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STRADA SERIES Premium leather. Proven protection.
CASE FEATURES: • Certified drop protection: • Genuine leather: • Slim profile:
guards against drops and falls
stylish, protective and soft to the touch
pocket-friendly profile slips in and out of pockets with ease
• Leather folio: folds over touchscreen for added protection • Card slot:
vertical slot secures card or cash
• Easy install:
case slips on and off in a flash
• Magnetic latch:
secures folio in both closed and open positions
• Volume control:
easily adjust volume with case open and closed
SALES PITCH 30-SECOND SALES PITCH Strada Series is the only leather smartphone case backed with certified drop protection by OtterBox. Featuring a bookstyle cover, Strada Series closes securely around your device, and opens to reveal a convenient slot for a bank or ID card. And on the inside, it cradles your device to help protect it from drop and shock impacts.
3-MINUTE SALES PITCH Sophisticated protection and timeless style come together with Strada Series. Combining a folio, a cardholder and a protective shell, Strada Series is the only leather smartphone case with trusted OtterBox protection built right in. Strada Series challenges the run of the mill by combining three pillars of smartphone case design: protection, style and function. Featuring a book-style cover, Strada Series closes securely around your device, and opens to reveal a convenient slot for a bank or ID card. The stylish exterior is soft to the touch and exudes the subtle aroma of premium leather. And, the polished metal logo latches the folio securely shut. On the inside, Strada Series cradles your device to help protect it from drop and shock impacts. Strada Series by OtterBox is a testament to style and a statement in protection.
STRADA SERIES TARGET MARKET Primary — Business Professional/Style Seeker • Late 30s – 50s • Upper middle class • Expert in their field of work • Highly social • More educated than any other buyer • Values functionality and professional look/feel • Appreciates well-crafted quality materials
Secondary — Recent Graduates • Mid-late 20s – 30s • Urban singles/recently married/no kids • Trendsetters • Upper middle class • Expert in their field of work • Appreciates quality, well-crafted materials • Willing to spend more for premium products
KEY SELLING POINTS Key selling point of this case: • Only leather smartphone folio case that combines style with trusted OtterBox production
Key points for consumer: • Made from genuine leather • Folio protects screen • Folio card slot functionality
• Slim and protective • Simple, easy installation • Thin, purse and bag-friendly case
Key points for sales associate: • Slim, stylish folio case combined with OtterBox protection • Combines fashion-forward design with premium protection • Crafted from quality materials including genuine leather • Folio cover protects screen and can carry a bank or ID card
Key points for customer: • Is a stylish option combined with the known protection of the OtterBox brand • Incorporates a mixture of impressive protection and style • Easy installation and removal o Less time training the consumer, more time selling • Folio cover and premium leather design mirror European stylized phone cases
Key points for B2B: • Case structure promotes a slim profile bolstered by OtterBox protection • Made from durable and genuine leather material • Style, function and protection all in one premium leather case
©2015 Otter Products, LLC. All rights reserved. The OtterBox name and OtterBox trademarks are the property of Otter Products, LLC, registered in the U.S. and other countries. All other trademarks are the property of their respective owners.
