Transcript
Run BPW Club events with maximum result ... in particular: more and happier members!
Contents of this Club event kit Why this kit? Introduction ________________________________________________________ 2 Post-event follow-up... or lack of! Is ‘selling’ a dirty word? _________________________________ 2 So what can we do? Go beyond making just your existing members happy!____________________ 2
Two-fold content of club events: Advocacy/issues and Professional Development ___________ 3 What makes BPW unique is not necessarily what attracts a new member into the organisation. ___ 3 We need to make it easy for women, to justify BPW time and cost ____________________________ 4
Express both sides of BPW at every event ____________________________________________ 4 Advocacy plus Professional Development topic in each event ________________________________ 4
Event calendar: The importance of great headlines ____________________________________ 4 Professional Development topics that ‘sell’ _______________________________________________ 6 ’Dialogue’ topics (advocacy/issues) that ‘sell’ _____________________________________________ 7
Timing, frequency, type and duration of your Club event________________________________ 9 Leave committee business out of your event ______________________________________________ 9 Research your audience: Surveymonkey!_________________________________________________ 9
Partnering and sponsoring _______________________________________________________ 11 Pre-arrange suitable event facilities ________________________________________________ 12 Logistics and payment ___________________________________________________________ 12 Eventbrite: Free tool for invitations, registrations, promotion, payment, name tags ____________ 12
Pricing and deals _______________________________________________________________ 14 Introductory membership (3 months) _______________________________________________ 14 “We all know those ladies who keep coming along for ever-and-ever, without ever joining as a member” __________________________________________________________________________ 14
Free websites to promote your Club/events __________________________________________ 15 Other free and low-cost forms of marketing _________________________________________ 17 Checklist: what to bring to the event _______________________________________________ 18 During the event: Timing plan and key messages _____________________________________ 19
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After the event... possibly the most important part! ____________________________________ 20 Thank you email to delegates __________________________________________________________ 20 Other post-event actions ______________________________________________________________ 21
BPW history/resources __________________________________________________________ 21 Further support and ideas for your events ___________________________________________ 22 Make your events work for you… right now! ________________________________________ 22
Why this kit? Introduction This kit came about because of personal experience. Experience as Sydney Club VPEP, and 5 years of Club Presidency over 2 terms. Experience in seeing Sydney Club quadruple its membership – twice – purely through running events that attract potential members and promoting them effectively, often with zero budget. Plus my experience utilising other types of events as the main marketing tool for my own business. BPW has an enormous potential to utilise its internal skill base of members as well as trusted external parties to present at our club events, thereby showing BPW’s unique values, provide delegates with a great learning experience and encourage guests to join as a member there and then. Often this opportunity is not fully utilised. Many clubs combine their member meeting with their committee ‘business’, and in practice mostly existing members join and renew. The vast potential to show how our organisation makes a difference, and offer members and guests information that benefits them personally and/or professionally is an insufficiently tapped resource. Our organisation should be growing considering the successes we are achieving in areas like Equal Pay and Paid Maternity Leave. In practice, we’re not. We need to grow – especially by attracting younger women – in order to survive and flourish. This kit shows BPW Clubs the tips and tricks to utilise monthly meetings and other regular events for this purpose, whilst minimising required effort and at low cost.
Post-event follow-up... or lack of! Is ‘selling’ a dirty word? Generally club events tend to be open to the public. Clubs mainly focus on women, but for certain topics and in certain clubs we find that men (not only partners) are also invited. But once we’ve done an enormous job trying to get people ‘in the door’, in reality we don’t always have a streamlined process of following up. We often don’t have membership forms ready at the meeting, and many feel that trying to ‘sell’ people membership is a very uncomfortable job. The next day, we don’t automatically ask all new people whether they’ve enjoyed the event, whether they know what BPW is all about, what they think of the organisation/club and if they are keen to join as a member. Selling is still seen by many as a ‘dirty’ word!
So what can we do? Go beyond making just your existing members happy! Knowing that we all want BPW to steadily grow at all levels (i.e. club, nationally and internationally), the following picture needs to be understood ‘end to end’, so events can be optimally utilised to drive membership... especially in relation to younger women.
