Transcript
truly walk-away shredding
AutoMax™ 300C & 500C Objectives Fellowes, the maker of the World‘s Toughest Shredders™, is proud to introduce the AutoMax™ 300C and 500C, the first truly walk away line of shredders. Change the paradigm of the current offering by providing a truly walk-away shredding solution Gain European market share by offering a superior solution to the current Auto Feed offering available today
Position to AutoMax 300C and 500C as a viable and costeffective alternative to the threat of off-site shredding services
AutoMax™ 500C
AutoMax ™ 300C
AutoMax™ 300C Professional Shredder 3-5 user
Features Fellowes® SureFeed Technology™ that allows for truly walk-away shredding 300 sheet capacity with 60 Litre waste bin JamGuard System™ prevents shredding interruptions for jam-free operation SmartLock™ automatically locks drawer Sleep Mode shuts down the shredder after 2 minutes of inactivity Silentshred™ minimises noise disruption Shreds documents into 4x38mm cross-cut (P-4) Shreds non-stop for up to 30 mins Shreds 300 sheet capacity in 12 mins Shreds Staples, Paper Clips, Credit Cards, CDs/DVDs Dimensions (H x W x D): 888 x 430 x 673 cm 2-year warranty, plus 20-year cutter warranty
Item code EU 220V
Item code US 120V
4651601
4651501
AutoMax™ 500C Commercial Shredder 5+ user
Features Fellowes® SureFeed Technology™ that allows for truly walk-away shredding 500 sheet capacity with 75 Litre waste bin JamGuard System™ prevents shredding interruptions for jam-free operation SmartLock™ automatically locks drawer Sleep Mode shuts down after 2 minutes of inactivity Silentshred™ minimises noise disruption Shreds documents into 4x38mm cross-cut (P-4) Continuous duty shredding - always ready for use. Shreds 500 sheet capacity in 20 minutes. 30, 60 and 90 minute delay options for starting jobs even after the end of the work day Shreds Staples, Paper Clips, Credit Cards, CDs/DVDs Dimensions (H x W x D): 958 x 430 x 687 cm 2-year warranty, plus 20-year cutter warranty
Item code EU 220V
Item code US 120V
4652101
4652001
AutoMax™ Features Explained •
SureFeed Technology™ allows a truly walk-away shredding experience. Simply load the machine, lock and walk-away. That’s about it!
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The Jam Guard System™ is made up of multiple components – feed paddle, ramp, cutting block design and auto reverse – that work closely together for a jam-free operation
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When the start button is pressed to begin shredding, the paper drawer will lock and remain locked until the shredding cycle is complete
AutoMax Features Explained •
Sleep Mode shuts down the shredder after 2 minutes of inactivity
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Silentshred™ minimises noise disruption in shared work areas
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Continuous Duty Shredding – Ideal for high volume shredding- always ready for operation (500C only)
Target End-User Busy working environments with 3-5 or 5+ users who deal with high volumes of paper and are prepared to invest in a premium quality shredder that is easy to use, versatile and requires minimal interaction / input from the end user. Simply put, Fellowes AutoMax ™ shredders offer a solution intelligent enough to do the job independently, leaving the consumer free take care of their business.
Why AutoMax™? Continues where others stop..... • Load, Lock and walk away ! Very little prior preparation of documents needed prior to shredding • Shreds crumpled sheets, folded sheets, glossy paper, double sided prints, junk mail • Shreds up to 20 sheets of paper stapled or paper clipped together
Don’t settle for limitations AutoMax™ continues where others* stop!
*Information is from competitive product manuals found on manufacturer’s website – January 2014
Unique Feeding Technology The core of the AutoMax™ innovation is in its proprietary SureFeed technology. It uses a paddle system to ensure a consistent feed into a robust, high capacity cutting block. Fellowes AutoMax™ can shred everything a traditional shredder does.
Fellowes AutoMax™. Leave your shredding to the experts.
Unique Feeding Technology The core of the AutoMax innovation is in its proprietary SureFeed technology. It uses a paddle system to ensure a consistent feed into a robust, high capacity cutting block. Fellowes AutoMax can shred everything a traditional shredder does.
The walk away solution
Simply load the drawer with used paper: crumpled sheets, folded sheets, stapled paper, paperclips, glossy paper, CD/DVDs, junkmail, etc…
Close the drawer, push the START button …
And walk away…that‘s it, really!
