Transcript
THE STYLE YOU WANT. THE PROTECTION YOU NEED. CASE FEATURES • Certified drop protection: the toughest tablet case in its class • Screen cover: protective folio wraps around to cover the screen • Folio + stand: sleek folio folds into a multi-position stand • Slim folio design: slips easily in and out of purses and bags • 360° rotation: allows your tablet to rotate to landscape and portrait positions • Auto wake/sleep: wakes and sleeps tablet when folio opens and closes • Easy installation: one-piece design slips on and off in a flash
SALES PITCH 30-SECOND SALES PITCH: The tablet case designed with you in mind. It’s all about you — your style, your personality and your life. Symmetry Series Folio combines a protective shell with a sleek folio that converts into a multi-position stand for hands-free convenience. The style you want meets the protection you need with the Symmetry Series Folio. 3-MINUTE SALES PITCH: Style matters to you. Stand out from the masses with the trendy Symmetry Series Folio from OtterBox. The case is designed with you in mind. Symmetry Series Folio offers a sleek, folio design combined with a protective shell to create a tablet case that is both easy to install and superior in protection. The folio cover wraps around to protect the screen when the device is not in use, while also unfolding into a multiposition stand for hands-free convenience. While traditional folio cases sacrifice device protection for style, with Symmetry Series Folio you get the best of both worlds — the style you want and the protection you need.
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TARGET MARKET PRIMARY - Male business professional/style seeker • • • • • •
Late 30s Upper-middle class Expert in their field of work More educated than any other buyer Values functionality and professional look/feel Material is important to them
SECONDARY - Female business professional/style seeker • • • • • •
Mid-late 30s Urban singles/recently married/no kids Upper-middle class Expert in their field of work More educated than any other buyer Material is important to them
KEY SELLING POINTS KEY SELLING POINT OF THIS CASE One of the slimmest, most protective tablet cases in its class
KEY POINTS FOR CONSUMER: • Slim and protective • Simple, one-piece design allows for easy installation
KEY POINTS FOR SALES ASSOCIATE: • Incredibly slim form factor makes you think of OtterBox protection in a new way
• Folio protects screen and acts as multi-position stand
• Stylish and simple case with wraparound folio that combines fashion-forward design and superior protection
• 360-degree rotation within case for portrait or landscape use
• 360-degree rotation capability within case for portrait and landscape use
• Thin, purse and bag-friendly case
KEY POINTS FOR CUSTOMER: • A style-inspired case with folio design gives customers a stylish option without deviating from the known protection of the OtterBox brand • Smaller and slimmer form factor incorporates a good mixture of impressive protection and style • Easy installation and removal • Less time training the consumer, more time selling
• Folio cover protects screen/conserves power when not in use. Converts into multi-position stand.
KEY POINTS FOR B2B: • Case structure promotes a slim profile without compromising superior OtterBox protection • One-piece design is easy to clean and sanitize • Durable case resist scratching and daily wear-and-tear
• Folio cover and 360-degree rotation capability create increased opportunities to use product and device © 2015 Otter Products, LLC. All rights reserved. The OtterBox name and OtterBox trademarks are the property of Otter Products, LLC, registered in the U.S. and other countries. All other trademarks are the property of their respective owners. *Source: The NPD Group/U.S. Consumer Tracking Service, 7/2013 – 6/2014
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