Seamless Retail Integration

Transcript

Seamless retail integration Delivering tomorrow’s connected customer experience today Build better customer experiences – and a better business. Overview 3 – 5 Discover how we at HP deliver a connected and engaging retail experience through reliable and flexible, customer-centric technologies. Convenience stores Hospitality segment Food segment General merchandise The new consumer mindset Key trends driving retail HP Retail Solutions 3 4 5 Segments 6 –13 Products & Solutions POS systems & peripherals Security and manageability Digital signage displays/media players 6 –7 8 –9 10 –11 12 –13 14 –18 14 –16 17 18 Partners 19 Discover HP Retail Solutions and more at hp.eu/pointofsale 2 Overview Segments Products & Solutions Partners The new consumer mindset Meet the “Millennials”, a new generation of shoppers who are fast becoming the largest and most important retail demographic to take note of. This new breed of shoppers are perpetually connected and self-enabled, with greater spending power and heightened social awareness and values. Retailers must now raise the bar by improving their in-store technologies to keep up with these tech-savvy customers – and keep them coming back. 3 Overview Segments Products & Solutions Partners Key trends driving retail Time starved Digitally empowered Consumer Less loyal 4 Demands instant and interactive experience Globalisation and consolidation Demand for mobility and self-service solutions Industry Deliver a seamless and differentiated customer experience Relentless push to increase efficiency and optimise technology Accelerated emergence of mobile solutions Growth of cloud-based POS solutions Technology Immersive digital signage technologies End-to-end solutions for integration, security and management Overview Segments Products & Solutions Partners The new imperative for retailers To excite and engage shoppers, retailers need to approach all the facets of their lives. They need to harness and weave together all the channels at their disposal – digital, mobile, and the traditional bricks and mortar of their stores. Through seamless integration of product and promotional content across these three key customer touch points, retailers can engage this new generation of shoppers more effectively through targeted and relevant marketing activities. HP Retail Solutions Attract Integrate content seamlessly across multi-channels. Customer retention Win their loyalty through personalised programmes. Personalised service & sales Engage the customer with interactive digital solutions. Maximise productivity Create touch-enabled self-service solutions. 5 Overview Segments Products & Solutions Partners Convenience stores Easily manage a franchise of convenience stores across your region with a centralised and secure retail solution from HP. Retail solutions The perfect fit for your needs Sleek, stylish, compact and able to effortlessly integrate into your current and future retail environments. The HP RP7 Retail System can be customised with the latest Intel processor technology, storage options, touchscreen technology, plug-in peripherals and your choice of customerfacing displays. 6 Overview Segments Products & Solutions Digital signage Evaluating and taking action Combined with an HP solution partner software application, the HP RP7 Retail System allows you to perform an in-depth analysis of your business’s inventory and sales performance, in order to take timely corrective action. Enhanced manageability The energy-efficient HP RP7 Retail System is powered by an Intel® Core™ processor. This enables high levels of support and manageability via Intel vPro™ technology, to ensure a stable, secure and reliable IT infrastructure. Equipped with features like the keyboard-video mouse (KVM) remote control, IT managers have complete control over all retail systems and can perform tasks remotely, reducing onsite service calls. Partners Creating more sales opportunities HP Digital Signage allows you to change and localise your promotions and advertising – anytime, anywhere, to improve customer experience, increase shopper dwell time and lift sales by up to 33% (Nielsen). Mobility solutions Retail mobility HP Mobility Solutions extend sales by offering complementary items not available at that location. They can also be used as an inventory tracking and reporting device. 7 Overview Segments Products & Solutions Partners Hospitality segment Deliver a connected and engaging experience through a well-chosen selection of reliable and flexible, customer-centric technologies. Retail solutions Getting real-time visibility into sales Get timely sales reporting from multiple outlets for an accurate understanding of your business’s sales performance. The HP RP7 Retail System is capable of sending real-time reporting of sales transactions directly to HQ for analysis and action. 