THE AUTOMAX™ WALK AWAY ADVANTAGE
Automatic shredding for maximum productivity – truly walk away
Why AutoMax™ - Size matters? Premium design. Robust performance.....
* Size comparison Rexel Auto+250 vs Fellowes AutoMax 300C
Which is the walk-away solution? Model
Rexel Auto+ 250
Fellowes AutoMax™300C
Sheet capacity Manual Feed Duty cycle Time to shred capacity Cut Type Bin Capacity Warranty (machine / cutter)
300 No 30 mins 12 mins Cross-Cut 4 x 38mm 60 litres 2 / 20 years Sleep Mode Jam Guard Smart Lock
Paper sheets
250 (300 for 2014) Yes – 8 sheets 16 mins 9 mins Cross-Cut 4 x 40mm 40 litres 2 / 15 years Power save mode Anti-jam Lock-out with PIN Auto-Oil •
Staples
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Standard paper clips
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Credit cards
Manual feed
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Features
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CD/DVD
Manual feed
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Junk mail
Manual feed
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Crumpled sheets
Manual feed
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Multiple folded sheets
Manual feed
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Sheets covered with print on both sides
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Glossy paper
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• Fellowes AutoMax 300C: All documents are placed in drawer for shredding • Rexel Auto+ 250: Many items need to be shredded through the manual feed
Is this hands-free shredding?
Key to successful selling 1.
DEMONSTRATION – the true benefit of AutoMax™ vs the competition is best shown by demonstrating its capabilities
2.
COMPETE – Understand the AutoMax™ advantage vs the limitations of the competition
3.
MARKETING – Drive sell-out through successful implementation of the marketing collateral and enduser information/ promotions
Marketing Support
Marketing Support Fellowes AutoMax™ Brochure
Image Brochure (6 pages, A4) Printed/ available
Adverts
A4 or ½ page Ads Please contact us for your customized Advert!
Marketing Support Sellsheet
Front
Catalogue Pages
back Available as PDF
We create your catalogue pages! Please contact us
Marketing Support/ POS Pop Up Banner For your showroom, tradeshow or office! Dimensions: 190 x65 cm Available to order!
Poster
Order code: 361393
AutoMax Brand Guide
Marketing Support Press Release
Word/ PDF
Competitor Comparison
PDF
FAQ document
PDF
Marketing Support Product & Lifestyle Images
Shredder Selector
Online Marketing Tools Landing Page
Enduser video http://apps.fellowes.com/tools/video/?link=xNl-wUm4AuA&autoplay=1&rel=0
Web banner
Contact us for your customized Webbanner!
Major Launch at Paperworld
Press Conference & Major Launch of Fellowes AutoMax 300C & 500C at Paperworld, in Frankfurt Germany in January 2014.
Innovation Award for AutoMax 500C • •
In January 2014 the International Stationery Press Association (ISPA) awarded the Fellowes AutoMax 500C with the Innovation Award in the category of “Office Items & Supplies” . ISPA is a collection of 19 specialized media outlets in Europe, Asia and South America which recognizes only one trade magazine per country
ISPA Innovation Award
Fellowes AutoMax 500C
540 cm
540 cm
New Product Development
AutoMax 130C November 2014
AutoMax 200C November 2014
Fellowes AutoMax™ 130C • • • • • • • • • • •
Innovative touch screen technology with back-lit LEDS
Sheet capacity: 130 (8 by manual feed) Cut Type: Cross Cut DIN Level: P-3 (4x 51mm) Bin Capacity: 32 litres Bin style: pull-out bin Run time: 10 mins Market segment: SoHo/ Deskside Number of users: 1-3 user Also shreds: staples, Paperclips, credit cards Dimensions (H x W x D): 540 x 345 x 515 cm Features: Auto Reverse, Silentshred, Sleepmode
November 2014
Item code EU 220V
Item code EU 120V
4680101
4680001
(Retail Packaging)
Fellowes AutoMax ™ 200C • • • • • • • • • • •
Innovative touch screen technology with back-lit LEDS
