Transcript
Roanoke-Lynchburg, VA
TV HH Rank: 67 Cable HH Rank: 179
DEMOGRAPHIC PROFILE Current Total HH: 5-Yr. Projected:
475,200 486,100
Age of Head of Household Under 18 18-24 25-34 35-44 45-54 55-64 65 and Older
Households 400 23,100 60,900 65,200 82,000 96,000 147,600
Total Adult Pop: 5-Yr. Projected:
Race/Ethnicity White Black Other Hispanic Asian/Pacific
Male Age by Sex < 18 18-24 25-34 35-44 45-54 55-64 65 +
Current 114,300 69,400 67,600 61,400 72,500 79,200 98,900
Household Income $10,000-$19,999 $20,000-$34,999 $35,000-$49,999 $50,000-$74,999 $75,000-$99,999 $100,000-$124,999 $125,000-$149,999 $150,000 and Over
929,300 956,470
Population 757,000 129,300 25,800 26,400 17,200
Female 5 Yr. 112,868 69,693 70,957 62,672 66,315 80,127 113,450
Current 110,500 65,200 65,400 62,900 75,900 84,600 126,300
5 Yr. 108,552 64,801 68,148 62,676 68,928 86,311 142,392
Households 59,289 83,860 70,442 88,250 54,437 32,912 18,229 27,288
Top 15 Industries Health Care and Social Assistance Retail Trade Manufacturing Accommodation and Food Services Educational Services Professional, Scientific, and Tech Svcs Finance and Insurance Public Administration Wholesale Trade Other Svcs (Exc Public Administration) Construction Transportation and Warehousing Real Estate and Rental and Leasing Administrative, Support and Waste Mngt Information Unemployment Rate:
Total Employment 87,417 78,811 60,354 48,147 45,830 42,756 39,556 39,157 31,193 31,130 26,008 12,869 11,606 11,300 10,733
Total Establishment 7,695 6,882 1,441 2,895 1,153 3,401 3,799 2,616 1,579 7,321 3,778 1,075 2,262 1,470 865
4.7%
Occupational Categories White Collar Total: Blue Collar Total:
318,966 108,070
Service Occupations Clerical Workers Marketing and Sales Engineers Lawyers Computer Specialists Management/Administrative Occupations Physicians Teachers, Librarians, Counselors Communication Equipment Operators Food Preparation and Service Occupation
113,121 81,560 2,183 6,527 3,172 3,537 61,747 2,620 33,747 424 42,420
Copyright © 2017 Claritas, LLC Boundary data source: Nielsen DMA ® data, 2017
SALES RANKINGS BY MERCHANDISE Total Retail Sales ($000): Buying Power Index:
19,290,468 0.3344
Merchandise Line Groceries & Other Foods For Human Consumption Off The Premises Meals, Unpackaged Snacks (Sandwiches) & Nonalcoholic Beverages Alcoholic Drinks (Served At This Establishment) Cigars, Cigarettes, Tobacco, and Smokers Accessories Drugs, Health Aids, and Beauty Aids (Including Cosmetics) Soap, Detergents, and Household Cleaners Men's & Boys' Clothing and Accessories Women's, Juniors', Misses', Girls', Infants' Toddlers& Wear Footwear (Including Accessories) Major Household Appliances Television, Video Recorders, Video Cameras, Video Tapes, etc. Audio Equipment & Musical Instruments & Supplies Furniture and Sleep Equipment Computer Hardware, Software, and Supplies Kitchenware & Home Furnishings (Including Cookware, Cooking Accessories Sporting Goods (Including Boats, Bicycles, Parts & Accessories, etc.) Automobiles, Vans, Trucks & Other Powered Transportation Vehicles
Copyright © 2017 Claritas, LLC Boundary data source: Nielsen DMA ® data, 2017
© Copyright 2016 Kantar Media · SRDS (Standard Rate & Data Service) · 800.851.7737
Sales ($000) 2,389,530 1,517,744 89,988 234,182 2,506,508 205,404 318,832 531,403 288,706 299,705 113,864 60,577 369,386 160,563 240,984 137,206 2,959,276
Rank 93 79 96 78 66 45 68 73 70 48 73 74 65 70 63 72 78
