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Openwave Mobility Delivers Video Optimization Solution Page 1 of 3 FREE eNEWS | CONTACT US Type Here to Search HOME NEWS VIDEOS VIDEO WORLD EXPO 2012 ENEWSLETTER FOLLOW US CONTACT US FEATURED ARTICLE FEATURED VIDEOS August 17, 2012 Video World 2012 - Surveillance Openwave Mobility Delivers Video Optimization Solution 0 By Susan J. Campbell VideoWorldInsider Contributing Editor Video World 2012 - Segmentation 2 0 Video World 2012 - Ericsson Like The demand for video is permeating throughout multiple industries in the global market, creating exciting opportunities for vendors and users alike. For Openwave Mobility, a supplier of value-added services for mobile telecommunications, it also means the time is right to release its latest Congestion Control (CC) Media Optimizer version. View All Videos BLOGS Seeing Value - By Bob Wallace The company recently announced this video optimization solution designed to enable mobile operators to effectively manage congestion in localized hotspots. Without the CC Media Optimizer, operators may be left to implement brute force compression on the network. It's Show Time! - Video World Conference & Expo Takes Flight Instead, the service triggers optimization automatically when pre-determined thresholds are reached on the network. Putting the M in Live Video Monetization - with Jon Stewart Operators then have the ability to analyze and implement video optimization intelligently, according to the real-time conditions of the network. As carrier services have become increasingly commoditized throughout the global markets, delivering the exceptional video experience is the next stage in determining the value of the service. Why People Love Redbox! And Its Planned Service with Verizon? 2012 - The Worst Box Office Numbers in Over a Decade? Shocker! Cash in - and on - Video World Conference & Expo-Register Now and Save! The Year in Streaming Cont'd: Stormy Forecasts for the Republican National Convention A significant volume of the video traffic today is made up of M4 videos. While they deliver a great experience for the user, they strain the network. At the same time, roughly 80 percent of all video traffic on smartphones if MP4. View all CONFERENCE With the new version of the Media Optimizer, inline MP4 optimization is provided, applying dynamic optimization on MP4 traffic when needed to improve the quality of experience (QoE) for the user. “Operators are focused more than ever on staying ahead of the growing number of mobile video formats and bandwidth demands stemming from the ever growing popularity and proliferation of Android and iOS devices,” said John Giere, CEO at Openwave Mobility. “We believe our inline MP4 product, which has been tested live in our customers’ networks, will deliver immediate network efficiencies and increase subscriber QoE for MP4 video traffic.” Earlier video platforms can also be optimized with help from Openwave Mobility. The MP4 capability is an additional perk for the inline optimization already offered. The Media Optimizer is built into the Openwave Mobility Congestion Control solution and can also be integrated into other CC price plan solutions. Giere recently talked with TMC to offer a little insight on what the company has to offer: “Openwave Mobility is focused on what we believe is the biggest challenge and opportunity in the mobile data network for the next five years. And that is finding a way to make video content and the users that access it profitable for mobile access carriers.” Video World Conference & Expo Think Visual to Expand Your Brand Learn it all at Video World Conference & Expo Where and how enterprises, service providers and content owners are using video products. What infrastructure demands must be met to support and deliver video-based applications and services? How online video platforms and CDNs play starring roles in video creation and presentation to customers. Where cloud-based offerings are viable alternatives to meet customer needs. How to prepare, and optimize the delivery of video to any audience over wireline and/or wireless networks. Best and worst practices for implementing video in all size companies. Where video consumption is and is headed and how to cash in on emerging trends. CLICK HERE TO REGISTER MOST POPULAR http://www.videoworldinsider.com/topics/video-world-insider/articles/303721-openwave-... 10/7/2012 Openwave Mobility Delivers Video Optimization Solution Page 2 of 3 Comcast Invests in Social TV and Second-Screen with zeebox The United Nations Launches Online TV Google Fiber TV Opens for Business, Adds ESPN, Disney to Lineup 3D Television Viewership Surprisingly Flat Netflix Faces Stormy Competitive Waters Despite Customer Forgiveness Anti-Islamic Video Ban Shows Up Google's Worldwide Gatekeeper Status Giere recently joined Erik Linask in the TMC newsroom in San Jose for the Roadshow. To catch their interview in full, check out the video above. Want to learn more about how video is helping to transform the industry? Don’t miss Video World Conference & Expo, collocated with ITEXPO West 2012 taking place Oct. 2-5, in Austin, TX. Stay in touch with everything happening at Video World Conference & Expo. Follow us on Twitter. Edited by Braden Becker Back to Video World Insider Home Like Add New Comment Login Type your comment here. Showing 1 comment Sort by popular now As part of Openwave Mobility's Traffic Mediation solution, Media Optimizer is ...JustIn-Time Algorithm: Deliver just the right amount of video data for smooth ... M Subscribe by email S RSS Reactions Trackback URL Comments powered by DISQUS http://www.videoworldinsider.com/topics/video-world-insider/articles/303721-openwave-... 10/7/2012 Openwave Mobility Delivers Video Optimization Solution Page 3 of 3 RELATED VIDEO WORLD INSIDER ARTICLES Verizon, Cox Expand Joint Marketing Campaign for Quad Play FCC Looks to Relax Regional Broadcast Exclusivity Controls Consumers are Choosing Ever-Bigger LCD TV Sizes Free eNewsletter Featured Article Archives The Evolution of the Innovative Video Industry Contact us Video World Expo 2012 Associated Press Teams with Streamworks on Streaming Hub Vidyo, Samsung Working with HEVC Standard to Help Engineer 'Personal Telepresence' ©VideoWorldInsider 2012 . | Ph: 800-243-6002, 203-852-6800; Fx: 203-853-2845 | Contact Us http://www.videoworldinsider.com/topics/video-world-insider/articles/303721-openwave-... 10/7/2012