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COOKBOOK ✴
M O R E T H A N 10 0 Y E A R S O F SI Z Z L I NG F O OD W R I T I NG AND R EC I PE S
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february 2014
Hypnotic Gastric Band The New Surgery-Free Weight-Loss System by Paul McKenna ISBN 978-1-4549-1314-6 | $22.95 ($24.95 Canada) Hardcover and CD & DVD | 5 ½ x 8 ¼ | 144 pages Territory: US/Can | January 28, 2014 | Sterling
G
astric band surgery has successfully helped people get thin—but it’s expensive and dangerous. Thanks to Paul McKenna’s exciting new process, and the power of hypnosis, you can enjoy all the benefits of this surgery without any of the side effects! While you will know that you haven’t actually had a gastric band fitted, your unconscious mind and body will respond as though you have, and you will be able to eat far less, and not feel like you are missing out. Paul McKenna, PhD, is an internationally bestselling selfhelp author whose books have sold more than six million copies and been translated into 32 languages. Recognized by the Times of London as one of “the world’s most important modern self-help gurus,” Dr. McKenna has appeared on Good Morning America, Anderson Live, The Ellen DeGeneres Show, Rachael Ray, and The Dr. Oz Show. He is regularly watched on TV by hundreds of millions of people in 42 countries around the world. Hypnotic Gastric Band is McKenna’s seventh book with Sterling after: I Can Make You Thin, I Can Make You Sleep, I Can Make You Confident, Quit Smoking Today without Gaining Weight, I Can Make You Happy, and Change Your Life in 7 Days.
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KEY SELLING POINTS t Paul McKenna is a world-famous bestselling author whose books have sold more than six million copies t By the bestselling author of I Can Make You Thin (Sterling 2008), with 225,000 copies sold t In 2008, the federal government estimated that, annual obesityrelated health spending reached $147 billion—double what it was a decade ago—and projects spending to rise to $344 billion each year by 2018 t According to the American Society for Metabolic & Bariatric Surgery, about 200,000 adults in the United States have metabolic/bariatric surgery each year
I Can Make You Thin®
I Can Make You Happy
978-1-4027-7554-3 Paperback & CD QBHFTt $"/
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I Can Make You Thin®
Change Your Life in 7 Days
978-1-4027-6571-1 Hardcover & CD QBHFTt $"/
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I Can Make You Sleep®
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MARKETING & PUBLICITY CAMPAIGN t Pre-publication big mouth mailing t National television appearances
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t Radio media tour t Review copy mailing for coverage in health and diet magazines t Newspaper outreach to health editors t Online outreach to health, diet, and weight-loss blogs and websites
I Can Make You Confident®
t Advertising in trade magazines and targeted consumer ads
978-1-4027-6922-1 Hardcover & CD QBHFTt $"/
t Galleys available
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STERLING
Nicky Epstein’s Signature Scarves Dazzling Designs to Knit Nicky Epstein Nicky Epstein’s Signature Scarves delivers what fans of knitting, and of Nicky, crave: her hallmark embellished style, her most popular techniques, and more than 30 of her beautiful, unique designs. Nicky’s delightful and inspiring patterns range from a tweedy wrap with appliquéd leaves to a scarf sprinkled with bright knitted yo-yos, and others that use mosaic stitch, felting,and shibori.
Publisher: Nicky Epstein Books Published: February 2014 152 pages 978-1-9360-9668-8 $19.95 ($21.95 Canadian) Paperback with Flaps all in color 6 5/8 X 10 1/8 Territory: WENG
Nicky Epstein is a knitwear designer, author of numerous bestselling books on knitting, and a popular teacher who travels nationally and internationally to lecture and give workshops on knitting technique. In 2005, she received a prestigious award from The National NeedleArts Association, and a year later her work was featured in a retrospective fashion show at the Museum of Arts and Design in New York City. She lives in New York, NY. - Nicky Epstein has an international profile as an expert knitter and is one of the bestselling knitting authors in the US - Signature scarves, signature techniques, and spectacular creativity and style—edgings, flowers, felting, circular medallions—are all here in more than 30 stylish designs - Scarves have enduring appeal among knitters because they make ideal gifts, are quick to knit, and easily transform the look of an outfit
RELATED TITLES Crocheting on the Edge Ribs & Bobble*Ruffles* Flora*Fringes*Points & Scallops Nicky Epstein Publisher: Nicky Epstein Books 184 pages 978-1-9330-2735-7 $29.95 ($35.95 Canadian) Hardcover with Jacket all in color 11 X 8 1/2 Carton Quantity: 16 Territory: WENG
Knitting Over the Edge Unique Ribs · Cords · Appliques ·Colors · Nouveau - The Second Essential Collection of Over 350 Decorative Borders
Nicky Epstein Publisher: Nicky Epstein Books 196 pages 978-1-9360-9602-2 $19.95 ($23.95 Canadian) Paperback with Flaps all in color 11 X 8 1/2 Carton Quantity: 22 Territory: WENG