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We tend to concentrate primarily on our relationship with current members, which – if we want to survive and expand as an organisation – we need to change. All interactions between BPW at various levels, its main ‘target’ audience (i.e. working women) and all other contacts/networks that working women interact with, should be used to get our message across.
Two-fold content of club events: Advocacy/issues and Professional Development What makes BPW unique is not necessarily what attracts a new member into the organisation. The group of ‘already converted’ people in the community who know how important BPW’s work is, is very small. BPW is often said to be the ‘best kept secret’! So our event audience is not only those who already know our organisation, who already are a member, or who already are working on women’s issues in other ways. The vast majority of our target audience is made up of those women who don’t yet know... o that they’d find it enjoyable and rewarding to contribute to the resolution of women’s issues, and o that there are vehicles that enable them to contribute to such issues, in the form of well organised groups/networks, and o that BPW exists and could be a great vehicle for them.
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We need to make it easy for women, to justify BPW time and cost Our audience is not necessarily looking for advocacy related events. The ‘issues’ side of BPW is not necessarily what will get them involved. The ‘what’s in it for me’, however, in the form of a Professional Development topic/speaker, is more likely to give them reasons to justify the time and financial investment... and is more likely to convince their boss to sponsor them to attend. Once at an event, we then get the opportunity to ‘show off’ what BPW is all about, and those who came to learn something for their own benefit can see how they can ‘give back’... but also ‘gain’ in the process of doing so, by making new connections all over the world and getting experience in the area of Government policy at local, national and international level.
Express both sides of BPW at every event Advocacy plus Professional Development topic in each event It’s recommended to express both sides of BPW in every event: o
o
The Dialogue – a round-table discussion on a topical issue affecting women and their families. The Club VPEP produces a 1 page backgrounder on the topic and the ‘headline’ is used in promotional materials of the event. After the event, the Club VPEP summarises the results and sends them to the national VPEP. Speaker on a hot topic that addresses the ‘What’s in it for me’ aspect which will attract new audiences and potential members
Don’t choose two ‘linked’ topics! Although it may seem logical, from past experience it is recommended to choose a speaker topic that is not linked to the Dialogue, as choosing 2 entirely different topics increases the opportunity for attracting more delegates.
Event calendar: The importance of great headlines Your event calendar should be finalised by January for each coming calendar year, as this ensures continuity in events when your executive changes over in June. It’s not always possible to secure a well-known speaker who will ‘automatically’ attract a crowd to your Club event, although BPW’s long history, achievements and not-for-profit status does go a long way. Many clubs have had well-known politicians and prominent businesswomen speak and assist in attracting new members. Apart from a well-known speaker, topical headlines can do the job very well. A topic can be presented by a little-known but knowledgeable speaker (possibly one of your Club members). See below the calendar for 2012 that all clubs must implement at minimum. Further detail on these topics, and additional topics to ‘pick and choose’ from, are listed under the calendar.
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Professional Development topics that ‘sell’ o
‘A man is not a financial plan’
Sub title options: ‘Plan your escape from financial bondage’ / ‘Six things savvy women know about investing’ / ‘Be one of the 8 people in 100 who retire comfortably’ One of your Club members or a local financial planner or accountant could share their tips.
o
‘Indigenous businesswoman shares her leadership skills’ Clearly state the company/organisation and speaker name, and the types of lessons learned that the speaker will share. Invite women’s networks in the indigenous community to come to the event.
o
‘Boost your negotiation skills: Negotiate confidently - with great results’ Learn how to achieve a higher salary, how to feel confident in striking a better deal with your customers/suppliers, and to maximise your outcomes in negotiating with your partner/kids/others.
o
‘Streamlining your business to facilitate growth and success’ This is the meeting where you look for a top ‘name’ in your community – a successful businesswoman or female politician – to attract a crowd for your AGM. Ensure you encourage your speaker to promote the event to their own networks.
