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truly walk-away shredding AutoMax™ 300C & 500C Objectives Fellowes, the maker of the World‘s Toughest Shredders™, is proud to introduce the AutoMax™ 300C and 500C, the first truly walk away line of shredders.  Change the paradigm of the current offering by providing a truly walk-away shredding solution  Gain European market share by offering a superior solution to the current Auto Feed offering available today  Position to AutoMax 300C and 500C as a viable and costeffective alternative to the threat of off-site shredding services AutoMax™ 500C AutoMax ™ 300C AutoMax™ 300C Professional Shredder 3-5 user             Features Fellowes® SureFeed Technology™ that allows for truly walk-away shredding 300 sheet capacity with 60 Litre waste bin JamGuard System™ prevents shredding interruptions for jam-free operation SmartLock™ automatically locks drawer Sleep Mode shuts down the shredder after 2 minutes of inactivity Silentshred™ minimises noise disruption Shreds documents into 4x38mm cross-cut (P-4) Shreds non-stop for up to 30 mins Shreds 300 sheet capacity in 12 mins Shreds Staples, Paper Clips, Credit Cards, CDs/DVDs Dimensions (H x W x D): 888 x 430 x 673 cm 2-year warranty, plus 20-year cutter warranty Item code EU 220V Item code US 120V 4651601 4651501 AutoMax™ 500C Commercial Shredder 5+ user             Features Fellowes® SureFeed Technology™ that allows for truly walk-away shredding 500 sheet capacity with 75 Litre waste bin JamGuard System™ prevents shredding interruptions for jam-free operation SmartLock™ automatically locks drawer Sleep Mode shuts down after 2 minutes of inactivity Silentshred™ minimises noise disruption Shreds documents into 4x38mm cross-cut (P-4) Continuous duty shredding - always ready for use. Shreds 500 sheet capacity in 20 minutes. 30, 60 and 90 minute delay options for starting jobs even after the end of the work day Shreds Staples, Paper Clips, Credit Cards, CDs/DVDs Dimensions (H x W x D): 958 x 430 x 687 cm 2-year warranty, plus 20-year cutter warranty Item code EU 220V Item code US 120V 4652101 4652001 AutoMax™ Features Explained • SureFeed Technology™ allows a truly walk-away shredding experience. Simply load the machine, lock and walk-away. That’s about it! • The Jam Guard System™ is made up of multiple components – feed paddle, ramp, cutting block design and auto reverse – that work closely together for a jam-free operation • When the start button is pressed to begin shredding, the paper drawer will lock and remain locked until the shredding cycle is complete AutoMax Features Explained • Sleep Mode shuts down the shredder after 2 minutes of inactivity • Silentshred™ minimises noise disruption in shared work areas • Continuous Duty Shredding – Ideal for high volume shredding- always ready for operation (500C only) Target End-User Busy working environments with 3-5 or 5+ users who deal with high volumes of paper and are prepared to invest in a premium quality shredder that is easy to use, versatile and requires minimal interaction / input from the end user. Simply put, Fellowes AutoMax ™ shredders offer a solution intelligent enough to do the job independently, leaving the consumer free take care of their business. Why AutoMax™? Continues where others stop..... • Load, Lock and walk away ! Very little prior preparation of documents needed prior to shredding • Shreds crumpled sheets, folded sheets, glossy paper, double sided prints, junk mail • Shreds up to 20 sheets of paper stapled or paper clipped together Don’t settle for limitations AutoMax™ continues where others* stop! *Information is from competitive product manuals found on manufacturer’s website – January 2014 Unique Feeding Technology The core of the AutoMax™ innovation is in its proprietary SureFeed technology. It uses a paddle system to ensure a consistent feed into a robust, high capacity cutting block. Fellowes AutoMax™ can shred everything a traditional shredder