Transcript
NWZ-E380 series - PRODUCT INFORMATION DOCUMENT Product announce date: 6/15/13 Product on shelf date: 8/15/13 MODELS (FAMILY) NWZ-E383BLK NWZ-E383RED NWZ-E384BLK NWZ-E384RED NWZ-E385BLK ALTERNATE NAME(S) NWZ-E383BLK Walkman® MP3 player NWZ-E383RED Walkman® MP3 player NWZ-E384BLK Walkman® MP3 player NWZ-E384RED Walkman® MP3 player NWZ-E385BLK Walkman® MP3 player CONSUMER FACING DESCRIPTION (40 CHARACTERS)-FEEDS ONTO FACT TAGS Black 4 GB Walkman® A/V player (NWZ-E383BLK) (NWZ-E383RED) Red 4 GB Walkman® A/V player (NWZ-E384BLK) Black 8 GB Walkman® A/V player (NWZ-E384RED) Red 8 GB Walkman® A/V player (NWZ-E385BLK) Black 16 GB Walkman® A/V player SHORT BULLETS / FACT TAG BULLETS (55 CHARACTERS)-FEEDS ONTO FACT TAGS FOR SELECT RETAILERS AND SHOULD BE COMPETITIVE GIVEN OTHER MANUFACTURER FACT TAG APPROACH KEY SELLING POINTS IN ORDER OF PRIORITY. MUST BE WORDED AS CLEAN AND SIMPLE BENEFITS FOR THE CONSUMER. (MAX 10 BULLETS) HIGHLIGHT PRODUCT BENEFIT AND/OR FEATURE MESSAGE. Step up features 1 Digital music, video & photo player with FM radio 2 Drag & drop from iTunes® (PC) or Windows® Media Player 3 Rechargeable battery with up to 30 hours audio playback1 4 5 6 7 8 9 10
Exclusive Sony® Clear Audio Technologies enhance sound Compact design with (4/8/16) GB internal memory2 1.77"(128x160) colorful TFT/QVGA display Dynamic Normalizer Alarm and timer function Playlists compatible Earbud style Headphones and USB cable included
REFERENCE INFORMATION ONLY. NOT FOR USE IN COMMUNICATION. FOR INTERNAL USE ONLY! TARGET INFORMATION: • Budget shoppers who are looking for a basic MP3/MP4 player (TARGET AUDIENCE) MAJOR COMPETITORS: (WHAT IS CURRENTLY IN MARKET?) Updated May 8, 2012
Sandisk, RCA, Phillips, Eclips, Coby
COMPETITIVE FEATURES: (WHAT ARE THE SONY SPECIFIC FEATURES) LINE-UP FEATURES: (HOW THIS FITS IN OUR PRODUCT LINE-UP)
Essentially in this category the feature sets are very similar (audio, video, pictures, FM) OPP entry level traditional digital multimedia Walkman
KEY FEATURE COPY CONSUMER FACING KEY SELLING POINTS IN ORDER OF PRIORITY. MUST BE WORDED AS CLEAN AND SIMPLE BENEFIT DRIVEN. IMAGE JPG CAN BE HERO IMAGE OF ASSOCIATED TECH FEATURE OR TECH ICON OR RICH MEDIA THUMBNAILS; DO NOT PUT LIFESTYLE IMAGES IN FEATURE AREA. FEATURE (35 CHARACTER MAX)
MARKETING DESCRIPTION / LONG BULLETS (350 CHARACTERS MAX)
Feature Headline/Name
Feature Description
Asset File Name
1.
Take your entertainment with you
E-380_Multi-codec support.jpg
2.
Easy Content Transfer
3.
Rechargeable battery built-in
The compact design of the Sony® NWZ-E380 series Walkman® MP3 Player allows you to enjoy your favorite audio and video files, look at personal photos or simply listen to the built in FM radio. Easily transfer your favorite music, videos, playlists, and photos to your Walkman®. You can drag and drop the data from iTunes® for Windows® and Windows Media Player. The built-in lithium ion battery provides up to 30 hours of audio playback or up to 4 hours of video 1 playback per charge.
Updated May 8, 2012
Walkman_Drag n Drop_BLK.jpg
Battery life_upto 30 hours.jpg
Image Sample
4.
Solid Sound
5.
Small in size, BIG in file capacity
6.
Lightning-fast LCD display
7.
Dynamic Normalizer
8.
