The Enterprise Video Superguide

Transcript

THE ENTERPRISE VIDEO SUPERGUIDE V O LUME 1, NO . 3 O F A SERI ES O F BU YER’S G U I D E S TO P R O D U C T S A N D S E RV I C E S PLATINUM SPONSOR PUBLISHED BY SPONSORED CONTENT streamingmedia.com MAY 2014 The Enterprise Video Platform as the Future of Corporate Communications A recent survey of corporate communications professionals by research and training organization Melcrum revealed that 93% of respondents believe video has become a vital tool for internal communications. Additional research from the leading business associations and publishers for corporate communicators shows that medium and large corporations across all industries are actively searching for ways to leverage video to enhance executive messaging, improve the effectiveness of training, connect the distributed workforce, and enable knowledge sharing. With the inevitable increase in use of on-demand video and live webcasting inside the enterprise, organizations will need to select an enterprise video platform that can serve as an engaging social portal, as well as a content management solution that simultaneously solves the unique distribution challenges associated with streaming content across corporate networks. The current situation at many companies—where videos for marketing, HR, internal communications and sales live in disconnected silos—must give way to a centralized approach with a single, easily-managed repository that provides robust analytics and enterprisegrade controls. At MediaPlatform we frequently encounter companies leveraging separate solutions for internal presentations, marketing videos, internal webcasting, and external events—with no integration between the tools and no single interface for managing the content. MediaPlatform provides a suite of fully integrated technologies designed to serve as the single location for all streaming media content inside the enterprise, while simultaneously solving the challenges of managing, creating, and distributing video across corporate networks. MEDIAPLATFORM PRIMETIME MediaPlatform PrimeTime is the bestin-class enterprise video platform, a.k.a. enterprise YouTube. PrimeTime is the industry’s most advanced enterprise rich media management and video portal. It is the central place where your employees and partners can search, view, manage, rate, and share streaming video through an intuitive, channel-based portal. HTTP(S) video delivery within the enterprise network. SmartEdge provides enterprises with a cost-efficient solution for deploying an eCDN specifically catering to videos served from MediaPlatform’s applications, namely PrimeTime and WebCaster. MediaPlatform SmartEdge contrasts with generic HTTP optimization devices such as those from Riverbed and Bluecoat, which focus on generic caching of all HTTP(S) traffic, are not generally focused on video traffic, and have a very high implementation cost. THE MEDIAPLATFORM ADVANTAGE DEPLOYMENT FLEXIBILITY MEDIAPLATFORM WEBCASTER MediaPlatform WebCaster gives your organization the tools to easily produce, broadly distribute, and monitor deeply interactive live, mock live, and on-demand rich media webcasts to audiences of unlimited size. MediaPlatform WebCaster lets you stream live video presentations to anyone, anywhere, on any device. MEDIAPLATFORM SMARTPATH MediaPlatform pioneered a unique approach to webcasting that enables a pervasive delivery of presentations across virtually any type of delivery scenario. MediaPlatform SmartPath provides a framework to define the particular set of media distribution and failover rules that makes sense for your organization. MEDIAPLATFORM SMARTEDGE MediaPlatform SmartEdge is an enterprise-grade CDN (eCDN) that is focused on the acceleration/optimization of MediaPlatform was built for the cloud and requires no hardware installs. We also support on-premises and hybrid-SaaS deployments. MediaPlatform has spent years developing and deploying a world class, enterprise-grade video platform for live and on-demand video streaming, webcasting, and video asset management. We offer complete deployment flexibility to suit the varying needs of small, medium, and large enterprises. While SaaS and hybrid SaaS deployments for an enterprise video platform have become the preferred architecture for most enterprises today due to the many benefits including lower costs and accelerated deployment, MediaPlatform understands that for some customers an on-premises deployment is still the only viable option. MediaPlatform’s systems can be installed as virtual machines and deployed on virtual servers. Each component of the MediaPlatform application is its own virtual machine. Superguide 3: THE ENTERPRISE VIDEO SUPERGUIDE MAY 2014 SPONSORED CONTENT MediaPlatform PrimeTime SECURITY MediaPlatform provides enterprisegrade security and governance by authenticating users via enterprise single sign-on (ESSO). The first layer of security is at the application