Transcript
How software defined platform is bridging Broadcast & IT/Cloud environment
Tyrone Moreton-Williams Software Defined Platform for Video Processing | Commercial in confidence | © Ericsson AB 2017 | 2017-06-22 | Page 1
27th june 2017
WHY MOVE TO CLOUD architecture?
Software Defined Platform for Video Processing | Commercial in confidence | © Ericsson AB 2017 | 2017-06-22 | Page 2
Industry direction Application TREND Capture and control devices
Applications
QC
Asset Transcoding Management
Graphics
Resource Management
Subtitling
Playout
Packaging
Encoding
COTS, CUSTOM HARDWARE, CLOUD
Software Defined Platform for Video Processing | Commercial in confidence | © Ericsson AB 2017 | 2017-06-22 | Page 3
Why move to Cloud architecture?
Infrastructure › Variety of approaches: – Public Cloud – Private Cloud
› Scalable model › Immediate access to resources › Common frameworks
Operations › Launch faster › Improve agility › Focus on applications and not on infrastructure
Software Defined Platform for Video Processing | Commercial in confidence | © Ericsson AB 2017 | 2017-06-22 | Page 4
Business › Larger variety of commercial models – CAPEX – Term-based – As A Service
› Standardized operations across applications
CLOUD BASED OPERATION OPENS A NEW ERA OF APPLICATIONS AS-A-SERVICE
BOOST OPERATIONS
Improve Efficiency
Agile Ops
Fast roll-out
Live
On Demand
DATACENTER PRIVATE CLOUD
Events
NEW APPLICATIONS
Scale Offload
Ad Insertion
PUBLIC CLOUD
PUBLIC CLOUD PUBLIC CLOUD
Software Defined Platform for Video Processing | Commercial in confidence | © Ericsson AB 2017 | 2017-06-22 | Page 5
Cloud Disaster Recovery
MULTIPLE BUSINESS MODELS TRANSFER TECHNOLOGY • Deliver cloud technology to big players • Complement Products • Open, flexible and tailored to customer needs BUILD SYSTEM • Integrated & Qualified technology • Leverage Video & Cloud portfolio • Ericsson as System Integrator OFFER SOFTWARE & PLATFORM AS A SERVICE • E2E TV As A Service management by Ericsson • No risks for Operators • Fixed & pre-defined fees
Software Defined Platform for Video Processing | Commercial in confidence | © Ericsson AB 2017 | 2017-06-22 | Page 6
Video Architecture evolution
Software Defined Platform for Video Processing | Commercial in confidence | © Ericsson AB 2017 | 2017-06-22 | Page 7
Media end to end applications ORCHESTRATION + WORKFLOW MANAGEMENT Processing
Delivery
Live Ingest & Record
Video Optimized Storage
Just In Time Transcode
Transcode
ABR Packager
Digital Rights / Encryption
User Experience
Ad Insertion
Playout
CDN
Transparent Internet Caching
Analytics & Reporting
Streaming
Wholesale
Subscriber MGT
Offer MGT
Analytics
Recommend Engine
Post Production Tools
Work Flow MGT
Instant Channel Change
DSA / FEO
CDN Peering
Policy Control
LTE Broadcast
Media Catalogue
AV Pipe Resource Engine
Digital Rights Management
Client Portal
APPLIANCE Software Defined Platform for Video Processing | Commercial in confidence | © Ericsson AB 2017 | 2017-06-22 | Page 8
CLOUD
Content Rights
Operator Portal
Converged HEADEND Today
Ericsson Rx
Ericsson MX
Ericsson AVP
Deployment, Control, Redundancy, Monitoring Encoder
Packager
Mux
Op. System
Op. System
Op. System
Virtualization Compute
Dedicated Hardware Processing
Software Defined Processing
Software Defined Platform for Video Processing | Commercial in confidence | © Ericsson AB 2017 | 2017-06-22 | Page 9
CONVERGED HEADEND EVOLUTION SOFTWARE DEFINED platform
Application orchestration
Origin
Encrypt
Package
Multiplex
Black-out
Ad Insertion
Playout
Graphics
Encode
Decode
Deployment, Control, Redundancy, Monitoring
Micro-services, Containers
Operating System Network virtualization
Soft. Def. Storage
Compute Virtualization
Network
Storage
Compute & Process
Software Defined Platform for Video Processing | Commercial in confidence | © Ericsson AB 2017 | 2017-06-22 | Page 10
Infrastructure Management Intel / Ericsson Media HW Acceleration
What about contribution?
