Transcript
Press Release Sony Breaks Further from the Pack with the XQD™ S Series Memory Cards New memory cards can achieve fast transfer speeds of up to 168 MB/s1
Hong Kong, August 10, 2012 - Sony Corporation of Hong Kong Limited today announced the launch of the new XQD S Series Memory Cards (QD-S64/T and QD-S32/T), placing Sony in the forefront with ultra-fast read and write speeds. Upping the ante from the XQD H Series cards that were released earlier in February which had a read/write speed of 125 MB/s, the brand new XQD S Series cards are able to process at blazing speeds of up to 168 MB/s, making it the fastest in the market 2. No matter how fast the action is, the new XQD S series can record up to 1081,3 frames in RAW format in continuous shooting mode, ensuring that photographers will never miss a single moment. This allows photographers to shoot a 100m sprint from start to end in a single, sustained burst of RAW images at a shooting speed of 10 frames per second. Surpassing the theoretical maximum speed of existing CompactFlash devices, the industry leading XQD S Series reduces transfer times by 30%1 when compared with the fastest CF cards and shortens it by more than 30%1 when measured against conventional CF cards. This makes the XQD S Series perfect for photo enthusiasts and professional sports photographers who demand the very best when it comes to taking their best shot, while at the same time saving them precious time when backing large amounts of photo data to their PCs. Also, a new device driver for Thunderbolt-compatible devices is available for download from August 2012 and will allow 1
Based on internal tests conducted by Sony. Transfer speeds may vary and are dependent on host device.
2
Accurate as of June 2012. Based on internal tests conducted by Sony which compared it to products from other leading industry manufacturers.
3
When used with a Nikon D4 to capture compressed 12-bit NEF (RAW) images in tests done by Sony.
1
users to transfer files to their Macintosh computer systems at even quicker speeds when used with a compatible card reader. The card’s high capacity of 64GB makes the XQD S Series ideal for storing large volumes of data-heavy RAW files, perfect for sports photographers who may be triggering the camera’s shutter remotely and cannot conveniently change media cards. XQD S Series users can also download a free new version of File Rescue (Ver 3.2) software by Sony for the recovery of accidentally-deleted photos and videos. This advanced and easy-to-use utility that supports the latest file formats of AVCHD and 3D 4 has recently expanded its capabilities to support RAW3 and MOV files. File Rescue software is also available for XQD H Series users. Available in 32GB and 64GB capacities, the XQD S Series memory cards are available from selected Sony authorised dealers in August at the prices of HK$3,280 for the 32GB and at HK$5,980 for the 64GB. For customer enquiries, please contact Sony sales and services hotline at (852) 2345-2966 About Hong Kong Marketing Company Hong Kong Marketing Company (HKMC), a division of Sony Corporation of Hong Kong Limited, provides sales, marketing and after sales services for Sony’s consumer electronics products as well as broadcast and professional products in Hong Kong and Macau. For more information on Sony’s products and services, please visit its web site on www.sony.com.hk. About make.believe “make.believe” (make dot believe) is a Group-wide brand message that unites Sony’s communications initiatives across electronics, games, movies, music, mobile phones and network services. “make.believe” symbolizes the spirit of Sony – the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real.
###
4
AVCHD 3D files
2
Specifications of Sony XQD memory cards QD-S64/T& QD-S32/T: Model Memory Spec
Memory Size Usable Capacity (Approx.)
Interface Operating Conditions
Media/ Card
Operating Current (1ms Ave.) Operating Current (1s Ave.) Operating Current (Max) Operating Temperature Requirements Dimensions (Approx. WxLxT) Weight (Approx.)
QD-S64/T
QD-S32/T
64GB
32GB
59.4GB (63,780,264,345 Byte) PCI Express
29.5GB (31,675,383,808 Byte) PCI Express
900mA
900mA
500mA
500mA
1200mA
1200mA
-25-+65°C (Non-condensing)
-25-+65°C (Non-condensing)
-40-+85℃ (Non-condensing)
-40-+85℃ (Non-condensing)
29.6 x 38.5 x 3.8mm 10g
3
