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SPONSORSHIP OPPORTUNITY
TITLE SPONSOR
$300,000 SPONSORSHIP INVESTMENT (CAD, VALUED AT $450K) We invite you to be front and centre when all eyes are on Thunder Bay during the U-18 Baseball World Cup championship. This is the king of title sponsorships. We will refine this package together to meet your needs. The Title Sponsor of the 2017 WBSC U-18 Baseball World Cup will receive the highest profile positions during the 10-day tournament that focuses on the world’s best 16 to 18-year-old players from 12 different countries. KEY FACTS 1. Fifty games will be played in the championship between Port Arthur Stadium and Baseball Central Tournament September 1-10th, 2017. 2. Twelve national baseball teams will represent the continents of the world. 3. This event has featured baseball’s superstars, including Canada’s Russell Martin and Brett Lawrie, and USA’s Joe Mauer, Justin Upton, Francisco Lindor, to name a few. 4. In 2010, the U-18 Baseball World Cup in Thunder Bay drew close to 50,000 fans over 10-days including guests from around the world, leading to over $6 million for the local and regional economy. AS A TITLE SPONSOR YOU WILL RECEIVE: Title/Presenting Naming Rights •
Inclusion of your Company name in Tournament Name (ABC Company Presents WBSC U-18 Baseball World Cup 2017)
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Title sponsor exclusivity - participation from competing companies not allowed without prior written approval from the sponsor
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Right of first refusal to be a Title Sponsor at all future events held by the organization
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As title sponsor, you will also be awarded a plaque from WBSC in recognition of your extensive support and contribution
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Name placement for three full innings on rotational banner on the backstop during television broadcast.
Tournament Logo •
Inclusion of Company logo in Tournament logo
Television (Host Broadcaster to be confirmed) •
Mentions for Title Sponsor on each Half Inning exiting and coming out of commercial break
Sponsor packages, as described, are based on best information available. Sponsors and organizers will have the opportunity to refine packages as dates move closer and schedules are more exact.
SPONSORSHIP OPPORTUNITY
TITLE SPONSOR
Stadium Naming Rights •
Main venue, Port Arthur Stadium will be renamed the “ABC Company Stadium” for the duration of the tournament.
Note: Separate negotiation needed to acquire these rights.
Signage •
(2x) Port Arthur Stadium outfield signs
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(2x) Baseball Central outfield signs
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(2x) Port Arthur Stadium 1st base & 3rd base left – right field line fencing signs
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(2x) Baseball Central 1st base & 3rd base left – right field line fencing sign
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(1x) Scoreboard sign (Port Arthur Stadium and Baseball Central)
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(2x) 10’ x 8’ signs at top of Port Arthur Stadium facing outward
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(2x) – inside stadium 10’ x 8’ signs at top of Port Arthur Stadium facing inward
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Media conference exposure
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Website/Social media exposure via TBIBA and WBSC event website
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A minimum of three (3) on air announcements of the Title Sponsor as the presenting sponsor at each of the 50 games being held at the event venues
Program/Mass Media Ads •
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A full page, four colour, back, inside back, or inside front cover advertisement in the official tournament program A full page, four colour advertisement in the official tournament program
Public Address •
First Pitch Ceremonies at Opening Game and selected games throughout the Tournament
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Access to Hospitality (Special Hospitality Seating on Sports Deck, Private Box Experience)
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In-game campaign (1-2-minute activity) to activate sponsor during 5th/6th inning break
Note: This approximates 150 mentions over 9 days, and guarantees that every fan who attends this event hears your company name.
Ticket Printing •
Inclusion of Title Company logo in Tournament logo that appears on all ticket stock
Sponsor packages, as described, are based on best information available. Sponsors and organizers will have the opportunity to refine packages as dates move closer and schedules are more exact.