sign-on layer. MediaPlatform will integrate with the enterprise Active Directory system and require the user to authenticate with the enterprise itself prior to being allowed into the MediaPlatform environment. This integration is accomplished via the SAML 2.0 standard. FULLY INTEGRATED RICH MEDIA WEBCASTING FROM THE CLOUD MediaPlatform is the only leading enterprise video platform that can deliver a pure SaaS solution for peer-assisted multicast streaming of live video without requiring client installs. This breakthrough technology makes it possible to securely reach thousands of employees with high-quality video without installing anything behind the firewall. Peer-assisted multicasting, or P2P multicasting, is 100% browser-based. It requires no client installs, and in many scenarios requires no media server behind the firewall. The value of leveraging peerassisted multicasting from the cloud includes all of the benefits of a SaaS solution—nothing to install or manage, a very low total cost of ownership, and a rapid return on investment (ROI). Additional benefits include moving the video streaming traffic off of the wide area network (WAN) and onto the cloud, which minimizes network impact and eliminates the need for additional media servers or network infrastructure to support streaming. PRIMETIME MediaPlatform PrimeTime is a robust, fully customizable, enterprise video platform with an intuitive portal interface for managing all video assets inside the organization. PrimeTime is fully integrated with MediaPlatform WebCaster to form a cohesive video content management solution. PrimeTime is an excellent way to manage corporate, or employee contributed content, while building community and user engagement with friendly video search and browsing, video upload, video capture, annotation, sharing, and more. This media management software allows you to create your own online enterprise video platform/ portal for delivering media content used for corporate communications, training, collaboration, and marketing. PRIMETIME BENEFITS • Portal interface—Employees can easily navigate the platform and start uploading, searching and curating content. • Makes all media content accessible in one place—PrimeTime eliminates the risk of material getting lost in multiple repositories. • Increases the reach of video and webcasts in your organization— Employees can time-shift and watch at their own convenience on PC or mobile. • Increases the impact of video-based training—Employees can comment and share, generating views of the most useful training media. • Enables intelligent sharing and preservation of knowledge—Channels, playlists, and social networking features let employees help one another find valuable organizational knowledge. • Uses Web Services—Integrates with third-party portals and applications. • Employee generated video content— Allows easy sharing of knowledge from desktop, tablet, or mobile device PRIMETIME HIGHLIGHTS EASY ON-DEMAND CONTENT CREATION MediaPlatform PrimeTime is the central repository for all your enterprise video content. Video can be added to PrimeTime via upload, webcam capture, embed code, URL (YouTube, Vimeo, etc.), or MediaPlatform WebCaster URL. PrimeTime has built-in customizable transcoding profiles and options to meet all of your considerations—bitrate, file formats, devices, and browsers. PrimeTime also gives you the option to re-transcode your video content when needed. MOBILE STREAMING AND UPLOADING Today’s information workers are increasingly demanding the ability to view and create video content on a variety of mobile devices. MediaPlatform is the leader in providing solutions that support on-demand and live video consumption as SPONSORED CONTENT streamingmedia.com MAY 2014 well as the creation of employee generated content on iPad®, iPhone®, Android® and Windows devices. MediaPlatform supports adaptive bitrate (ABR) streaming for HLS and HTTP streaming for MP4. ADAPTIVE BITRATE STREAMING MediaPlatform provides optimal playback by using adaptive bitrate technology that automatically selects the most appropriate flavor asset for playback, based on the viewer’s specific connection and other parameters. channels or add content to existing channels. MediaPlatform gives administrators the ability to grant or deny access to specific pieces of content. MediaPlatform provides options for corporate and user channels. SOCIAL FEATURES ANALYTICS MediaPlatform supports social sharing, rating, tagging, and commenting. Custom Analytics are available for uploads, embeds, archived MediaPlatform webcasts, and URLs hosted inside the platform. Available information includes top videos, top contributors, top viewers, browser, and operating system. PrimeTime Social Features of video content increases so does the complexity of managing the media. MediaPlatform gives administrators the ability to schedule asset lifecycle events. Once these events are scheduled they will execute automatically, which