Knitting Beyond the Edge Cuffs & Collars* Necklines*Corners & Edges - The Essential Collection of Decorative Finishes Nicky Epstein Publisher: Nicky Epstein Books 160 pages
978-1-9360-9603-9 $19.95 ($23.95 Canadian) Paperback with Flaps all in color 11 X 8 1/2 Carton Quantity: 26 Territory: WENG
Knitting on the Edge Ribs*Ruffles*Lace* Fringes*Flora*Points & Picots - The Essential Collection of 350 Decorative Borders Nicky Epstein Publisher: Nicky Epstein Books 172 pages 978-1-9360-9601-5 $19.95 ($25.95 Canadian) Paperback with Flaps all in color 11 X 8 1/2 Carton Quantity: 24 Territory: WENG
Nicky Epstein Crochet for Dolls 25 Fun, Fabulous Outfits for 18-Inch Dolls Nicky Epstein
Nicky Epstein Knits for Dolls 25 Fun, Fabulous Outfits for 18-Inch Dolls Nicky Epstein
Publisher: Nicky Epstein Books 128 pages 978-1-9360-9659-6 $19.95 ($21.95 Canadian) Paperback with Flaps all in color 8 1/2 X 10 Carton Quantity: 36 Territory: WENG
Publisher: Nicky Epstein Books 128 pages 978-1-9360-9654-1 $19.95 ($21.95 Canadian) Paperback with Flaps all in color 8 1/2 X 10 Carton Quantity: 30 Territory: WENG
Nicky Epstein The Essential Edgings Collection 500 of Her Favorite Original Borders Nicky Epstein Publisher: Nicky Epstein Books 256 pages 978-1-9360-9647-3 $29.95 ($35.95 Canadian) Hardcover with Jacket all in color 11 X 8 1/2 Carton Quantity: 12 Territory: WENG
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Poison Sinister Species with Deadly Consequences by Dr. Mark Siddall ISBN 978-1-4549-0764-0 | $17.95 ($19.95 Canada) Hard | 5 1/8 x 7 1/4 | 256 pages (all in 2-color; 48 illustrations) Territory: World | Carton Qty: 36 | April 1, 2014 Sterling Signature
I
t’s a poisonous world—and this is the ultimate guide to surviving nature at her most toxic! Journeying from the outback to the jungles of Madagascar, Dr. Mark Siddall introduces 75 of earth’s deadliest creatures, from things that sting and bite to things you shouldn’t touch or eat. Siddall provides fascinating insight into species and their sometimes lethal, occasionally beneficial poisons.
Dr. Mark Siddall is the curator of Invertebrate Zoology at the American Museum of Natural History. Siddall’s research not only focuses on the evolution of leeches and their blood-feeding behavior but also holds great potential for future evolution-based perspectives on disease intervention. He also curated the special exhibition The Power of Poison opening at the American Museum of Natural History in Fall 2013.
KEY SELLING POINTS t Will loosely tie in with AMNH’s The Power of Poison exhibition in Fall 2013, traveling in Fall 2014 t Anecdotal factoids about the world’s poisonous creatures are fun and accessible t Finely detailed illustrations will depict 50 to 60 poisonous species
MARKETING & PUBLICITY CAMPAIGN t National and local television outreach t National and local radio t Key local events t Review copy mailing to history and science publications t Gift guide outreach t Digital marketing campaign t Support through social media platforms
39
The Story of the Jews by David Goldberg ISBN 978-0-233-00394-8 | $49.95 (NCR) Hardcover with Slipcase | 9 ¾ x 11 96 pages (150 color & b/w photos) | Territory: US Only Carton Qty: 8 | March 4, 2014 | Andre Deutsch
F
rom Abraham, Isaac, and Jacob to contemporary Israel, this lavish volume takes a fascinating journey through Jewish history. It chronicles the religion’s principles and beliefs; key figures and events; and the diversity of Jewish culture that arose as, exiled from their homeland, the Jewish people dispersed both east and west. Includes 15 rare facsimile documents.
David J. Goldberg OBE is Rabbi Emeritus of the Liberal Jewish Synagogue, London, and is well known for his interfaith dialogue and involvement in Israeli-Palestinian peace initiatives. He frequently appears in the media as a commentator on Jewish and Middle Eastern affairs, and is the author of a number of acclaimed books on Jews and Zionism, including The Jewish People (Viking).
KEY SELLING POINTS t More than 50 museums and institutions in North America are dedicated to Jewish history t The United States has the largest Jewish community in the world t Perfect for anyone wanting to find out more about their Jewish ancestry as well as readers with a more general interest and as a Bar and Bat Mitzvah present r 'JGUFFOSBSFGBDTJNJMFEPDVNFOUTJODMVEF * Pages from the Vienna Genesis, the oldest illustrated Biblical codex * Papers of the famous medieval Jewish philosopher and physician Rabbi Moses ben Maimon * Barcelona Jewish court documents illustrating Jewish life before the expulsion * Letter describing one of the Russian pogroms in 1881 * Telegram of August 8, 1943 from a Jewish member of the exiled Polish government to Jerusalem saying that hundreds of Zionist youths had been killed during the Warsaw Ghetto uprising * A copy of David Ben Gurion’s speech declaring Israel’s independence in 1948
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978-0-233-00335-1 $34.95 (NCR) Hardcover with Slipcase 8 ½ x 11
978-88-544-0429-8 $19.95 ($23.95 Canada) Hard 11 3/8 X 7 3/4
40
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