SPONSORSHIP OPPORTUNITY
TITLE SPONSOR
Access (tickets, tournament passes) •
(20x) tournament passes (each pass 50 tickets) for total of 1000 tickets with preferred seating
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(20x) snack packs (catered food, snacks, soft drinks for twenty games of your choice)
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(20x) Individual Game Tickets
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Access to players of 12 visiting National Teams (with permission of WBSC and/or National Team Organizations)
Access to youth baseball clinics: Blue Jays participation
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Access to VIP hospitality (special seating on sports deck, private box experience)
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Opportunity to place a supplied insert into World Cup Souvenir Program/Tournament News for your Sponsored game
Promotional •
Highlighting local distributors of your products so as to highlight their activities/products in their market
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Media release sent out to all local major outlets to announce this Title Sponsor
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Logo and name identification in pre/post game advertising
1 Player of the game sponsors Championship Days September 8-10th
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1 Game day sponsor - Championship Days September 8-10th
Ability to create U-18 Co-op campaign with sponsors. i.e. “U-18 hamburgers with ABC Company”, U-18 travel package with travel agency for fans/supporters
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Opportunity to include company products in player gifts bags
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Title Sponsor has the right to promote itself as the official Title Sponsor of this event in all its advertising
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Pre-event activities; opportunities to engage local distributors/outlets of Title Sponsor in reaching their customers/clients
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Commemorative sponsorship recognition piece recognizing sponsor support.
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Opportunity to place a display booth featuring your company in a meet and greet format at the ballpark throughout the game
Perks •
Countdown events; 300 days, 200 days, 100 days ie. Advertising, sampling, and sponsor activity etc.
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First pitch ceremonies at opening game and selected games throughout the tournament
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Opportunity to provide prize packages for contests throughout the game with additional public address recognition
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Opportunity to designate “FAN ZONE” space during tournament including sampling and product display opportunities
THANK YOU FOR YOUR CONSIDERATION
Sponsor packages, as described, are based on best information available. Sponsors and organizers will have the opportunity to refine packages as dates move closer and schedules are more exact.
ADDITIONAL DEMOGRAPHICS 1. The Sunday night, 6 September,2015 prime time finale of the XXVII WBSC U-18 Baseball World Cup at historic Koshien Stadium in Osaka generated a nationwide sensation across Japan, outperforming the nation’s most popular television programmes during some of the most valuable prime-time hours, according to multiple media reports. 2. A snapshot into Japan’s biggest region, Kanto, which has a potential reach of 18.1 million households, showed the electric and close-fought youth baseball world championship finale between the U-18 National Teams of host nation Japan (world No. 1) and the United States (world No. 2) generated an average TV rating of 18.6 and spiked to an incredible 27.2 during the final moments of the game, which ran just under three hours from 18:30 to 21:24 JST. 3. The thrilling U-18 world championship finale, attended by over 15,000 in-stadium spectators, was featured live and free-to-air across Japan on TV Asahi, one of the most wide-reaching broadcasting networks in Japan. Deciding to feature the finale live and in prime time against other popular programmes in Japan, TV Asahi executives were praised by the broadcast industry for their shrewd decision to offer blanket coverage through their terrestrial channels nationwide. 4. Online viewers from 93 countries and territories worldwide tuned in to the finale of the WBSC U-18 Baseball World Cup via live-stream. 5. According to Twitter Japan, the 2015 WBSC U-18 Baseball World Cup finale was the second highest trending topic on Twitter in Japan on the night of 6 September, with celebrities, pop singers, authors, fans and Nippon Professional Baseball clubs sharing in the real-time thrilling moments. 6. The XXVI WBSC U-18 Baseball World Cup 2013 in Taichung, Taiwan had a potential broadcast reach of 144 million homes and potential online/mobile reach of 20 million users. 7. The final four games of the 2010 IBAF World Junior Baseball Championship in Thunder Bay were broadcast by Rogers Television and were aired live in several countries in the Americas and in Asia. Roger’s Sportsnet broadcast the Team Canada games on a tape-delay basis.
