Sales & Marketing Presentation Confidential & Proprietary Sales Info For Joby, Inc.

Transcript

Sales & Marketing Presentation Confidential & proprietary sales info for JOBY, Inc. Our Market Outlook The Digital Imaging Accessory global market is a $6.2 billion dollar business. o Camera Tripod/Ballhead market drives over $424MM global sales. o Camera Strap sales have grown 19% YOY and estimated to be a $40MM global market by 2013. Smartphones are the camera that is always in your pocket. o 28.5% CAGR in WW smartphone shipments 2010-2015, reaching 1 billion units by 2015 Source: NPD; 12 Months Ending October 2012 by total retail US Confidential & proprietary sales info for JOBY, Inc. Our Mission To design approachable, high-performance photography solutions that fuel creativity and empower an active lifestyle. Confidential & proprietary sales info for JOBY, Inc. Our Creative Process Ideate Test innovative solutions that address consumer pain points in new and unique ways Empathize Develop deep understanding of the consumer, their lifestyle, their daily habits, and their needs and wants Execute Manufacture product according to the strictest specifications, using the finest materials Design Create and refine a design concept that will yield the best solution and inspire the consumer Confidential & proprietary sales info for JOBY, Inc. Our Inspiration Great design starts with a user-centric approach, is functional yet playful and enhances people’s lives. Confidential & proprietary sales info for JOBY, Inc. Our Customer Demographics: Professional • Male/Female in 20’s to 50’s, annual income $30k+ Devices: • Uses a DSLR, CSC, P&S, and/or smartphone multiple times per week Profile: Enthusiast • Loves photography as a hobby • Intermediate to advanced knowledge of photography • Enjoys learning how to take better photos • Usually takes shots of landscapes and travel/events • Comfortable with newer technologies Casual User Confidential & proprietary sales info for JOBY, Inc. Our Reach JOBY products are distributed in over 65 countries! Confidential & proprietary sales info for JOBY, Inc. Our Key Retailers Confidential & proprietary sales info for JOBY, Inc. 2012 Highlights o New Product Launches: o JOBY Camera Straps Line o o GripTight Smartphone Series o o UltraFit Sling Strap for Men, UltraFit Sling Strap for Women, 3-Way Camera Strap GripTight Mount, GripTight Micro Stand, GripTight GorillaPod Stand GorillaPod Original – New Colors: o Charcoal, Fuchsia, Lime Green, Sky Blue o Industry Rankings: o o #1 best selling flexible tripod in the US* #3 best selling tripod brand in the US* o Awards: o o Red Dot Design Award Winner and Travel + Leisure Design Award 2012 for the GorillaPod Micro 250 Gadget Accessory of the Year 2012 for the GorillaPod SLR-Zoom * Source: NPD; 12 Months Ending October 2012 by total retail US Confidential & proprietary sales info for JOBY, Inc. Our Press Highlights “The ergonomic, tangle-free JOBY UltraFit Sling Strap makes for faster draws from the hip, so you'll get the best shot.” – 50 Great Gifts, Men’s Journal “I love it when a product can be used in multiple ways. The original GorillaPod is almost unlimited in the situations where it can securely hold your camera.” – Liz Masoner, About.com “Sleek and understated [UltraFit Sling Strap], which is always good when expensive cameras are involved. The gray and black tones, and wonderfully supple materials from end-to-end, are loads better than the typical shiny, rough nylon.” - Michael Hession, Gizmodo “This is a phone stand [GripTight GorillaPod Stand] that’s so awesome... I’ve been using a GorillaPod for years now, because I have one that I use with my DSLR, and I was super excited to try the iPhone version. As it turns out, the smaller GorillaPod functions just like its big brother, meaning its perfect for taking photos from any place that you can imagine.’” - Julie Clover, App Advice “If you’re a casual photographer who really doesn’t need to pick up all the pro level photography gear, give the GorillaPod Hybrid some