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Software Defined Solutions

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Software Defined Solutions Snell Advanced Media Datacenter Market Trends in TV Broadcast www.s-a-m.com Why is moving to the cloud/virtualization most important to your business? How does Virtualization Work? • actual machine=host • guest machine=virtual machine • virtual machine manager= hypervisor How does Virtualization Work? Bare Metal Virtualized Virtualization Of… • Broadcast applications • Software processing and file-based media • Processes with realtime video and audio streams Virtualization of Broadcast Applications Broadcast Applications Playout Automation on-air w/VM Ware – Multi-channel – Redundant Architecture – Core services & operator GUI clients Web Browser/HTML5-based GUI Software processing and file-based media Software Applications Handling File-based Media • Editing • Conversion/transformation e.g.: • Color management; HDR/SDR • SD/HD format conversion • Audio processing • Standards/frame-rate conversion 25/29.97 • Aspect ratio conversion • Program runtime shrinkage/expansion Software Applications Handling File-based Media Processing Algorithms e.g. • Audio processing • Video processing • Metadata processing Software Software + Acceleration Server Product Bare Metal Virtualized Server Farms Cloud Virtualizing Graphics today Virtual PC Virtual PC Virtual Workstation Virtual Workstation Virtual Workstation NVIDIA Graphics Driver NVIDIA Graphics Driver NVIDIA Graphics Driver NVIDIA Quadro Driver NVIDIA Quadro Driver NVIDIA Quadro Driver vGPU vGPU vGPU vGPU vGPU vGPU Virtualization Layer Virtual PC Hypervisor Hardware CPUs Server NVIDIA GRID vGPU manager NVIDIA GPU NVIDIA GPU H.264 Encode Licensing Model Client App MAM Orchestration Multi-node, multi-user Key Benefit: • 5 concurrent jobs can be processed in real time • Dedicated license server (licenses not tied to the workstations doing the media processing) • One job queue providing orchestration for 5 processing nodes • More nodes can be added with ease Workflow Orchestration QC Intensive Virtualization and realtime media AIMS model Technical Recommendations AMWA Standards Reference Architecture IP World of Broadcast & Media routing Video + Audio + Data Connectivity SMPTE 2022-6 IP wrapper for SDI Video + Embedded Audio + Data Copper Video RJ45 SFP (Copper) Up to 10GbE* Fiber COTS* IP Router SFP* VSF* TR-04 SDI but video only VSF TR-03 Video to RFC4175 RTP Payload format Map VANC separately Audio 10GbE SFP+ Front View 25GbE SFP28 QSFP+ QSFP28 AES67 Digital Audio High performance IP streaming for Production Supported in TR-04 & TR-03 Data 40/100GbE Ethernet .. Intelligent Infrastructure IP Core Uncompressed 1080i SMPTE 2110 Incoming Line on IP link, 1080p SMPTE 2110 Edge Device Data Center functions Signal Processing instance created by control system to perform Real-time downconvert 1080p stream to 1080i Router Control System 1080i SDI JT-NM Networked Media Roadmap Virtualized Playout System Migration Physical Infrastructure Cloud User Interface (thin client/HTML) Virtualize Automation Platform Discrete Devices www.s-a-m.com CiaB SW CiaB Virtualize Virtualized Playout: SW CiaB Automation Media Player Channel Definition Graphics Automation Captions Validation Decoration Master Control Media Management Audio Processor Decoration Validation Media Management Services Ancillary Data Media Player Master Control Keyer Live Inputs Business Logic Text Insertion DVE Graphics Media Signature DVE Up/Down Conversion Text Insertion DVE Audio Processor Captions Media Signature Media Factory In The Cloud Playout Automation and MAM Media Factory in Datacenter(s) Management & Automation Applications Central Storage Video and Audio Processing Media Processing Software based processing Appointment TV Delivery On Demand Delivery Virtualized Channel in a Box Media Factory In The Cloud Operations PoP Operations PoP Monitoring & Control Monitoring & Control + Live and locally originated content + Live and locally originated content Distribution PoP Diverse IP connectivity Circuits with guaranteed QoS Conversion & Multiplex Media Factory in Datacenter(s) Management & Automation Applications Central Storage Media Processing Software based processing Traditional Distribution Appointment TV Delivery On Demand Delivery Interface to traditional broadcast infrastructure Mass Public Distribution Public Internet Benefits • Agility – rapid spin up/down of channels • Plug and play applications • Pure IT commodity (COTS) solution • file-based operations • Ease of workflow re-design • Opex Models PARTNERSHIP WITH SNELL ADVANCED MEDIA ADVANCED CHANNEL BROADCAST AND PLAYOUT SERVICES Tata Communications and SAM have partnered to create an industry leading end to end cloud-based channel playout platform for content owners that provides industry leading playout and automation services and enables the global delivery of media content directly to consumers. Together Tata Communications and SAM have a thorough understanding of the many factors involved in making the shift to a software defined or virtualised world. Together we enable new broadcast services and operations to be deployed as well as: • • • • • Increase efficiencies through streamlined workflows Leverage existing infrastructure investments while launching new solutions or services Monetize production and linear businesses on a single unified platform Adapt quickly to market dynamics and easily transition to data center cloud based ops Benefit from opex based pricing models Obrigado Felipe Domingues Snell Advanced Media [email protected]