does. Fellowes AutoMax™. Leave your shredding to the experts. Unique Feeding Technology The core of the AutoMax innovation is in its proprietary SureFeed technology. It uses a paddle system to ensure a consistent feed into a robust, high capacity cutting block. Fellowes AutoMax can shred everything a traditional shredder does. The walk away solution Simply load the drawer with used paper: crumpled sheets, folded sheets, stapled paper, paperclips, glossy paper, CD/DVDs, junkmail, etc… Close the drawer, push the START button … And walk away…that‘s it, really! THE AUTOMAX™ WALK AWAY ADVANTAGE Automatic shredding for maximum productivity – truly walk away Why AutoMax™ - Size matters? Premium design. Robust performance..... * Size comparison Rexel Auto+250 vs Fellowes AutoMax 300C Which is the walk-away solution? Model Rexel Auto+ 250 Fellowes AutoMax™300C Sheet capacity Manual Feed Duty cycle Time to shred capacity Cut Type Bin Capacity Warranty (machine / cutter) 300 No 30 mins 12 mins Cross-Cut 4 x 38mm 60 litres 2 / 20 years Sleep Mode Jam Guard Smart Lock Paper sheets 250 (300 for 2014) Yes – 8 sheets 16 mins 9 mins Cross-Cut 4 x 40mm 40 litres 2 / 15 years Power save mode Anti-jam Lock-out with PIN Auto-Oil • Staples • • Standard paper clips • • Credit cards Manual feed • Features • CD/DVD Manual feed • Junk mail Manual feed • Crumpled sheets Manual feed • Multiple folded sheets Manual feed • Sheets covered with print on both sides • Glossy paper • • Fellowes AutoMax 300C: All documents are placed in drawer for shredding • Rexel Auto+ 250: Many items need to be shredded through the manual feed Is this hands-free shredding? Key to successful selling 1. DEMONSTRATION – the true benefit of AutoMax™ vs the competition is best shown by demonstrating its capabilities 2. COMPETE – Understand the AutoMax™ advantage vs the limitations of the competition 3. MARKETING – Drive sell-out through successful implementation of the marketing collateral and enduser information/ promotions Marketing Support Marketing Support Fellowes AutoMax™ Brochure Image Brochure (6 pages, A4) Printed/ available Adverts A4 or ½ page Ads Please contact us for your customized Advert! Marketing Support Sellsheet Front Catalogue Pages back Available as PDF We create your catalogue pages! Please contact us Marketing Support/ POS Pop Up Banner For your showroom, tradeshow or office! Dimensions: 190 x65 cm Available to order! Poster Order code: 361393 AutoMax Brand Guide Marketing Support Press Release Word/ PDF Competitor Comparison PDF FAQ document PDF Marketing Support Product & Lifestyle Images Shredder Selector Online Marketing Tools Landing Page Enduser video http://apps.fellowes.com/tools/video/?link=xNl-wUm4AuA&autoplay=1&rel=0 Web banner Contact us for your customized Webbanner! Major Launch at Paperworld Press Conference & Major Launch of Fellowes AutoMax 300C & 500C at Paperworld, in Frankfurt Germany in January 2014. Innovation Award for AutoMax 500C • • In January 2014 the International Stationery Press Association (ISPA) awarded the Fellowes AutoMax 500C with the Innovation Award in the category of “Office Items & Supplies” . ISPA is a collection of 19 specialized media outlets in Europe, Asia and South America which recognizes only one trade magazine per country ISPA Innovation Award Fellowes AutoMax 500C 540 cm 540 cm New Product Development AutoMax 130C November 2014 AutoMax 200C November 2014 Fellowes AutoMax™ 130C • • • • • • • • • • • Innovative touch screen technology with back-lit LEDS Sheet capacity: 130 (8 by manual feed) Cut Type: Cross Cut DIN Level: P-3 (4x 51mm) Bin Capacity: 32 litres Bin style: pull-out bin Run time: 10 mins Market segment: SoHo/ Deskside Number of users: 1-3 user Also shreds: staples, Paperclips, credit cards Dimensions (H x W x D): 540 x 345 x 515 cm Features: Auto Reverse, Silentshred, Sleepmode November 2014 Item code EU 220V Item code EU 120V 4680101 4680001 (Retail Packaging) Fellowes AutoMax ™ 200C • • • • • • • • • • • Innovative touch screen technology with back-lit LEDS Sheet capacity: 200 (10 by manual feed) Cut Type: Cross Cut DIN Level: P-4 (4x 38mm) Bin Capacity: 32 litres Bin style: pull-out bin Run time: 12 mins Market segment: SoHo/ Deskside Number of users: 1-3 user Also shreds: staples, Paperclips, credit cards, CDs Dimensions (H x W x D): 540 x 345 x 515 cm Features: Auto Reverse, Silentshred, Sleepmode Castors (200C only) November 2014 Item code EU 220V Item code EU 120V 4680101 4680001 (Commercial/ Brown box Packaging) AutoMax™ 130C Catalogue Copy • • • • • • • • • • • • Automatic shredding for maximum productivity 130 sheet automatic and 8 sheet manual shredding capacities AutoReverse stops and reverses paper if a jam occurs Silentshred™ offers ultra-quiet performance for shared workspaces Sleep mode feature shuts down the shredder after 2 minutes of inactivity Shreds documents into 4x51mm cross cut particles (Security level P-3) Shreds 130 sheets in 5 minutes, with a 10 minute run time before cool down period is needed 32 litre pull-out bin Also shreds paper clips, staples and credit cards 2-year product and service warranty plus 5-year cutter warranty For 1-3 users Icons to use: AutoMax™ 200C Catalogue Copy • • • • • • • • • • • • Automatic shredding for maximum productivity 200 sheet automatic and 8 sheet manual shredding capacities AutoReverse stops and reverses paper if a jam occurs Silentshred™ offers ultra-quiet performance for shared workspaces Sleep mode feature shuts down the shredder after 2 minutes of inactivity Shreds documents into 4x38mm cross cut particles (Security level P-4) Shreds 200 sheets in 5 minutes, with a 12 minute run time before cool down period is needed 32 litre pull-out bin Also shreds paper clips, staples and credit cards, CDs/ DVDs and Junkmail 2-year product and service warranty plus 5-year cutter warranty For 1-3 users Icons to use: Feature Icons explained • Auto Reverse stops shredding and reverses if a jam occurs • Sleep Mode shuts down the shredder after 2 minutes of inactivity • Silentshred™ minimises noise disruption in shared work areas Feeding - AutoMax™ 130C +200C Helical Disc Step 1 Step 3 Side Hook Metal Picker Step 2 Driven by the motor, disc rotates, folds the paper down and feeds them into the cutting block Logistics + Product Dimensions Barcodes Auto feed shredder Range 2015 SoHo Deskside 1-3 user AutoMax™ 130C November 2014 SoHo Deskside 1-3 user AutoMax™ 200C November 2014 3-5 users AutoMax™ 300C available 5+ user AutoMax™ 500C available Performance Shredders M-8C Home-office 1 user 8 sheets 63Cb Office/Executive 1 user 10 sheets 79Ci Small office 1-3 users 16 sheets 60Cs Home-office 1 user 10 sheets Microshred 62Mc Home-office 1 user 10 sheets 73Ci Office/Executive 1-3 user 12 sheets 99Ci Small office 3-5 users 18 sheets Microshred 450Ms Office/Executive 1-3 users 9 sheets Microshred 460Ms Small office 3-5 users 12 sheets Microshred 99Ms Small office 3-5 users 12 sheets AutoMax Shredders Convenient walk-away shredding AutoMax AutoMax 130C Small office 1-3 users 130 sheets AutoMax 200C Small office 3-5 users 200 sheets AutoMax 300C 3-5 users 300 sheets AutoMax 500C 5+ users 500 sheets 5+ users Large Office 1-5 users Small Office Desk-side 1 / 1-3 users High performance for every situation Micro-cut Shredders Small particles for extra security 225i/225ci 5-10 users 20-22 sheets 325i/325ci 10+ users 26/24 sheets 425i/Ci/485i/Ci 10+ users 40/30 sheets Microshred 225Mi 5-10 users 14 sheets Constant flow of product introductions… 2013) 11 new models, plus Fortishred commercial series 6c/7c/8c entry-level Fortishred High Security entry level strip-cut 60Cs 63Cb 73Ci Microshred 225Mi CD/DVD shredder Microshred H series mass market 2015) another 5-7 new models 62Mc Auto Max 500c TBC Microshred Auto Max 200c 99Ms Microshred 53C Auto Max 300c 450Ms 460Ms P-33 325 M-series 2014) 10 new models, incl. AutoMax Auto Max 130c 79Ci 99Ci upgrade TBC Thank You!