Transcript
PRESS INFORMATION Olympus extends professional M.ZUIKO PRO line-up with the world’s most compact, versatile and stable telephoto lens
For pros on the go: The world’s most compact 300mm1 telephoto lens
Hamburg, January 6, 2016 – Professional photographers who prefer the portable spontaneity of a Micro Four Thirds (MFT) camera will soon enjoy the full range of handheld shooting options, following the spring launch of Olympus’ first professional-grade, MFT-compatible 300mm
1
telephoto lens: the M.ZUIKO DIGITAL ED 300mm 1:4.0 IS PRO. The new lens rounds off Olympus’ PRO line-up with no fewer than three world2
first benchmarks : Firstly, it is the world’s most compact and lightweight telephoto lens. Second, it has the world’s most powerful 6step image stabilisation system (in combination with the matching Olympus camera models). And third, it boasts the shortest focusing
M.ZUIKO DIGITAL ED 300mm1 1:4.0 IS PRO Main Features: > Highly portable professional super-telephoto Micro Four Thirds lens boasting three world bests2 including world’s most compact and lightweight telephoto lens2 > World’s most powerful 6-step
distance for telemacro photography in the category: just 1.4m from
combined Image Stabilisation
subject to camera. This makes it ideal for fast-moving professionals
system2
who need powerful, top-notch lenses that match the usability of their
> World’s shortest focusing
small-format, Micro Four Thirds cameras. The new lens unpacks its full
distance for telemacros2: 1.4m
potential when attached to Olympus models such as the OM-D E-M1 or
with max 0.48x zoom*
E-M5 Mark II. For example, it achieves autofocus speeds of less than 3
300ms and its state-of-the-art IS syncs with the unique 5-axis OM-D
> Exceptional image reproduction
system. The silent shutter action complements quiet OM-D motors at
> Extremely fast AF
sound-sensitive events while the dust-, freeze- and splashproof build
> Ideal for handheld close-ups
makes this the go-to telephoto for nature and outdoor sports. The M.ZUIKO DIGITAL ED 300mm 1:4.0 IS PRO is available in black from
without blur > Aircraft hand luggage-
end of March 2016 for €2599 – a fraction of the price for telephotos with
compliant due to compact
comparable focal lengths.
design > Approx 1/4 the weight of comparable DSLR rival lenses
Super-light means spontaneity With the launch of the M.ZUIKO DIGITAL ED 300mm 1:4.0 IS PRO, Olympus can now offer professional photographers a MFT-compatible lens 1
1
for every focal length, from 14mm to 600mm . The range combines M.ZUIKO’s first-class optical pedigree with the practicality demanded by photographers working on challenging projects that demand minimum clutter and maximum mobility, wherever in the world that might be. A brief comparison with SLR lenses reveals the appeal of the new PRO lens. At 1270g the M.ZUIKO tips the scales at about a quarter the weight of available
> Barrel-mounted one-finger photo clutch for AF/pre-set focus switching > IS On/Off switch for tripod use, L-Fn switch for 27 assignable functions > Arca Swiss-compatible for quick tripod mount and release (with adapter) > Robust design: dust-, freeze-, and splashproof
SLR lenses with equivalent focal lengths. With only 227mm in length, the Olympus is also considerably more compact than any of the comparable lenses. As any pro who has ever tried to board a plane with one of those will confirm, in terms of handheld manoeuvrability and convenience, the SLR models can’t compete. Stabilisation ensures image quality Olympus has established itself as the world leader in in-camera image stabilisation for compact system cameras and has expanded this expertise to include in-lens technology. Owners of the M.ZUIKO DIGITAL ED 300mm 1:4.0 IS PRO benefit with a world-first Sync IS mechanism that coordinates with the 5-axis system fitted to the OM-D E-M1 and E-M5 Mark II models. The result is enhanced compensation by 6 EV steps. This stabilises handheld stills and the EVF display, and reduces shake noticeably when recording video. Innovations add versatility
M.ZUIKO 300mm1 1:4.0 IS PRO
The M.ZUIKO DIGITAL ED 300mm 1:4.0 IS PRO is not only attractive in terms of weight, size and stability, it is also equipped with a series of thoughtful features that make this one of the more versatile telephoto lenses on the market, not least because it is one of the easiest to use. The focus clutch allows the photographer to switch between pre-defined focus settings and the len’s own super-fast, high-precision AF. On the top of the lens barrel there are three switches that can likewise be operated without glancing up from the viewfinder, using just one finger. On the left, the L-Fn switch can be customised to trigger one of 27 assignable functions. Next along is the
Other Features: > Focal Length: 600mm (as 35mm equivalent) > Angle of view: 4.1° > Closest focusing distance: 1.4m > Lens configuration: 17 Elements in 10 groups
On/Off switch for the in-lens IS, for use with a tripod or stable perch. The
> Max magnification: 0.48x
other switch toggles the focussing area. The short-shot potential of this lens
> Minimum field size:
1
is likewise exceptional, offering magnification of 0.48x with as little as 1.4 metres between the subject and the camera.
72.1 × 54.2mm > Max aperture: 1:4.0 Min aperture: 1:22
Build quality offers peace of mind Thanks to the excellent build quality of the M.ZUIKO DIGITAL ED 300mm
> Diameter: 92.5mm Length: 227mm
1:4.0 IS PRO, a passing shower or dust storm won’t get in the way of that
> Filter diameter: 77mm
one-off telemacro or any other outdoor shot. When it comes to capturing
> Weight without tripod adapter:
wildlife, sport and other potentially fleeting moments from fashion to the
1270g
performing arts, the new Olympus telephoto is practically in a world of its
Weight with tripod adapter:
own. Every Olympus lens and camera comes with a free six-month warranty 4
extension when registered via the MyOlympus online platform.
1475g
Accessories > The 1.4x teleconverter lens. Just 15mm slim, for more magnification on the move. > Duffel-shaped case. For compact, safe storage that’s easy on the eye. > Protection filter with ZERO coating technology. Olympus’ proprietary coating helps prevent ghosting and flaring.
Product specifications are subject to change without notice. Please check the Olympus website at http://www.olympus-europa.com for the latest specifications. 1
35mm equivalent focal length: 600mm.
2
As of December 2015.,among interchangeable lens cameras.
3
As of December 2015, among interchangeable lens cameras – including SLRs – on
the market, and using Olympus’s in-house test conditions. 4
Six months on top of the statutory warranty in the country of purchase.
За въпроси: Елизабет Илиева Olympus България Tel.: +359-2-8548414 Email:
[email protected]
About Olympus Olympus Europa is the headquarters for the region Europe, Middle East and Africa (EMEA) of the Olympus Corporation, Tokyo. As a worldwide leading manufacturer of optical and digital precision technology, Olympus provides innovative solutions for state-of-the-art medical systems, digital cameras as well as scientific solutions. The company’s award winning products are instrumental in detecting, preventing and healing illness, driving scientific research and documenting life with artistic freedom. In the hands of its customers, Olympus’ high-tech products help to make people’s lives healthier, safer and more fulfilling. For more information: www.olympus-europa.com
