Transcript
BAGS - LOOKBOOK
SPRING 2018
BORN BY THE SEA RAISED BY THE MOUTAINS For the past 140 years Helly Hansen has been developing & testing its technologies together with professionals living and working in some of the world’s toughest environments. Their spirit, experiences and feedback are woven into every detail and every fiber of our garments. Ski patrollers, mountain professionals, offshore sailors, search and rescue professionals all rely on our products and technologies to keep them safe, protected and warm in some of the most challenging conditions known to man. On the following pages you can read more about the technologies used in the gear that professionals know and trust.
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CONTENT
DUFFELS
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TRAVEL
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URBAN
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MOUNTAIN
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KIDS
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TECHNICAL FEATURES
Display Bag
Waterproof Fabrics
Laptop Sleeve
Adjustable Straps
This bag is used to display bags at retail but also doubles as a secondary storage bag for dirty clothes, running shoes,
Waterproof fabrics allow you to set bags down and no worry about water or moisture seeping through. If your bag is left out on the tarmac during travel, you stuff is protected form the elements.
Thoughtful placement of sleeves and pockets for your lap top. Always protected while on the go.
This feature is found through out our collection, whether it is adjustable sternum straps, shoulder straps or handles, you can always find the right fit.
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OUR MARKET Inspired by professionals, our line embodies performance, style and function. Athletes and professionals need equipment and gear that they can trust to stay and feel alive. Durable and fully featured, our line builds on the success of our duffel program.
GROWTH & POSITIONING Our spring 2018 has been totally revamped. Elevated details, trend right designs and new production partners have set us up to deliver a stellar line. Heightened awareness of quality will increase the Helly Hansen brand presence. With travel becoming and increasing focus in the outdoor space, iconic styles like the Duffel have been expanded into the New Classic Duffel bag series as well as the Helly Pack Bag, which allows your to compartmentalize your gear in one easy to open system. A must see. Packable options and day packs round out the line.
DUFFELS
NEW CLASSIC DUFFEL SERIES THE ESSENTIAL YEAR ROUND DUFFEL
A classic, durable and versatile duffle bag series with sporty designs which easily converts into a travel backpack with adjustable padded shoulder straps. Made from waterproof hard-wearing main fabric, the easy access zip opening with external and internal side pockets keep you organized. Each bag comes with its own packable external wash bag for your dirty clothes or sneakers. It is the essential year round duffel.
ACTIVITIES • AIRLINE TRAVEL • WEEKENDER BAG • BACKPACK STRAPS ALLOW YOU TO EASILY TRANSPORT GYM EQUIPMENT OR ESSENTIALS FOR YOUR BOAT TRIP.
USUABILITY • • • •
ADJUSTABLE STRAPS WATERPROOF HARDWEARING FABRIC TOP CARRY STRAPS PACKABLE EXTERNAL WASH BAG
DUFFELS
HH NEW CLASSIC BAG SIZES: • 67166 • 67167 • 67168 • 67169
HH NEW CLASSIC BAG XS HH NEW CLASSIC BAG S HH NEW CLASSIC BAG M HH NEW CLASSIC BAG L
FEATURES:
COLOR: 823 NIMBUS CLOUD
• Approximately 30L (XS), 50L (S), 70L (M), 90L (L) • Durable waterproof main fabric • YKK®Zippers • One big main compartment • External compartment with zip
FABRIC: 100% Polyvinyl Chloride
COLOR: 563 OLYMPIAN BLUE
COLOR: 990 BLACK
COLOR: 689 EVENING BLUE
COLOR: 655 PLUM
COLOR: 563 OLYMPIAN BLUE
COLOR: 994 GRAPHITE BLUE
COLOR: 220 SPRAY ORANGE
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TRAVEL
TRAVEL SERIES TRAVEL SMARTER
With an increased focus on travel, Helly Hansen has you covered with a variety of travel options. From waterproof trolleys, to packable duffels. You can be sure you will be prepared with whatever the road reveals.