Software Defined Platform for Video Processing | Commercial in confidence | © Ericsson AB 2017 | 2017-06-22 | Page 11
Contribution Market Challenges Agility
IP Transformation
Single Platform Multiple Applications
2110 / AMWA NMOS
Cost efficiencies
Flexible Platform
Future-proof uncertainty
Custom COTS Cloud
Codecs / Formats / Connectivity / Workflows
Bitrate Latency PQ
Capex Opex License Flexibility
Software Defined Platform for Video Processing | Commercial in confidence | © Ericsson AB 2017 | 2017-06-22 | Page 12
Performance Zero Compromise
Migration to All IP
Broadcast Challenges Industry-specific interfaces – Impedes ability to scale and grow operation efficiently
Separate Broadcast & IT infrastructures – Increases OpEx and inhibits flexibility
New entrants able to offer compelling services, faster to market – How to leverage virtualization and other agile processes
Ericsson Internal | 2017-02-22 | Page 14
MuLti-vendor SMPTE ST 2110 Professional Media Over IP demo Live Interop of real-time media over IP demo as part of IP Showcase in the North Hall, Booth N4824
Software Defined Platform for Video Processing | Commercial in confidence | © Ericsson AB 2017 | 2017-06-22 | Page 15
Business Benefits
of “All IP” Architecture
1 2
3 4
Scalable enabling easy growth & expansion
More efficient use of processing resources
Dynamic and cost effective content delivery
Simplified operations minimizing opex costs
Software Defined Platform for Video Processing | Commercial in confidence | © Ericsson AB 2017 | 2017-06-22 | Page 16
Contribution Platform versatility
Software Defined Platform for Video Processing | Commercial in confidence | © Ericsson AB 2017 | 2017-06-22 | Page 17
Mediafirst Content processing application CONTENT ACQUISITION
CONTENT EXCHANGE
PRIMARY DISTRIBUTION
DIRECT TO CONSUMER
BROADCAST
IP
IP PRODUCTION FACILITY
IP OPERATIONAL CENTER
BROADCASTER / CONTENT AGGREGATOR / NETWORK OPERATOR BROADBAND
A new flexible platform for next generation Software Defined Platform for Video Processing | Commercial in confidence | © Ericsson AB 2017 | 2017-06-22 | Page 18 Contribution
Solution overview Flexible platform choice – Cloud – Customer Platform – Ericsson Appliance
Additional NIC Satellite de-mod
Ericsson Accelerator – FPGA based Choice of Common Off The Shelf (COTS) components
‘On now’ Processing applications Software Defined Platform for Video Processing | Commercial in confidence | © Ericsson AB 2017 | 2017-06-22 | Page 19
Accelerator Base Platform
ASI
SDI CAM Interfaces
Media first content processing A fresh approach combining conventional with virtual 4K
Initial application, high bitrate / low latency 2160p decoding Designed as both IP and SDI native Platform flexibility to support future contribution media processing
Software Defined Platform for Video Processing | Commercial in confidence | © Ericsson AB 2017 | 2017-06-22 | Page 20
Business Benefits
1
Increasing operational flexibility without sacrificing performance
2
Future proofed to support all Contribution Media Processing applications
3
Ultimate platform versatility enabling operational efficiencies
Software Defined Platform for Video Processing | Commercial in confidence | © Ericsson AB 2017 | 2017-06-22 | Page 21
Software Defined Platform for Video Processing | Commercial in confidence | © Ericsson AB 2017 | 2017-06-22 | Page 22