o
‘Writing a CV or business profile that will get picked out of the crowd... every time’ The speaker (e.g. a copywriter) should bring formats for writing a top quality resume or business profile. Divide the delegates into self-employed and employment seekers and ask the speaker to bring practical tools for each group to work with during the talk.
o
‘From small business to big brand’: Top business women’s panel Invite a panel of 3 successful local business owners (in some states you could organise it to coincide with the Government’s Small Business Month). Ideally some of them are younger women (under 35).
o
‘Women are key purchasing decision-makers... how to do business with them?’ Invite a local business who specifically focus on women as a target market to speak on women’s buying patterns. With this topic you should be able to attract men and women to attend.
o
‘Time management... add 50% more time to life’ A local expert on this topic could speak, or any Club member could present a summary of the book ‘The 4-hour workweek’, ‘The time trap’ or other time management methods. A sample handout is available from Rinske at BPW Sydney Club – email
[email protected].
o
‘Working with men’: How to successfully build professional relationships How relating to men differs from relating to women in your workplace or in business. Learn how men communicate and negotiate differently.
o
‘Are women-only groups sexist?’ (men & women welcome) Panel discussion including men and women: Are women-only networking groups the new gentlemen's clubs? Are we taking affirmative action too far? Are men wishing to network getting left in the cold? What are the advantage and disadvantages in separating business networking groups by gender, religion or race? What can we do to balance the gender mix from small business seminars to board rooms?
o
‘Going part-time... how to sell the case to your boss’ How to negotiate a move to part-time without compromising your income and career and promotion prospects. A sample handout is available – email
[email protected].
o
‘Wearing your culture to work: The Australian businesswoman in a hijab’ Muslim Women Entrepreneurs in Australia
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Real-life stories from successful Muslim businesswomen women – invite Muslim women’s networks to come along to the event. o
‘Leading yourself, leading others’ The female view that we strengthen ourselves by strengthening others is redefining leadership. A speaker shares her personal experiences and best practice.
o
‘Speed reading – the key skill in the age of information overload’
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‘The latest update on how to market your business - and yourself - online’ Social media topic.
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‘Speak up! Tips and techniques to prepare for high-pressure conversations’ / ‘Presentation skills’: Make yourself heard in meetings and negotiations’ Including use of the right style and intonation to make a lasting impression.
o
‘Dressing for business – how to make your wardrobe work for you’ / ‘How to dress for success’
o
‘How to set realistic goals and achieve them’ (coaching workshop) A life coach could bring goal-setting questionnaires and give tips/methodologies on this topic. An alternative way to run the meeting is inviting 3-4 coaches who all facilitate the topic with a sub-group of delegates.
o
‘Emotional intelligence skills... and how they will benefit your business and personal relationships’
’Dialogue’ topics (advocacy/issues) that ‘sell’ o
Candle Lighting Ceremony: Honouring BPW members all over the globe - Annually in February.
o
International Women’s Day: Women’s Empowerment Principles (WEPs) - Annually in March. Sub title: “Equality means business”. Show with statistics on business performance, that smart CEO's understand that empowering women is good for business. The WEPs, Global Compact and Millennium Development Goals (MDGs) are discussed. Share information on corporates who have adopted the WEPs in Australia and internationally.
o
Club Annual General Meeting (AGM): Your chance to get experience on a board - Annually in
June.
Find a famous speaker for the main part of your event so you can be sure the AGM event is well attended. It is recommended, before the speaker talk, to discuss BPW in general and present the committee roles available (and let nomination forms go around) - but do the election (and membership drive) after the main speaker as more delegates will feel inspired to become part of BPW after the excellent presentation. o
Women’s financial empowerment... Equal Pay: Bridging the 18% gap - Annually in July/August
(in the lead-up to Equal Pay Day campaign in September).
Pay inequity statistics, BPW’s achievements and related BPW media exposure are discussed. Explain the Economic Security for Women (eS4W) consortium. o
Young BPW: Connecting women for mentor/mentee relationships How to choose the right mentor/mentee. Table related BPW programs like Keys to Achievement (K2A). You could aim to find a young (under 35 years of age) businesswoman to cover the selected Professional Development topic during the same event.