ACTIVITIES • AIRLINE TRAVEL • WEEKENDER BAG • COMMUTING
USUABILITY • • • •
HARD WEARING WHEELS( ON TROLLEYS) ADJUSTABLE HANDLES AND STRAPS WATERPROOF FABRIC LAP TOP SLEEVES
TRAVEL
67164 HELLY PACK BAG FEATURES:
COLOR: 994 GRAPHITE BLUE
• Helly Pack System™ • Approximately 50L • Waterproof main fabric • Internal compartments with zip in different sizes and shapes • Full zip-out functionality • Hanging solution for ceiling bars, hooks and doors • YKK®Zippers • Name tag holder • Light weight mesh pockets • Removable internal wash bag • customized shoe bag • Shoulder straps
FABRIC: Face 100% Polyester Back 100% Polyvinyl Chloride
COLOR: 990 BLACK
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TRAVEL
67159 HH EXPLORER TROLLEY MEDIUM FEATURES: • Hardwearing wheels and handles • YKK®Zippers • Main compartment with double zip • Front compartment with zip • Name Tag
FABRIC: Face 100% Polyester Back 100% Polyvinyl Chloride
COLOR: 990 BLACK
67194 HH EXPLORER TROLLEY LARGE FEATURES: • Approximately 90L • Hardwearing wheels and handles • YKK®Zippers • Main compartment with double zip • Front compartment with zip
FABRIC: Face 100% Polyester Back 100% Polyvinyl Chloride
COLOR: 990 BLACK
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TRAVEL
67176 TRAVEL BEACH TOTE FEATURES: • PU main fabric • One large main compartment • External accessories pocket • Carry handles COLOR: 469 FOREST NIGHT
FABRIC: Face 100% Polyurethane Back 52% Cotton, 48% Polyester COLOR: 344 ESSENTIAL YELLOW
COLOR: 689 EVENING BLUE
67177 TRAVEL BEACH BAG FEATURES:
COLOR: 689 EVENING BLUE
• PU main fabric • One large main compartment • External accessories pocket • Carry handles • YKK®Zippers
FABRIC: Face 100% Polyurethane Back 52% Cotton, 48% Polyester
COLOR: 344 ESSENTIAL YELLOW
COLOR: 469 FOREST NIGHT
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TRAVEL
68007 HH WASH BAG 2 FEATURES: COLOR: 183 PERSIAN RED
COLOR: 981 EBONY
COLOR: 655 PLUM
COLOR: 820 SILVER GREY
COLOR: 564 OLYMPIAN BLUE
• Durable waterproof main fabric • YKK®Zipper • One big main compartment • Internal mesh pocket • hanging solution for bathrooms
FABRIC: Face 100% Polyester Back 100% Polyvinyl Chloride
COLOR: 990 BLACK
COLOR: 692 EVENING BLUE
67171 HH LAPTOP SLEEVE FEATURES: • Durable waterproof front fabric • Double padded mesh backside • YKK®Zippers • Fits up to 17 inch computers
FABRIC: Face 100% Polyester Back 100% Polyvinyl Chloride
COLOR: 980 EBONY
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COLOR: 655 PLUM
TRAVEL
67170 HH NEW CLASSIC WASH BAG FEATURES: COLOR: 563 OLYMPIAN BLUE
COLOR: 655 PLUM
COLOR: 823 NIMBUS CLOUD
COLOR: 994 GRAPHITE BLUE
COLOR: 220 SPRAY ORANGE
• Durable waterproof main fabric • YKK®Zipper • One big main compartment • Internal mesh pocket • hanging solution for bathrooms
FABRIC: Face 100% Polyester Back 100% Polyvinyl Chloride
COLOR: 990 BLACK
COLOR: 689 EVENING BLUE
67172 HH WALLET FEATURES: • Durable waterproof main fabric • Three card compartments • Lightweight
FABRIC: Face 100% Polyester Back 100% Polyvinyl Chloride COLOR: 980 EBONY COLOR: 655 PLUM
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URBAN
URBAN SERIES
EXPLORE YOUR CITY
While Helly Hansen is born by the sea and raised in the mountains, it is truly in the cities that our product is tested. Urban adventurers and commuters are able to embody the alive spirit everyday.