allows for easy management of an asset’s full lifecycle. Asset lifecycle events include activation, deactivation, delete, feature, or unfeature. AUDIT LOGGING This is a critical feature for the enterprise. MediaPlatform provides a graphical interface that allows your organization to access the activity around video assets. Events include settings events, asset life cycle events, representation events, and login events. WEBCASTER embed code can be generated, and deep linking through the URL can be achieved as well. Downloadable attachments can also be associated with on-demand and live video content. PLAYLISTS Users have the option to create playlists for organizing and sharing content relevant to a particular topic. Playlists can be viewed inside PrimeTime or embedded on a web page. CAPTIONING/TRANSCRIPTION MediaPlatform offers automated or full-service captioning and transcription services. Subtitles and captions are fully searchable. Interactive transcripts are available to supplement captions and subtitles by enabling users to navigate, search, and interact with the video in any language. Captions and transcripts also increase video SEO. SEARCH ROLES-BASED PERMISSIONS MediaPlatform makes it easy to organize all of your video assets with functionality that lets users search content by type, channel, contributor, rating, playlist, date, or duration. With role-based permissions, MediaPlatform gives enterprises the ability to control who can create and manage content and view channels, content and analytics. CHANNEL-CENTRIC ASSET MANAGEMENT LIFE CYCLE MANAGEMENT Asset management has a channel-centric approach. With channel management permissions, users with the appropriate authorization can create and edit new Life cycle management is a workflow feature specific to the enterprise and typically not available in online video platform (OVP) solutions. As the amount The need to communicate and connect with employees and customers has driven the evolution of presentation technologies. Fueled by an ever-greater demand for a richer, more engaging, interactive multimedia experience, organizations are increasingly moving away from older web conferencing technologies and towards solutions that incorporate video and rich media. MediaPlatform WebCaster is fully integrated with PrimeTime. With WebCaster you can reach audiences in excess of hundreds of thousands of live concurrent viewers with presentations that feature streaming video, PowerPoint® slides, audio, surveys, polls, and screencasting. WebCaster is designed for demanding, live webcasts with multiple presenters in remote locations or sophisticated pre-recorded presentations. MediaPlatform WebCaster is fully integrated with MediaPlatform PrimeTime. WEBCASTER BENEFITS • Powers Teamwork—WebCaster is designed for media professionals tasked with designing, building, and running webcasts in demanding production conditions. Superguide 3: THE ENTERPRISE VIDEO SUPERGUIDE • Enables Simply Perfect Presentations— Webcast to internal or external audiences. • Integrates with Enterprise Systems— Web services architecture facilitates broad application connectivity. • Delivers Enterprise-Wide Deployment, Scalability and Redundancy— WebCaster is suited for stand-alone as well as large-scale webcasting operations. • Handles Multiple Webcasts— Administrators can simultaneously operate multiple events. WEBCASTER HIGHLIGHTS MAY 2014 SPONSORED CONTENT CUSTOM PLAYERS AND SKINS WebCaster Templates Webcaster’s portfolio of templates allow for branding and customization. Polls, surveys, Q&A, and social media can be embedded in the player. MULTIPLE REMOTE PRESENTERS AND SOURCES Feature multiple presenters in-studio, on webcam or the phone. Mix in prerecorded video or audio streams. Support for screencasting. notifications, event reminders, and archive availability. AUTO-ARCHIVING LIVE CONTROL WebCaster provides an easy-to-use interface for controlling and monitoring Webcast recordings are available immediately following the event. Archives live at the same domain as the live broadcast to make it easy for your audience to view webinars they could not attend or for sharing recordings with their colleagues. SOCIAL Easily share, rate, tag, and embed archived webcasts. Twitter feeds can also be embedded on the viewer interface to allow the audience to engage with your content via the popular microblogging site. REPORTING AND ANALYTICS the elements of your live webcast, such as video, slides, Q&A, polls, and attendance. Reporting and analytics functionality gives you dynamic, graphic displays of attendance, length of viewing, operating system, and other indicators of audience engagement. Analytics also provides a graphical display showing where your audience is viewing your presentation. MOBILE COMPATIBILITY CERTIFICATIONS Create live and on-demand webcasts that can viewed on any tablet or smartphone. WebCaster is able to automatically generate a certificate of attendance