Transcript
latest innovations
New Gillette® BODY, the brand’s first razor built for the terrain of a man’s body, was developed specifically to meet the increasing interest in male body shaving. A recent study conducted by Gillette shows that 73% of U.S. men have shaved or trimmed some part of their body*, and 84% of men who currently shave at least one body part say they shave it year-round**. Gillette BODY was designed to be the ideal product to allow men to shave their most important parts with confidence and less feel of irritation (versus Gillette Sensor® 2 Plus disposable).
The Gillette BODY razor is expertly engineered so guys can feel comfortable effortlessly shaving below the neck— tackling body hair with precision, accuracy and ease: • The Rounded Head delivers increased maneuverability and total body comfort, adapting to body contours and allowing the razor to move through even the tightest spaces.
• The Forward Pivoting Head easily adapts to body contours.
• 3 Floating Blades offer a close, comfortable
• 3 Lubricating Strips provide outstanding glide for incredible comfort, no matter the region.
• Ergonomic Anti-Slip Grip provides comfort and exceptional control, even in the shower.
• The razor’s performance is enhanced by two complementary products: Gillette BODY Gel and Gillette BODY Wash.
shave on some of the most important areas of a man’s body.
*Global Body Grooming Trends Online Survey, Ipsos and Ketchum Global Research & Analytics, 4.5.2013 **Gillette Body Grooming Telephone Survey, Braun Research and Ketchum Global Research & Analytics, 10.14.2013
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About Gillette BODY Technology:
Availability:
Unlike face razors, Gillette BODY is engineered for excellent performance on any body part from the neck down. To glide comfortably over all body contours, the razor incorporates a unique series of technologies and features that include an innovative rounded head that comfortably maneuvers around contours and tricky areas, three lubricating strips that help ensure outstanding glide, and an anti-slip handle that provides exceptional control.
Gillette BODY razors are available at food, drug and mass merchandise stores in the United States beginning February 2014.
WHEN ASKED WHY THEY SHAVE THEIR CHEST:
48% SAID THEY FELT THEIR CHEST
LOOKED BETTER WITHOUT HAIR
48% SAID THEY FELT
MORE HYGIENIC
39% SAID THEY FELT MORE SELF-CONFIDENT
WHEN ASKED, WHAT WOULD DRIVE THEM TO SHAVE BELOW THE NECK MORE OFTEN, MEN SAID: 42% IF THE EXPERIENCE WAS BETTER
38% IF IT DIDN’T CAUSE SKIN IRRITATION
36% IF THE END RESULT LOOKED BETTER
Contacts: Susan Oguche North America Gillette and Braun, Communications Manager
[email protected] 617.463.5756 Haiwen Lu Ketchum (PR Agency) 1.646.935.3935
[email protected]
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58% OF MEN
WHO HAVE SHAVED BELOW THE NECK OR WOULD BE INTERESTED IN DOING SO, SAY A BETTER RAZOR WOULD ENHANCE THEIR BODY SHAVING EXPERIENCE.