8 Overview Segments Responsive supply chain The HP RP7 Retail System, combined with an HP solution partner software application, allows you to track and monitor your inventory with ease, for prompt reordering of supplies. Fast, efficient payments With dual-core Intel processors delivering maximum uptime in demanding retail environments, the retail-hardened HP RP7 Retail System gives you the performance and reliability to breeze through peak periods effortlessly. Products & Solutions Partners Digital signage Retail touch monitors In the spotlight Create stunning signage by combining HP Digital Signage Displays, HP Media Players and HP ISV partners to deliver Digital Menu Boards and customer displays that help to enable up-selling opportunities. Browing and ordering at a touch The HP L6017tm 43.2 cm (17") Retail Touch Monitor offers a familiar, intuitive multitouch experience similar to smartphones and tablet devices. With its generous screen size and responsive touch technology, customers can browse and order items with the greatest ease. Mobility solutions Instant service at your fingertips HP Mobility Solutions help to extend the mobility of your customer service by providing additional menu description and information. Use HP Mobility Solutions devices as an order-taking device to ensure that quick and accurate orders are relayed to the kitchen. Centralising marketing efforts Content streaming, from centrally managed HP Media Players to HP Digital Signage Displays in all your dining outlets, allows you to broadcast your marketing communication simultaneously. 9 Overview Segments Products & Solutions Partners Food segment Fast, effective and reliable technology makes all the difference in a marketplace that offers consumers an almost endless choice of store options. Retail solutions Smooth, uninterrupted checkouts The HP RP7 Retail System has been thoroughly tested to withstand the rigours of the retail environment so as to avoid the crippling failures and errors that can clog up checkout lines. 10 Overview Segments Products & Solutions Workforce management The HP RP7 Retail System, together with workforce management software, allows you to track workforce loading and performances, and enables you to optimise your workforce distribution. Mobility solutions Checkout and inform Combined with an optional HP L6010 25.4 cm (10") customer-facing display, the HP RP7 Retail System allows customers to verify their purchases while waiting to be checked out. It also allows retailers to display targeted promotional information. Partners Digital signage Promotions that stand out Maximise the benefits of in-store marketing. HP Digital Signage Displays and Media Players can effectively create “To-Go” areas with Menu Boards that promote new high-margin items and upselling opportunities. Mobile stations Mobility solutions can be used by store employees or managers to access key reports or to perform real-time inventory look-ups from the store floor. Power behind the scenes The HP RP7 Retail System can be used as a back-office workstation to drive critical store reporting and give employees access to training, sales and inventory information. 11 Overview Segments Products & Solutions Partners General merchandise General merchandise stores with dynamic marketing strategies can leverage flexible HP technologies to make the difference that matters – to the customer and to your bottom line. Retail solutions Sleek and flexible Add a new touch to the way you do business, with the sleek, stylish HP RP7 Retail System. Customise your HP RP7 Retail System with either a 2-line or 25.4 cm (10") customer-facing display, and peripherals options such as webcams, dual-head MSRs or fingerprint readers. 12 Overview Segments Keep them coming back for more Combined with a POS application that includes a loyalty programme, the HP RP7 Retail System can track your customers’ purchase preferences and reward them for their loyalty. Products & Solutions Partners Mobility Solutions Information, just a touch away Armed with HP Mobility Solutions, your store promoters can enhance the customer experience by providing merchandising information on the fly, or even complete the transaction without leaving the customer’s side. Self-service Digital signage Putting on a fashion show HP Digital Signage Displays and media players, combined with software from one of HP’s ISV partners, form engaging customer display solutions that help draw customers’ attention to new promotions and promote cross- and up-selling. Your very own electronic catalogue With versatile mounting options, sleek bezel edges and a choice of touch technology, the HP RP7 will make an appealing self-service kiosk. It will attract your customers to browse through your store’s catalogue and find out more about your products and promotions at their own leisure. 