serious consideration or any of the GorillaPods in JOBY’s lineup.” – Samuel Huang, Gstylemag.com Confidential & proprietary sales info for JOBY, Inc. 2012 Product Innovations Confidential & proprietary sales info for JOBY, Inc. JOBY Camera Straps Revolutionary design. Ultra-comfortable fit. Superior performance. Confidential & proprietary sales info for JOBY, Inc. UltraFit Sling Strap™ for Men • Ergonomic Design: UltraFit Layered-Pad Technology™ distributes weight evenly and conforms to body for ultimate comfort • Camera Stability: Secure the camera close to body to free hands and prevent camera damage with the SpeedCinch™ system • Shooting Speed: Quick-draw design transitions to shooting position in seconds • Portable: Ultra-lightweight and compactable materials Specifications Designed for: DSLRs, Compact System Cameras Connection: Universal stainless steel ¼”-20 tripod thumbscrew Materials: Stainless steel, aluminum, glass filled nylon plastic, nylon, EVA Case Pack/Master Carton: 4/40 MSRP: $49.99 PATENT PENDING Confidential & proprietary sales info for JOBY, Inc. UltraFit Sling Strap™ for Women Additional key features designed for female body: • Optimized Sizing: Shorter strap length and narrower pad accommodate the smaller female frame • Ergonomic S-Curve: Curved pad design and pivot ring ensure the camera weight is evenly distributed comfortably across the female body • Approachable Style: Streamlined grey design is versatile and can be worn everyday or to formal events Specifications Designed for: DSLRs, Compact System Cameras Connection: Universal stainless steel ¼”-20 tripod thumbscrew Materials: Stainless steel, aluminum, glass filled nylon plastic, nylon, EVA Case Pack/Master Carton: 4/40 MSRP: $49.99 PATENT PENDING Confidential & proprietary sales info for JOBY, Inc. 3-Way Camera Strap™ • Hands-Free Neck Strap: Extended neck strap locks in place, freeing up your hands to change lenses or tackle other tasks • Fitted Wrist Strap: Size adjuster secures the strap snugly around your wrist while maintaining full finger access to camera controls • Reliable Shoulder Strap: Strap length extends using hyper-strong Dyneema® cord and stainless steel ¼”-20 camera mount positions the lens down to protect from potential damage Specifications Designed for: Small and mid-sized DSLRs, Compact System Cameras Connection: Universal stainless steel ¼”-20 tripod thumbscrew Materials: Stainless steel, Japanese medical-grade ABS plastic, German TPE, Zinc Alloy, rubber, silicone, professional-grade Dyneema® cord, EVA foam Case Pack/Master Carton: 4/40 MSRP: $39.99 PATENT PENDING Confidential & proprietary sales info for JOBY, Inc. JOBY GripTight Series Universal fit. Pocketable design. Hands-free stability. Confidential & proprietary sales info for JOBY, Inc. GripTight Micro Stand™ • Portable design for on-the-go: lightweight, pocket-sized design and durable construction for use on-the-go • Universal smartphone compatibility: supports an iPhone® or best-selling smartphones, with or without a case • Precise control with 36o of movement: machined aluminum mini ballhead for photo or video composition • Reliable grip on phone: Rubber grip pads secure phone, even when turned sideways Specifications Designed for: iPhone® and other best-selling smartphones Min/Max Phone Width: 54 - 72mm | 2.1-2.8” Max Weight Load: 250g | 8.8oz Product Dimensions (WxDxH): 28 x 18 x 81mm / 1.1 x .7 x 3.2 in Product Weight: 49g | 1.7oz Case Pack/Master Carton: 4/40 MSRP: $29.95 PATENT PENDING Confidential & proprietary sales info for JOBY, Inc. GripTight GorillaPod Stand™ • Adaptable Camera Positioning: Flexible, wrappable legs for adaptable camera and screen positioning in any environment • Hands-free stability on flat or uneven surfaces: rubber foot grips on legs stabilize for convenient media consumption and crisp photos • Reliable grip on phone: Rubber grip pads on mount secure phone, even when turned sideways • Universal Smartphone Compatibility: supports an iPhone® or best-selling smartphones, with or without a case