to confirm that an audience member has viewed a webcast. This functionality is perfect for training programs and continuing education. The WebCaster Production Interface EASY WEBCAST CREATION Events can be created, deployed, and managed by a single webcast producer. WebCaster makes teamwork easy by giving users the ability to assign production roles to separate individuals, matching the makeup of your production team. Multiple administrators can also simultaneously operate one or more webcasts. AUTOMATED NOTIFICATIONS WebCaster’s built-in email functionality facilitates easy automation of registration SPONSORED CONTENT streamingmedia.com MAY 2014 VIDEO DELIVERY MEDIAPLATFORM SMARTPATH MediaPlatform offers enterprises the unique ability to webcast to virtually any end user, regardless of location or content distribution technology. We call this MediaPlatform SmartPath. SmartPath provides an “overlay network” which combines all of the media distribution technologies that are applicable in different situations. For instance, audience participants on the general internet may be good candidates to receive their stream from a content delivery network (CDN) such as Akamai, while other viewers may be good candidates for Adobe Multicast Fusion. Each audience participant will receive the media stream that makes sense for them (e.g. HTML5 over HTTP streaming or Flash video over RTMP) delivered over the most efficient and networksafe technology possible (e.g. a CDN or eCDN or WAN Acceleration device, and so forth.) MediaPlatform SmartPath solves the challenges of delivering live content to all audience members through an abstraction layer which leverages all necessary distribution options when appropriate. This approach, which we call pervasive webcasting, uses a rule-based IP address analysis to assign a compatible stream to each delivery technology dynamically. To illustrate how SmartPath works, consider how you would efficiently webcast a presentation to a dozen locations behind the firewall, some of which are multicast enabled, others that are accessible to an enterprise CDN (eCDN)—and still others that not. You would need to reach people in the public, as well as those on iOS devices. Using MediaPlatform’s SmartPath, you could leverage all existing delivery solutions in tandem with suitable delivery mechanisms where needed. For example, for locations that lacked eCDN service, you could do peer-to-peer webcasting from a cloud-based media server. MediaPlatform’s WebCaster can be configured to match streams to deliver solutions by IP address range and other factors. MEDIAPLATFORM SMARTEDGE As enterprises increasingly leverage video for corporate communications, training, knowledge sharing, and collaboration, the ability to deliver streaming media content without negatively impacting corporate networks is increasingly important. MediaPlatform SmartEdge is an eCDN that provides network-friendly delivery of secure, high-quality, on-demand video and live rich media webcasts to any desktop, tablet, or mobile device. MediaPlatform SmartEdge works in conjunction with cloud or on-premises deployments of the MediaPlatform suite of products, which combine to form the leading enterprise video content management solution on the market. SmartEdge lets you distribute video in multiple formats and enables delivery of content to your global workforce with support for adaptive bitrate streaming. SmartEdge provides a network with advanced streaming and dynamic caching features to optimize your existing infrastructure, and can function as the sole video distribution platform or integrate with other CDNs. Minimize network load and maximize cost savings by pre-positioning on-demand video content and maintaining a single stream across the WAN or LAN for live webcasts. SmartEdge nodes can be deployed at as many edge locations as desired. With a central location for tracking distribution, running reports, and managing your SmartEdge topology, SmartEdge lets you easily manage your infrastructure. MediaPlatform includes a security framework that ensures enterprise-grade control over delivery of your corporate video. This security overlay allows administrators to govern privileges throughout the supported workflows to only allow authorized users to request, receive and publish content. Authentication and access control is provided via integration with a corporate user directory such as Active Directory (or any LDAP compliant directory system). ENTERPRISE SECURITY Security is where an enterprise video platform really differs from the more consumer-focused online video platform or OVP. Security is paramount inside the enterprise and the key is to be sure your content is protected at every layer of the stack. MediaPlatform allows organizations to apply enterprise-grade security in any deployment scenario. MediaPlatform provides enterprise grade security and governance by authenticating users via enterprise single sign-on (ESSO). ESSO has many advantages related to improving the security of video content inside the organization. With single sign-on, authentication is handled by the enterprise, so there is no need to manually change permissions inside the video content management solution. The first layer of security is at the application sign on layer. MediaPlatform will integrate with the enterprise Active Directory system and require the user to authenticate with the enterprise itself prior to being allowed into the MediaPlatform environment. This integration is accomplished via the SAML 2.0 standard.   