Sheet capacity: 200 (10 by manual feed) Cut Type: Cross Cut DIN Level: P-4 (4x 38mm) Bin Capacity: 32 litres Bin style: pull-out bin Run time: 12 mins Market segment: SoHo/ Deskside Number of users: 1-3 user Also shreds: staples, Paperclips, credit cards, CDs Dimensions (H x W x D): 540 x 345 x 515 cm Features: Auto Reverse, Silentshred, Sleepmode
Castors (200C only)
November 2014
Item code EU 220V
Item code EU 120V
4680101
4680001
(Commercial/ Brown box Packaging)
AutoMax™ 130C Catalogue Copy • • • • • • • • • • • •
Automatic shredding for maximum productivity 130 sheet automatic and 8 sheet manual shredding capacities AutoReverse stops and reverses paper if a jam occurs Silentshred™ offers ultra-quiet performance for shared workspaces Sleep mode feature shuts down the shredder after 2 minutes of inactivity Shreds documents into 4x51mm cross cut particles (Security level P-3) Shreds 130 sheets in 5 minutes, with a 10 minute run time before cool down period is needed 32 litre pull-out bin Also shreds paper clips, staples and credit cards 2-year product and service warranty plus 5-year cutter warranty For 1-3 users Icons to use:
AutoMax™ 200C Catalogue Copy • • • • • • • • • • • •
Automatic shredding for maximum productivity 200 sheet automatic and 8 sheet manual shredding capacities AutoReverse stops and reverses paper if a jam occurs Silentshred™ offers ultra-quiet performance for shared workspaces Sleep mode feature shuts down the shredder after 2 minutes of inactivity Shreds documents into 4x38mm cross cut particles (Security level P-4) Shreds 200 sheets in 5 minutes, with a 12 minute run time before cool down period is needed 32 litre pull-out bin Also shreds paper clips, staples and credit cards, CDs/ DVDs and Junkmail 2-year product and service warranty plus 5-year cutter warranty For 1-3 users Icons to use:
Feature Icons explained
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Auto Reverse stops shredding and reverses if a jam occurs
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Sleep Mode shuts down the shredder after 2 minutes of inactivity
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Silentshred™ minimises noise disruption in shared work areas
Feeding - AutoMax™ 130C +200C Helical Disc
Step 1 Step 3
Side Hook Metal Picker Step 2
Driven by the motor, disc rotates, folds the paper down and feeds them into the cutting block
Logistics + Product Dimensions
Barcodes
Auto feed shredder Range 2015 SoHo Deskside 1-3 user
AutoMax™ 130C November 2014
SoHo Deskside 1-3 user
AutoMax™ 200C November 2014
3-5 users
AutoMax™ 300C available
5+ user
AutoMax™ 500C available
Performance Shredders M-8C Home-office 1 user 8 sheets 63Cb Office/Executive 1 user 10 sheets
79Ci Small office 1-3 users 16 sheets
60Cs Home-office 1 user 10 sheets
Microshred 62Mc Home-office 1 user 10 sheets
73Ci Office/Executive 1-3 user 12 sheets
99Ci Small office 3-5 users 18 sheets
Microshred 450Ms Office/Executive 1-3 users 9 sheets
Microshred 460Ms Small office 3-5 users 12 sheets
Microshred 99Ms Small office 3-5 users 12 sheets
AutoMax Shredders
Convenient walk-away shredding AutoMax AutoMax 130C Small office 1-3 users 130 sheets AutoMax 200C Small office 3-5 users 200 sheets
AutoMax 300C 3-5 users 300 sheets
AutoMax 500C 5+ users 500 sheets
5+ users
Large Office
1-5 users
Small Office
Desk-side
1 / 1-3 users
High performance for every situation
Micro-cut Shredders
Small particles for extra security
225i/225ci 5-10 users 20-22 sheets
325i/325ci 10+ users 26/24 sheets
425i/Ci/485i/Ci 10+ users 40/30 sheets
Microshred 225Mi 5-10 users 14 sheets
Constant flow of product introductions… 2013) 11 new models, plus Fortishred
commercial series
6c/7c/8c entry-level
Fortishred
High Security
entry level strip-cut
60Cs 63Cb 73Ci
Microshred
225Mi
CD/DVD shredder
Microshred
H
series mass market
2015) another 5-7 new models
62Mc
Auto Max 500c
TBC
Microshred
Auto Max 200c
99Ms
Microshred
53C
Auto Max 300c
450Ms 460Ms
P-33
325
M-series
2014) 10 new models, incl. AutoMax
Auto Max 130c 79Ci 99Ci
upgrade
TBC
Thank You!