Transcript
latest innovations
The breakthrough Oral-B® Professional™ Series Deep Sweep™ rechargeable power toothbrushes feature new TRIACTION motion that sweeps deep between teeth and along the gum line for a thorough clean. This new innovative motion removes up to 100% more plaque versus a regular manual toothbrush, helping to prevent and reverse gingivitis.
The Deep Sweep TRIACTION™ 1000 and Deep Sweep + Smart Guide™ TRIACTION™ 5000 provide superior cleaning versus a regular manual brush, delivering the power of Oral-B power technology with the comfort of a manual toothbrush: • The Deep Sweep head is different from other Oral-B
• These power toothbrushes feature three distinct
power brush heads because it mimics the shape and user experience of brushing with a manual toothbrush. Consumers don’t have to adapt their brushing technique when switching to Deep Sweep TRIACTION because the brush is optimized to work with brushing techniques consumers naturally use.
cleaning actions: sweep away plaque, polishing stationary bristles, and a sweeping power tip to reach hard-to-reach areas.
• The brush head was developed in response to the many consumers who prefer the control of cleaning with their current manual technique, but still desired the performance of a power toothbrush.
• The TRIACTION 5000 features five customized brushing modes: Daily Clean, Deep Clean, Sensitive, Whitening and Massage.
About Oral-B Professional Series Deep Sweep Technology: • The Oral-B Deep Sweep has a unique combination of sweeping and stationary bristles with a dynamic angled power tip.
• With up to 28,800 bristle movements per minute, the Oral-B Deep Sweep TRIACTION 1000 removes up to two times more plaque than a regular manual toothbrush.
• With up to 48,800 bristle movements per minute, the Oral-B Deep Sweep TRIACTION 5000 removes up to 76% more plaque in hardto-reach areas than Sonicare™ FlexCare™* and removes up to 100% more plaque than a regular manual toothbrush.
• A professional timer signals at 30-second intervals to encourage thorough brushing in the four quadrants of the mouth, and at two minutes to indicate when the dental expert recommended brushing time has been reached.
• The Triaction 1000 has a built-in pressure sensor that stops pulsations when users brush too hard. The Triaction 5000 also comes with a built-in pressure sensor to stop pulsations, and additionally has a pressure indicator light that visually notifies users when brushing too hard.
• Indicator® bristles remind users to replace their brush head every three months, or once bristles have faded halfway.
Contacts
• Wireless SmartGuide™ on TRIACTION 5000 provides real-time feedback to guide brushing.
Kris Parlett P&G Communications 513.622.2311
[email protected] Sarah Cooke MSL New York (PR Agency) 646.500.7759
[email protected]
Follow P&G on: * Sonicare™ and FlexCare™ are trademarks of Royal Philips Electronics
Pricing: The Deep Sweep TRIACTION™ 1000 has a suggested retail price of $64.99. The Deep Sweep + Smart Guide™ TRACTION™ 5000 has a suggested retail price of $159.99.
Availability: The Oral-B Deep Sweep TRIACTION power toothbrush and brush head refills will be available at department, retail and specialty stores throughout the U.S. beginning late January 2013.