Specifications Designed for: iPhone® and other best-selling smartphones Min/Max Phone Width: 54 - 72mm | 2.1-2.8” Max Weight Load: 325g | 11.5oz Product Dimensions(WxDxH): 30 x 30 x 226mm / 1.2 x 1.5 x 8.9 in Product Weight: 67g | 2.4oz Case Pack/Master Carton: 4/40 MSRP: $29.95 PATENT PENDING Confidential & proprietary sales info for JOBY, Inc. GripTight Mount™ • Camera stabilization with any tripod: connects via stainless steel ¼”-20 thread • Secure hold after repeated use: constructed with durable polycarbonate-ABS plastic and internal steel structure • Reliable grip on phone: Rubber grip pads secure phone, even when turned sideways • Universal smartphone compatibility: supports an iPhone® or best-selling smartphones, with or without a case Specifications Designed for: iPhone® and other best-selling smartphones Min/Max Phone Width: 54 - 72mm | 2.1-2.8” Max Weight Load: 325g | 11.5oz Tripod Interface: Universal stainless steel ¼”-20 thread Product Dimensions(WxDxH): 27 x 7 x 78mm / 1.1 x 0.3 x 3.1 in Product Weight: 20g | 0.7oz Case Pack/Master Carton: 4/40 MSRP: $19.95 PATENT PENDING Confidential & proprietary sales info for JOBY, Inc. 2013 Roadmap Confidential & proprietary sales info for JOBY, Inc. New Product Innovations 2013 GOALS o Strengthen the Camera Strap portfolio o Enhance our mobile offerings o Capitalize on GorillaPod design for new product offerings PRODUCT LINEUP 2013 oGorillaPod Tripods: (3) GPod Mini Tripod oMobile Accessory (multi-use): (2) MPod Mini Stand o Camera Straps (4) New Straps o Action Category (2) New Products Confidential & proprietary sales info for JOBY, Inc. Marketing Support Confidential & proprietary sales info for JOBY, Inc. Channel Marketing Confidential & proprietary sales info for JOBY, Inc. Recent Product Marketing Templates Confidential & proprietary sales info for JOBY, Inc. Select Earned Media Confidential & proprietary sales info for JOBY, Inc. Marketing Social Media Support 300,000+ Keyword searches per month 356 + 1s JOBY blog 5,500+ page views per month .com 107,000+ site visits a month 20,000 JOBY mentions >1,500 members of GorillaPod Love group 7+ Million JOBYrelated hits 100 -200 JOBY conversations per day 400,000+ page views per month 15,500 followers >10,400 Fans >4,700 videos 2,600 GorillaPod Photos 350 followers Confidential & proprietary sales info for JOBY, Inc. Product Design Awards Confidential & proprietary sales info for JOBY, Inc. Appendix Confidential & proprietary sales info for JOBY, Inc. JOBY Tripods Confidential & proprietary sales info for JOBY, Inc. GorillaPod Original™ The all-terrain, adaptable tripod • Position your camera anywhere: Flexible, wrappable joints let you frame the perfect shot • No more blurry pictures: rubberized ring and foot grips stabilize your camera on any surface • Convenient: quick-release clip stays connected to your camera for instant setup • Portable: compact and lightweight legs for easy storage and carrying on-the-go • Durable: rugged materials can withstand heavy use and support up to 7x its weight • Available in 4 colors Specifications Max Capacity: 325g Dimensions: 30 x 30 x 170mm Weight: 121g Case Pack/Master Carton: 4/40 MSRP: $19.95 Confidential & proprietary sales info for JOBY, Inc. GorillaPod Magnetic™ The only magnetic tripod • Neodymium magnets allow you to secure the Gorillapod to any magnetic surface • Fully articulating legs allow you to stabilize on any non-magnetic surface • Rubberized ring and foot grips • Slim-line quick-release clip stays connected to your camera for instant setup • Compact and lightweight Specifications Max Capacity: 325g Dimensions: 30 x 30 x 170mm Weight: 130g Case Pack/Master Carton: 10/120 MSRP: $24.95 Confidential & proprietary sales info for JOBY, Inc. Micro Tripod™ The always-with-you tripod • For point and shoot cameras up to 250g • Always on hand: sleek design easily fits in any camera case or pocket • Adaptable positioning: aluminum ball allows 36° of movement in any direction • Stability on any surface: coated zinc alloy legs and rubber foot