The MediaPlatform integration method not only helps keep the content secure but also provides the most efficient method for passing information regarding employment status changes. If a new hire is brought on board at an enterprise, one of the first steps is to add the user to the enterprise active directory. When the employee is put Superguide 3: THE ENTERPRISE VIDEO SUPERGUIDE into the active directory they will also be able to log into MediaPlatform. If an enterprise has channels in their MediaPlatform instance that require a certain career level or department to access, when an individual is promoted or joins that department that information will be updated in the enterprise directory and the next time the user signs into MediaPlatform the permissions related to the promotion will be passed to MediaPlatform and the user will automatically have access to the correct channels. The same is true when an employee leaves the company; when the active directory is updated the user will no longer have access to the MediaPlatform application. Authentication is handled on the enterprise side and after authentication attributes for the user are passed to MediaPlatform. Taking this approach allows the enterprise to maintain the level-one security on the enterprise side where it will be kept the most current and up to date. MEDIAPLATFORM SHAREPOINT INTEGRATION The MediaPlatform integration for Microsoft SharePoint transforms SharePoint’s basic media functionality into an engaging internal communications MAY 2014 solution with advanced media management features. MediaPlatform provides a superior video streaming experience for desktops, the web, and mobile devices; sophisticated video transcoding; customizable video channels; advanced integrated search; live video streaming; and more. Users can upload videos directly from the SharePoint user interface and link to other SharePoint content, such as related documents, from the same publishing screen. Users can assign tags, select or generate thumbnails, allow ratings, and set permissions. Videos can also be recorded directly from a webcam to capture presentations, sessions, and meetings. Videos can be added directly to channels created in MediaPlatform and departmental permissions can be set to allow or restrict viewing of content. Individuals can also be given permission to create their own channels for sharing user generated content. KEY BENEFITS • Centralized management of all media • Optimal video delivery to desktop, tablet and mobile device • Integrated video search SPONSORED CONTENT • Distribute rich media webcasts to all employees inside SharePoint • Enables employee generated content (EGC) • Files stored outside of SharePoint, no limit on video size MEDIAPLATFORM FOR SHAREPOINT HIGHLIGHTS • Secure - User access based on viewer permissions • Easy uploading - allows users to add video in any file format. MediaPlatform transcodes multiple output formats to support all browsers and devices • Superb video playback quality Use of adaptive bitrate streaming technologies and Tier 1 CDNs • Mobile - Video for mobile devices is fully supported with automated transcoding for iOS, Android, and Windows • Custom Web Parts - Users can add videos, playlists and channels to any SharePoint page • Link to SharePoint - Documents and other files can be included when adding videos • Social video - Functionality allows commenting, rating, tagging and sharing • MediaPlatform SmartPath - Reach any user, anywhere on any device ABOUT MEDIAPLATFORM MediaPlatform for SharePoint MediaPlatform, Inc. is an enterprise video platform enabling on-demand streaming and live rich media webcasting for corporate communications, training, collaboration and knowledge sharing. MediaPlatform provides organizations with the tools to deliver streaming content to internal or external viewers anywhere on any device, regardless of location or content distribution technology. 2014 143 Old Marlton Pike, Medford, NJ 08055 VOLUME 1 OF A SERIES OF BUYER’S GUIDES TO PRODUCTS AND SERVICES PLATINUM SPONSOR MEDIAPLATFORM 8383 Wilshire Blvd Suite 460 Beverly Hills, CA 90211 United States www.mediaplatform.com/site/ For information on participating in the next white paper in the Superguide series, contact: Joel Unickow, Publisher [email protected] 143 Old Marlton Pike, Medford, NJ 08055 TEL: 250.716.8815 MOBILE: 250.797.5635