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o
Having a vote at the United Nations: BPW members changing the world – Annually in
April/May (after UN CSW).
Ask some of your own members to share their experience at UN Commission for the Status of Women (CSW) at each table if possible, or find members in other clubs who can provide you with stories (written or videoed). o
Corporate Social Responsibility (CSR): Transforming society through social enterprise. Prepare case studies of interesting social businesses (especially those run by women) and encourage delegates to brainstorm about how they can contribute. Centre for Social Impact (CSI) at University of NSW, and the School of Social Entrepreneurs (SSI) should have resources and/or facilitators and this event should be promoted to them too.
o
Working with men... to stop violence against women - Annually in November (i.e. White Ribbon Day month). Try to secure a White Ribbon Day speaker.
o
Women on Boards: The business benefits Statistics on women on boards and how it benefits organisations - economically and culturally.
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FBT on childcare... When will we achieve tax deductibility?
o o
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(Cyber) bullying Encouraging participation of indigenous women Review work being undertaken by BPW in Papua New Guinea and discuss a Club initiative to encourage participation by indigenous entrepreneurs and professional women. Sexual exploitation and trafficking of women and girls
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BPW global initiatives and opportunities for you as a member Discuss BPW projects and programs, the benefits and the process for getting involved and going to UN related events. How do you express your interest?
o
Sex texting and cyber harrasment Sub title: Do you know what your kids and/or employees are looking at on their laptop and phone? Focus on the issue of internet/media censorship and how we could protect our children and staff members from being confronted with harmful content. Savvy parents = connected but protected children.
o
Paid Parental Leave – the next level Discuss where Paid Maternity Leave (PML) - as we know it in Australia since Januarry 2011 - can be further improved, and how we can achieve this.
o
Women’s health topic / Conditions of independent midwives
o
Australia’s aging demographic - Women & carer responsibilities Sub title: Balancing acts and support networks available for working women Women continue to hold primary carer responsibilities for their extended families. What are the balancing acts and support networks available for working women? (you could link with local health care and family support services to promote the event).
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Timing, frequency, type and duration of your Club event The traditional BPW meeting format of monthly dinners may be comfortable - but not be the way to attract a diverse group including young women who are looking after young children. Cost can be a major influencer of new people to register and there are ways around this – including buffet style food and ‘pay your own alcohol’. You will have a few other choices to make: o o
Will you host events at a regular day of the week, week of the month? Or ad hoc? What will be the type and duration of your event? Breakfast, lunch, dinner, cocktail? Webinar style?
A few lessons learned about pros and cons of different event types: Style of event Breakfast Lunch
Pros o Relatively low cost o Can be buffet-style leaving sufficient time for the speakers o Tends to have good results in capital cities, as it’s the one point in the day that people will normally take time out
Dinner
o
Everyone’s relaxed, the working day has come to an end, so supports timely arrival and delegates staying until the end
Cocktails
o
Cost effective and easily catered for by committee members themselves Flexible format; people can roam and meet more people than a sitdown dinner Popular with younger women
o
o
Cons Many may register, but also many tend to either arrive late or don’t make it at all without warning o If the day has become busy, delegates may cancel last-minute o The early and late parts of the event tend to not be fully attended due to delegates having strict schedules, etc o Relatively high cost o More time for the sit-down dinner so less time for speakers o Less easy to fit-in for younger women with kids o Limits the time and/or duration of the event (i.e. if done during dinner period, or is longer than 2½ hours, people will need more substantial food)
Leave committee business out of your event Some clubs have been using the public events to also discuss their internal administrative issues. It’s recommended to set a separate time aside for this, so new people don’t have to sit through administrative discussions.
Research your audience: Surveymonkey! A way to find out what type of event and which topics your target audience prefers, is to send a quick “2minute survey” after every event. The free www.surveymonkey.com tool can be used for this purpose. A sample survey (see below) has been created for all Clubs to use, and the link below can be sent to your delegates: http://www.surveymonkey.com/s/PC2QKBS
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The login details of the survey site (www.surveymonkey.com) are: User name: BPWClub Password: BPWClub You can also copy the sample survey and modify the existing questions and/or create your own additional questions.