grips • Easy to use: legs auto-fan for instant setup Specifications Max Capacity: 250g Dimensions: 66.4 x 15.7 x 20mm Weight: 26g Colors: gray, red, blue Case Pack/Master Carton: 4/40 MSRP: $14.95 Confidential & proprietary sales info for JOBY, Inc. Micro Hybrid Tripod™ The precision-engineered micro tripod • For compact system cameras up to 800g • Always-on: sleek, portable design for shooting on-the-go • Adaptable positioning: aluminum ball allows 36° of movement in any direction • Stability on any surface: coated zinc alloy legs and rubber foot grips • Instant setup with auto-fanning legs Specifications Max Capacity: 800g Dimensions: 85 x 28 x 20mm Weight: 65g Case Pack/Master Carton: 4/40 MSRP: $24.95 Confidential & proprietary sales info for JOBY, Inc. GorillaPod Video™ The panning tripod for video • Smooth 360° pan and 135° tilt • Orient camcorder at any angle with 180° omnidirectional positioning video head • Flexible, wrappable legs and powerful magnetic feet for stability in any environment • Quick-release clip designed for mini-camcorders • Durable machined aluminum construction to withstand heavy use • Lightweight design with adjustable handle Specifications Max Capacity: 325g Dimensions: 30 x 30 x 183mm Weight: 80g Case Pack/Master Carton: 4/40 MSRP: $29.95 Confidential & proprietary sales info for JOBY, Inc. GorillaPod Hybrid™ The portable compact system camera tripod • For compact system cameras up to 2.2 lbs/1kg • Integrated aluminum ball head with smooth ±90°tilt, 360° pan and dual action adjustment • Quick-release clip with bubble level for instant setup and precise positioning • Flexible, wrappable legs for stability in any environment • Lightweight, compact design Specifications Max Capacity: 1kg Dimensions: 55 x 55 x 257mm Weight: 191g Colors: gray, red Case Pack/Master Carton: 4/40 MSRP: $39.95 Confidential & proprietary sales info for JOBY, Inc. GorillaPod SLR-Zoom + Ballhead™ The portable DSLR tripod * Only with Ballhead • Fully articulating legs allow you to stabilize on nearly any surface • Rubberized ring and foot grips • Slim-line quick-release clip stays connected to your camera for instant setup • An included 3/8" adapter screw allows you to mount both cameras and professional tripod heads • Full 360° panning and 90 tilt with Ballhead for precise positioning at any angle* • Slim-line quick-release clip with bubble level for level images every time* Specifications Max Capacity: 3kg Dimensions with Ballhead: 60 x 60 x 305mm Weight with Ballhead: 386g Colors: gray, red Case Pack/Master Carton: 4/40 MSRP: $49.95 without Ballhead, $79.95 with Ballhead Confidential & proprietary sales info for JOBY, Inc. GorillaPod Focus + Ballhead X™ The adaptable and portable professional tripod * Only with Ballhead X • Sturdy machined aluminum sockets ensure that joints stay firm even after repeated use. • Fully articulating legs allow you to stabilize on nearly any surface • Rubberized ring and foot grips • An included 3/8" adapter screw allows you to mount both cameras and professional tripod heads. • Full 360° panning and 90 tilt°with Ballhead X for precise positioning at any angle* • Arca-Swiss compatible mounting plate allows for easy setup and quick transitions* Specifications Max Capacity: 5kg Dimensions with Ballhead: 76 x 73 x 371mm Weight with Ballhead: 739g Colors: black/grey Case Pack/Master Carton: 4/40 MSRP: $99.95 without Ballhead, $149.95 with Ballhead Confidential & proprietary sales info for JOBY, Inc. In 2011, JOBY was awarded a utility patent for GorillaPod functionality • US Patent # 7,891,615 Mounting Apparatus Using Ball and Socket Joints • International Patents Pending in EU, Japan, China, Switzerland, Canada, Australia and others JOBY has been awarded 3 design patents for its distinctive GorillaPod design language • US Patent # D574,700: Ball and Socket Connector • US Patent # D576,659: Clip Attachment for a Tripod • US Patent # D589,332: Suction Cup Clip • Numerous International Design Rights Issued Confidential & proprietary sales info for JOBY, Inc.