13 Overview Segments POS systems & peripherals Complete your unique HP retail solution with a combination of optimised HP retail peripherals. Easily swap and exchange peripherals including cash drawers, barcode scanners and touchscreens, to create a customised retail solution that works best for you. HP RP7 Retail System Touch-enabled all-in-one retail system with superior customisability. • Sleek, stylish and compact design • Touch-enabled, high-performance all-in-one • Elegant 2-line or 25.4 cm (10") customer-facing display • Adjustable tilt and height support for maximum comfort • Ideal for speciality retail & hospitality environments 14 Products & Solutions Partners Overview Products & Solutions Segments Partners Recommended POS peripherals for the HP RP7 The sleek, stylish RP7 Retail System can be customised with peripheral options such as webcams, dual-head MSRs or fingerprint readers, according to your unique business needs. It also comes customised with the latest Intel processor technology, storage options, and your choice of resistive touchscreen or projected capacitive customer-facing displays. HP Retail Integrated Dual-Head MSR HP Retail Integrated Fingerprint Reader HP Retail Integrated Webcam HP Standard Duty Cash Drawer HP Presentation Barcode Scanner HP L6010 25.4 cm (10") Retail Monitor For additional HP Point of Sale (POS) solution peripherals, please visit hp.com/go/pos 15 Overview Products & Solutions Segments HP rp5800 Retail System Partners HP L6017tm 43.2 cm (17") Retail Touch Monitor Powerful, scalable, extendedlife POS system • Multi-purpose platform Modernised appearance, with increased usability and durability • Choice of high-performance Intel Core i5 processors • Multi-touch projected capacitive touch technology • Optional integration assembly to maximise counter space • Chemically strengthened flush-glass design • Flexible mounting options Recommended POS Peripherals for the HP rp5800 HP L6015tm 38.1 cm (15") Retail Touch Monitor HP Heavy Duty Cash Drawer HP Linear Barcode Scanner HP POS keyboard with MSR For additional HP Point of Sale (POS) solution peripherals, please visit hp.com/go/pos 16 HP POS Pole Display HP Serial/USB Thermal Receipt Printer Overview Segments Products & Solutions Partners Security and manageability Intel vPro Technology The HP RP7 is powered by Intel vPro technology and Intel Core i5 processors. Equipped with features like the keyboardvideo mouse (KVM) remote control, your IT managers not only have complete control over retail systems, they can also perform tasks remotely, reducing onsite service calls. With Intel® Active Management Technology (AMT), energy consumption is also greatly reduced, as systems can be turned off when they are not in use and turned on for updates and patches. 17 Overview Products & Solutions Partners Digital signage displays Media players HP LD4710/LD4210 (Non-touch) HP LD4220tm (Touch) HP rp5800 Digital Retail System Additional media player options Full HD display sceen • 106.7 cm (42")/119.4 cm (47"), 1920 x 1080 full HD native resolution Integrated touch technology • 106.7 cm (42")/119.4 cm (47"), 1920 x 1080 full HD native resolution Retail-hardened platform • Embedded O/S optimised and streamlined for digital signage • Thin bezels • Integrated interactive multi-touch • Discrete multi-channel graphics for demanding multi-zone and multi-screen digital signage applications Broad portfolio of player solutions Depending on the solution requirements, we at HP can offer player offerings ranging from its ultra-compact thin client offerings up to powerful workstations able to power even the most challenging digital display requirements. • Embedded HP Media Sign Player Technology • Centralised Command and Control software 18 Segments • Embedded HP Media Sign Player Technology • Centralised Command and Control software Overview Segments Products & Solutions Partners Global, regional and local solution partners As a global leader in retail, we have formed strong strategic alliances at HP. Our key partners provide customised retail applications and best-of-breed solutions for retail eco-systems today – and into the future. Together with our partners, we at HP provide comprehensive hardware and software solutions to cater for your retail infrastructure needs – however intricate or demanding they may be. From planning to reporting, from procurement to sales, at HP we help you understand the dynamics of this ecosystem, every step along the way. Some of the solutions offered by partners are: • Financial systems • Mobility solutions • Facility management • In-store POS solutions • Inventory management Step 1 Planning • Category management • Workforce management Step 2 Procurement • Wholesale management • Warehouse management Step 3 Distribution Step 4 Selling Step 5 Reporting • Procurement management • Mall solution management • Merchandising management • Hospitality management systems • Digital signage content management • Customer relationship management (CRM) 19 Discover HP Retail Solutions and more at hp.eu/pointofsale © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein. Intel, the Intel logo, Intel Core, Core Inside and vPro are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. 4AA4-3276EEE, August 2012 20