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Partnering and sponsoring Connecting with other partners and sponsors provides an opportunity to extend BPW’s message to new audiences and to build new members. Potential partner organisations and/or sponsors include: o
Other women’s networks Yes! Don’t automatically worry about them being in competition with us... often working together makes both parties achieve more.
o
Other industry networks Other industry networks could co-host, provide a door prize, provide a venue or co-promote For example, a Women’s Health subject and Health network association; a cross-cultural event.
o
Speakers Speakers could co-host, provide a door prize, provide a venue or co-promote.
o
Local businesses Local businesses could co-host, provide a door prize, provide a venue or co-promote.
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o
Hotel/restaurant or serviced office The venue could provide an event venue, sponsor the event and/or co-promote.
o
Your own members! Members could provide an event venue if they have access to one at their work, home or own business.
With each of the sponsors, confirm what type of acknowledgement they would like within the event to ensure all parties are clear and to assist your long term support.
Pre-arrange suitable event facilities Consider... Accessibility of venue by public transport Car parking (Link to Google maps in your event invitation)Audio Visual requirements of speaker Flexibility of room size depending on how many registrations you get Cost - ideally no minimum charge or room charge (in case you have a low turnout) Round tables of 5-7 delegates each, instead of one long table Pre-select food – to reduce cost of attendance consider pre-selecting food e.g. alternating meat and fish (in the case of non-buffet food)
o o o o o o
Logistics and payment There are a number of free online tools that you can use to manage your event - make it easy to hold your events, and enable you to focus on your members and new members. The main recommended ones are:
EventBrite - online invitations
Paypal – online credit card payments.
Eventbrite: Free tool for invitations, registrations, promotion, payment, name tags http://www.eventbrite.com is a great free tool that you can use to manage your event. The management dashboard is straightforward and looks like this:
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An example of how you could make an event page look, is printed below. Make sure to look at the items circled red, and how you can make these work for you.
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Pricing and deals Make it easy to attract multiple and repeat guests and members by using alternative pricing. Consider: o 2 delegates for $.... deal o Early bird deal o ‘Bring a friend who’s new to BPW for $...’ o 3 events for $... deal
Introductory membership (3 months) “We all know those ladies who keep coming along for ever-and-ever, without ever joining as a member” BPWA has drafted a pre-developed and intro-membership card (online application) for any guests who want to come along to see if they like BPW. If their printed pass is getting close to 3 months old, it is the right time to have a chat to the guest about converting them to a paying member. Direct any guests to this page so they can get their 3-months intro pass: http://bpwa-3-months-intro-member.eventbrite.com
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Free websites to promote your Club/events Market your events from multiple locations using low-cost or free tools and websites. Most cities and towns have websites and portals that cover general news and events, What’s on and websites which register talks, presentations and events. Must-do: Promote each event on the BPW national website 1. Login to www.bpw.com.au/wp-admin with your credentials 2. Choose dashboard (top menu) 3. On left, find Event espresso > here you can manage/administer events by clicking the event admin/management option. 4. Add your event, include a few lines of text, a picture (e.g. speaker photo) and the link to your Eventbrite page. Consider also: o Developing a free Club website (e.g. Google): www.google.com/sites/help/intl/en/overview.html An example is the www.bpwsydney.org website. See a snapshot below. You can use this to create Club Committee role-specific email addresses, for example:
[email protected],
[email protected],
[email protected] o o o o o o o o o o o
Linkedin (see for example the Sydney page below) Facebook (see for example the Sydney page below) Twitter www.bcl.com.au/addevent.htm www.my247.com.au www.eventsetter.com/post-event www.wots-on.info/whats-on www.whatshappeningdownunder.com.au www.misociety.com.au www.citysearch.com.au (email them your event details) www.dailyaddict.com.au (email them your event details)
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Other free and low-cost forms of marketing o
Word of mouth! Create and give members generic BPW Club flyers or cards to pass around to their friends/colleagues/family members. Check out www.vistaprint.com.au for printing free/cheap business cards (see below). BPW Australia will have templates for logos and colours you should use.
o
BPW Banner
o
Encourage your speaker to promote the event to their networks
o
Co-promotion, for example with local Government (e.g. Small Business Month)
o
Local radio and newspapers
o
Take photos (or short videos) of your events and the speaker to freshen the online marketing you used, and to draw new members and audiences.