ACTIVITIES • COMMUTING • URBAN ADVENTURES • DAY TRIPS
USUABILITY • • • •
SPACIOUS COMPARTMENTS LAP TOP SLEEVES ADJUSTABLE STRAPS FOR COMFORT WATERPROOF FABRIC
URBAN
67184 OSLO BACKPACK FEATURES: • Approximately 20L • One large main compartment with zip • External front compartment with zip • Two external, open side compartments • Carry handle on top • Adjustable, padded shoulder straps • Computer sleeve inside
FABRIC: 100% Polyester
COLOR: 820 SILVER GREY
COLOR: 563 OLYMPIAN BLUE
COLOR: 351 SULPHUR
COLOR: 469 FORREST NIGHT
COLOR: 655 PLUM
COLOR: 597 NAVY
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URBAN
URBAN
67187 STOCKHOLM BACKPACK FEATURES: • Approximately 29L • Waterproof main fabric • Roll top construction with buckles • Large main compartment • Front compartment with zip • Adjustable, padded shoulder straps • Side entry Lap Top compartment
FABRIC: Face 100% Polyester Back 100% Polyvinyl Chloride
COLOR: 425 FOREST GREEN
COLOR: 820 SILVER GREY
COLOR: 990 BLACK
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URBAN
67189 TRAVEL MESSENGER BAG FEATURES: • Large main compartment • External pocket with zip • Padded computer compartment with access from inside the back and from the outside through an external zip in the back • Padded back panel • Padded and adjustable shoulder straps • Multiple internal pockets with and without zip
FABRIC: Face 100% Polyester Back 100% Polyvinyl Chloride
COLOR: 994 GRAPHITE BLUE
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COLOR: 990 BLACK
URBAN
67173 W HH ACTIVE BAG 2 FEATURES: • Durable, waterproof bottom fabric • Durable light weight top fabric • External pocket with zip • Large main compartment with zip • Bottom half horizontal compartment with zip
FABRIC:
COLOR: 990 BLACK
COLOR: 655 PLUM
NEW PACKABLE BAG SIZES: • 67174 NEW PACKABLE BAG S • 67175 NEW PACKABLE BAG L
FEATURES: • Light weight rip stop main fabric • YKK®Zipper • Built in packable pocket • Carry handles
FABRIC: 100% Nylon COLOR: 990 BLACK
COLOR: 655 PLUM
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MOUNTAIN
MOUNTAIN SERIES HELLY DURABILITY ON YOUR BACK
Developed for our professional guide working in the mountains and backcountry, we have created a line of packs perfect for your adventures. Vanir series, will support your through multi day treks, while Loke is perfect for day trips and short overnights.
