industry. Stylists choose 1 of the 2 haircuts to focus on and gain a better understanding of how a haircut can complement electric hair color so seamlessly. TIME: 2 hours TYPE OF CLASS: Demo and product knowledge MODELS REQUIRED: 1
MODEL FORMULA (on page 24): Strawberry Swirl On pre-lightened hair: Formula 1: POP XG™ Steel Formula 2: POP XG™ Orange + 1 dot POP XG™ Pink + 3 parts Super-Charged Moisturizer® Formula 3: POP XG™ Pink + 3 parts Super-Charged Moisturizer® NEW AND NOW
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INTRODUCING
NEURO LIGHT ®
Lightweight hair dryer
WEIGHS ONLY
1.12 pounds
Less weight, more power Ask your stylist.
INTRODUCING NEURO® LIGHT
Introducing NEURO® LIGHT Lightweight hair dryer WEIGHS ONLY
1.12 pounds
139.99
$
• Professional and long-lasting DC motor with 1875 watts of power • SmartSense filter with “Clean Filter” indicator light • Tourmaline ions reduce frizz and add shine • Unique flat design sits dryer upright • LED display shows heat and power settings • 4 heat settings and a cool-shot button • Protective soft-touch rubber coating • Flush power buttons for superior ergonomics
INCLUDES: • Concentrator nozzle for directional airflow and controlled styling • Collapsible silicone diffuser that universally fits most dryers
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577490
Salon Special: $114.99 Sugg. Retail: $169.99 (Salon Profit Potential = $55.00)
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INTRODUCING NEURO ROUND
Introducing NEURO® ROUND Titanium Thermal Brush 17.95 -$19.95 each
$
Neuro® Round brushes are crafted from industrial-grade components under rigorous quality control. With sturdy features and high-tech materials, they're the perfect complement to heat styling with Neuro® tools. STYLE STARTS WITH WHAT’S INSIDE • Bristles are heat-resistant up to 500°F (260°C) • Vented titanium barrel outperforms ceramic by retaining heat and reducing drying time • Nylon anti-static corkscrew bristles create a smooth finish and add shine • Seamless design with soft-touch handle • Ergonomic, lightweight and perfectly balanced • Magnetic handle cap sits brush upright
CHOOSE FROM: NEURO® ROUND SMALL 1.29" (33 mm) Titanium Thermal Brush 577485 NEURO® ROUND MEDIUM 1.69" (43 mm) Titanium Thermal Brush 577486 NEURO® ROUND LARGE 2" (53 mm) Titanium Thermal Brush 577487
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NEURO®ROUND Brush Counter Display $227.40 SAVE ON THE PURCHASE OF: 4 – Neuro® Round Small 4 – Neuro® Round Medium 4 – Neuro® Round Large
RECEIVE FREE:
Place at the stylist station to spark dialogue with your guests on the importance of using a quality brush.
1 – Compact soft-touch counter display 577488 SALONS SAVE 20%
Magnetic base holds testers upright
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Experience the Power of Paint with Paul Mitchell’s newest semi-permanent line of cream hair color shades created for color professionals.
PRINTED IN THE U.S.A. (NNSL0916) ® Registered Trademarks of John Paul Mitchell Systems
®
new