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Checklist: what to bring to the event Event logistics/admin: o Printed delegate list (printed from Eventbrite) o Name tags (printed from Eventbrite) o Credit Card machine o Change/cash o Receipt booklet (carbon) o Printed speaker bio(s) o Printed Dialogue topic outline for each delegate (by VPEP) o Pens o Raffle booklets o Speakers’ gifts (as relevant) Audio visual: o Projector (if required) o Laptop with BPW international video and/or slide show o Photo camera o Video camera
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Marketing: o Membership forms o BPW business cards (see earlier) o BPW flyers/brochures o BPW banner (if you have one) o Sponsor materials o Delegate kits (as relevant)
During the event: Timing plan and key messages o o o o o o o o
Check event signage at the venue Confirm event timings with venue staff Confirm special meals with venue staff Set-up BPW banner (if you have one) Set-up registration table (attendance list, name tags, other items listed in Checklist) Place delegate kit, brochures, gifts (sponsored by speaker?) on each seat Setup laptop with BPW video and/or slide show running (looping) while delegates arrive Re-confirm actual number of delegates with venue staff
The timing plan/blueprint for a 2hr+15min event schedule is suggested below. Welcome/intro and Dialogue 15 mins
1 - Welcome everyone, especially new members, the speaker and any special guests (BPW other clubs etc), reminder to turn phone off. 2 - Intro about BPW: o We’re different from other networks: - Existed over 80 years - Lobby Government in addition to women mentoring/networking initiatives. o BPW has a rich history o Recent achievements: Paid Maternity Leave, Equal Pay campaign o Other projects: Elimination of Violence Against Women, Financial Security of Women, United Nations Consultative status 1 with ECOSOC o As a member you can be part of any taskforce and BPW UN CSW delegation o What’s coming up, e.g. national/international conferences. o National website is www.bpw.com.au - there you can find links to international www.bpw-international.org and Club website (www.bpw.....org) o Explain membership system/benefits but also explain that we welcome guests. 3 - Explain schedule of the evening, i.e. Dialogue (round table discussion on special advocacy topic) > then main meal > Speaker > Dessert/coffee and finish time (this may be
different for breakfast/cocktail events).
Ask anyone who has an issue with their photo being taken to let you know. 4 - If small group (<15): ask everyone to introduce themselves very briefly: Your name, and what you’d like to get out of the event. If larger group, this can be done table-based. 30 mins
5 – VPEP to introduce the Dialogue topic which will then be discussed in separate tables. 6 - Ask for 3-point highlight from each table, VPEP to write these down as these results will be sent to BPW Australia’s VPEP.
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Main meal and speaker 45 mins
7 - Mains are served. If raffle is used, pass raffle envelope around and explain prize(s) and cause. 8 – Towards end of main: Pre-warn speaker that they will be starting in 5 minutes, and that dessert/coffee will be served 30 mins after they start (which will be the prompt for Q&A/wrap-up). 9 - Introduce speaker.
30 mins
10 - Speaker presentation. Take photo(s). 11 – Prompt speaker to wrap up or start Q&A. You could use the serving of dessert/coffee by hotel staff as a prompt. - Committee member to roam and find a few delegates who are happy to be videoed (max 3 mins) later - Ask for permission to use on Club webpage, Facebook and/or Linkedin page.