Keep track of time
Updated May 8, 2012
Exclusive Sony® Clear Audio Technologies like Clear Stereo and Clear Bass restore the clarity and depth of digitally compressed music. With the integrated 5 band equalizer, you can dial in the sound according to genre or create two custom EQ curves. The restyled NWZ-E380 series Walkman® has an ergonomic shape with a textured graphics wrap. Streamlined for portability, the NWZE380 series can store hours of music, videos and personal photos thanks to the internal 2 (4/8/16) GB memory . The 1.77" (128x160) color LCD provides convenient viewing of photos, videos, and album artwork. Select viewing videos and images in portrait or landscape mode. Dynamic Normalizer balances the volume level between songs. With this setting, when listening to album songs in the shuffle play mode, the volume level between songs is moderated to minimize the difference in their recording levels. The NWZ-E380 Walkman® player has a built in clock function with alarm and sleep timer functions.
E380_EQ setting.jpg
Walkman 4GB memory icon_MB.JPG Walkman 8GB memory icon_MB.JPG Walkman 16GB memory icon_MB.JPG
E380 home screen_LR.jpg
Dynamic Normalizer.jpg
E380 alarm-timer.jpg
9.
Playlist Compatible
The NWZ-E380 series is playlist compatible so you can create playlists from your PC and select between each in the music playback menu.
E380 Home_playlist screen.jpg
10.
Open, charge and listen
Everything you need is in the box including USB cable and earbud style headphones.
E380 earbud headphones.jpg
ADDITIONAL RESOURCES: Product
App prioritization
SONY RELATED TECHNOLOGY LOGOS: Walkman
Clear Bass
Clear Stereo
PARTNER LOGOS:
ADVERTISING COPY
HIGHLIGHT PRODUCT BENEFIT AND/OR FEATURE MESSAGE. Updated May 8, 2012
PRODUCT HEADLINE (SUGGGEST 20-35 CHARACTERS FOR SONY STORE ONLINE/OFFLINE, CRM ACTIVITY.) FEEDS SONY STORE FACT TAG SYSTEM. Endless entertainment awaits 10 words (10) 25 words (28) 50 words (48)
Movies, music, photos, radio- all in one amazingly simple design. Movies, music, photos, radio- all in one amazingly clean design. And with drag-and-drop simplicity, you can load songs and playlists from iTunes® and Windows® Media Player with ease. Movies, music, photos, radio- all in one amazingly clean design. And with drag-and-drop simplicity, you can load songs and playlists from iTunes® and Windows® Media Player with ease. Heading out on a long trip or workout? The built-in battery offers up to 30 hours of continuous audio playback.
RETAIL EXPERIENCE BULLETS (20-35 CHARACTERS MAX)-UTILIZED ON TILES FOR SONY STORES, WEBSITE, RETAIL DISPLAYS AND CRM ACTIVITIES; SHOULD BE ALIGNED WITH FACT TAG BULLETS IN ORDER OF PRIORITY WHEN POSSIBLE. HERO MODELS ONLY AND NO ACCESSORIES NEED EXPERIENCE BULLETS. MUST BE WORDED AS CLEAN AND SIMPLE BENEFITS FOR THE CONSUMER AND AS SHORT AS POSSIBLE FOR USE IN SMALL SPACES AT RETAIL AND ONLINE. (MAX 3 BULLETS) 1 2 3 4
Music, Photos, Video and FM Radio Drag and drop music files Up to 30 Hours of audio playback1 Exclusive Sony Clear Audio Technologies
POSITIONING:.
CONSUMER FACING COPY TO BE FILLED OUT WHEN TEAMS IDENTIFY NEEDS. DI AND HD TEAMS UTILIZE THESE FIELDS BUT OTHER GROUPS DO NOT NEED TO FILL OUT IF NOT UTILIZED. CATEGORY HEADLINE CATEGORY MESSAGE
SONY® CAMPAIGN MANTRA CONSUMER FACING COPY. make.believe make.believe (make-dot-believe): Anything you can imagine, you can make real. CAMPAIGN MESSAGE
LEGAL AND FOOTNOTES MUST BE SELECTED FROM GLOSSARY OF LEGALLY APPROVED FOOTNOTES FOOTNOTES 1. Actual battery life will vary based on product settings, usage patterns and environmental conditions. 2. 1 GB equals 1 billion bytes, a portion of which is used for data management functions. Updated May 8, 2012
© 2012 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Sony, Walkman, Media Go and their respective logos are trademarks of Sony. iTunes is a trademark of Apple Inc. Windows is a trademark of Microsoft Corporation. All other trademarks are trademarks of their respective owners. TRADEMARKS
Updated May 8, 2012