ACTIVITIES • • • •
MULTI-DAY TREKS CAMPING HIKING DAY TRIPS
USUABILITY • • • • •
STRETCH MESH POCKETS WATER BOTTLE POCKETS EXPANDING COMPARTMENTS WATERPROOF FABRIC ADJUSTABLE STRAPS FOR COMFORT
MOUNTAIN
67186 VANIR + BACKPACK FEATURES: • Approximately 35L • Waist belt with side compression • Adjustable Sternum strap with whistle • External pocket with key-hook in lid • Reflective printing • External daisy-chain • Trekking pole attachment • Side compression • Hose guiding loop on shoulder straps • Bladder sleeve • collar with quick opening • Full front opening to main compartment • Expandable front pocket • Semi-ventilated back panel • Adjustable side pockets • Integrated Hi vis rain cover
FABRIC: 100% Polyamide
COLOR: 563 OLYMPIAN BLUE
COLOR: 351 SULPHUR
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MOUNTAIN
MOUNTAIN
67188 LOKE BACKPACK FEATURES: • Approximately 25L • Durable Poly Oxford fabric • One large main compartment with zip • Padded laptop sleeve • Internal organizer • External pocket with key-hook • Reflective printing • External daisy-chain • Adjustable sternum strap • Side compression straps • Elastic side pockets
COLOR: 420 LAUREL WREATH
FABRIC: 100% Polyester
COLOR: 990 BLACK
COLOR: 655 PLUM
COLOR: 563 OLYMPIAN BLUE
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MOUNTAIN
67185 VANIR BACKPACK FEATURES: • Approximately 25L • Stow-able waist belt • Adjustable Sternum strap with whistle • Reflective details • External daisy-chain • Trekking pole attachment • Side compression • Hose guiding loop on shoulder straps • Bladder compartment • Full front opening to main compartment • Expandable front pocket • Semi-ventilated back panel • Side pockets
COLOR: 585 LEGION BLUE
FABRIC: 100% Polyamide
COLOR: 425 FOREST GREEN
COLOR: 351 SULPHUR
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MOUNTAIN
KIDS
KIDS SERIES
AS PACKABLE AS THEY ARE
Kids are the most curious adventurers. That is why we designed 3 new backpacks with them in mind. Lots of pockets to store books, treats and whatever else fascinates them. Bright colors and perfectly sized, just for them.
ACTIVITIES • SCHOOL • SLEEP OVERS • ADVENTURES
USUABILITY • ADJUSTABLE STERNUM STRAPS • LARGE COMPARTMENTS • EASY ACCESS ZIPPERS
KIDS
67190 K OSLO BACKPACK FEATURES: • Approximately 10L • One large main compartment with zip • External front compartment with zip • Two external, open side, compartments • Carry handle on top
FABRIC: 100% Polyester
COLOR: 151 VERY BERRY
COLOR: 103 SHELL PINK
COLOR: 563 OLYMPIAN BLUE
COLOR: 597 NAVY
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KIDS
67191 JR BACKPACK FEATURES: • Approximately 22L • Large main compartment accessible with zip • Adjustable Sternum strap • External pocket with zip
FABRIC: 100% Polyester
COLOR: 563 OLYMPIAN BLUE
COLOR: 151 VERY BERRY
COLOR: 980 EBONY
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COLOR: 469 FORREST NIGHT
KIDS
67192 K OUTDOOR BACKPACK FEATURES: • Approximately 10L • Large main compartment accessible with zip • Adjustable sternum strap with whistle
FABRIC: 100% Polyester
COLOR: 103 SHELL PINK
COLOR: 151 VERY BERRY
COLOR: 469 FORREST NIGHT
COLOR: 563 OLYMPIAN BLUE
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KIDS
VISUAL MERCHANDISE GUIDELINE - BAGS
GUIDELINES - BAGS
HOT SPOTS The “Hot Spot” is a stop-point placed along the main path leading in to each product category area. The goal is to draw the attention of customers, make them stop and start to shop. The Hot Spot should be highlighting each prod-uct category area with outfits ready to wear or special offers of the week. This is a great spot in which to merchandising bags!
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GUIDELINES - BAGS
HOT SPOTS - TABLES Tables inspire the customer to view product in a different way. You can show an outfit combination, which can lead to an impulse buy with additional sales opportunity. Use different folding techniques to create interest, add accessories to complete the look. You can also put a bust on the table or a mannequin next to the table, showing the complete outfit.
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GUIDELINES - BAGS
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GUIDELINES - BAGS
WINDOWS Create a strong colour story and nice mannequin groups within the window for greater impact. HH bags always colour coordinate with the apparel and are essential for telling a story. •
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Remember that a lot of black in the window is hard for consumers to see. So don’t use it even though its your bestselling jacket. So avoid displaying black even though it may be your best selling color.
GUIDELINES - BAGS
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