Wrap-up 15 mins
12 - Thank the speaker and present speaker gift (as relevant) Highlight their book for sale at the event (as relevant). 13 - Draw raffle prize. 14 - Encourage membership (refer to flyer in kit). Briefly reiterate benefits: member rates, involvement, international network. Explain that all delegates will receive an email soon with a membership link. 15 – Talk about next meeting(s) coming up. 16 – Record video and take photos as the rest of the delegates are still around chatting in the background: o Interviewer: Date/location and quick intro (BPW Club name and BPW is a global o o
network and lobby group that works towards women’s empowerment) Ask interviewee(s): What did you enjoy most about this event? What did you learn? Interviewer mentions date and topic of next event speaker and Dialogue.
After the event... possibly the most important part! Thank you email to delegates Subject: Your action requested: 2 minutes of your time Dear .... Great to see you at the recent BPW event!
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If you liked the event and what BPW does, you can now join as a member online and enjoy benefits like members’ fees for events (http://www.bpw.com.au/membership-registration) Our next event is held on
and you can register now to enjoy the early bird rate. . Please see here a 2-minute questionnaire to capture your thoughts on the BPW event you attended. Please provide suggestions for future events in the survey (http://www.surveymonkey.com/s/PC2QKBS). We look forward to seeing you there! BPW
Other post-event actions o o o o o o
Thank you message to speaker(s) Add dinner delegates to list of email Contacts in Eventbrite (‘add from previous events’) Post any videos/photos recorded at the event on Facebook or (more private) your BPW Club Linkedin group. Club VPEP to summarise the ‘Dialogue’ results and email this to the National VPEP (BPW Australia): [email protected] Transfer Paypal balance to Club bank account, settle any other financial matters. If your club members have time, or you are on a particular membership drive, consider allocating follow-up calls to guests and members, following the event or two weeks before the next event. This helps to get the right balance between BPW Clubs online and personal communication.
BPW history/resources There are plenty of resources available to easily communicate the BPW values and message and international influence to your new audience. BPW Australia video 2009 (2 mins – verbal commentary) including photos: http://www.youtube.com/watch?v=BaE355fZPbI&feature=related The International President’s meeting video 2009 (< 3 mins – BPW song – no verbal commentary) highlighting BPW international events and inspiring global reach: http://www.youtube.com/watch?v=krjGhA6OYhc This can be used as a welcome video when opening your event. BPW International video 2008 (5 mins – verbal commentary and filmed interviews) highlighting what BPW International does and contributes globally (The video was made by New York Club and Liz Benham): http://www.youtube.com/watch?v=jCxHJVyTXS4 Young BPW Australia video 2008 (<3 mins – including filmed interviews/commentary by Marilyn and photos): http://www.youtube.com/watch?v=uSlm6Re4Cyo See the resources on the new BPW Australia website for any history-related information, the collects, BPW letterhead, logos, award information, Club committee job descriptions, candle lighting ceremony script,
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Keys to Achievement, member exit interview and press release templates: http://www.bpw.com.au/memberarea/resources/
Further support and ideas for your events o
Teleconferences/Skype sessions for Club Presidents and committee/other members by Woman of the Year (WOTY) and BPWA President, evenings of 11th and 12th January 2012 and then quarterly.
o
WOTY ‘road-show’ 2012 - There will be a WOTY ‘roadshow’ in 2012, with BPW WOTY visiting and speaking at various clubs around the country. Contact Rinske to express your club’s interest and so that we can align scheduled events.
o
Via email: [email protected] / [email protected] / [email protected]
Make your events work for you… right now! In summary:
Express both sides of BPW at every event - Advocacy AND Professional Development Market your events fully - Use free and low-cost tools to make the event easy - so you can focus on your members and potential members Hold internal BPW administrative meetings separately from Professional Development and new membership events Co-sponsor and partner with other networks to expand and extend you events - to attract new members Get the BPW message across - Use the BPW templates and marketing resources available online.
BPW is an influential international network of business and professional women working for women’s equality and empowerment through advocacy, networking, mentoring and training. We have a lot of offer our members. We need to ‘sell’ and market this great organisation to encourage other women to contribute their energy, intelligence and influence through their membership of BPW.
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