Transcript
Unlocking the Digital Home BBWF Europe 2007 - Berlin
Susan White Director, Solution Marketing, Access Division October 2007
All Rights Reserved © Alcatel-Lucent 2007
Context#1: Towards Personalized Multimedia IP Network Transformation and Broadband Adoption Empowers Personalized Multimedia
Legacy PSTN
VoIP/FMC
Dialup IA
POTS Hybrid Phone
Blended Intelligent Home and TV
Mobile TV
Ann is here
Best Effort
EIS Services
Legacy HSIA
Internet video & TV
On-line gaming
Coms TV
MyOwn TV
Maps on TV
BUY
Blended Web and TV
IPTV Triple Play Bundles
HDTV/PIP
VoD/nPVR
Personalized Advertising
Blended Multimedia TIME
IPTV inflection point 2 | Digital Home | October 2007
Internet video inflection point All Rights Reserved © Alcatel-Lucent 2007
IP Multimedia inflection point
Context #2: How to Extend the Customer Experience ?
Service Provider
Application Service Provider
Degree of integration between Service Provider services CE Vendor devices/applications Internet content/applications
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CE Vendor
The Digital Home Transformation : Four Key Components for Successful Operator’s Digital Home • Which home networking technologies per service?
1- Home Networking for Triple Play y Residential Gateway (RGW) as the networking hub
• Video challenge
4- Home Management • Remote management – how far?
Digital Home Transformation
• Self management techniques?
2-Converged Services in the Home
• Home portals & vertical EPGs 3- Effective Service Access
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y Role of Femtocell for FMC services
• Operator in a ‘hosting’ role
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Key Hurdles for Triple Play Home Connectivity
Network
DSL/ Fibre
Which technology for which service? Data: WiFi, 3G Voice: Phone line, WiFi, 2G/3G Video: Challenge ..
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RGW
Video challenges New cables provide best performance y Cat5/6, Plastic Optical Fibre (POF)
However, potential issues y Expense, customer acceptance, deployment delay All Rights Reserved © Alcatel-Lucent 2007
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Alternative Technologies for Video
Wireless: WiFi 802.11g to 802.11n Wires:
Power line (BT, Belgacom) Phone line Coax (Verizon, AT&T)
Theory
Practical
Need to optimise transport to end points for shared media
802.11g
54M
5-25M
y Multicast, QoS and minimise error rate
802.11n
>600M
10-100M
Power line
200M
10-80M
Phone line
320M
40+M
Coax
270M
80-125M
Data Plane Technologies
Alcatel-Lucent is actively involved in ensuring home networks are optimised for triple play services
Antwerp, Plano, Singapore 6 | Digital Home | October 2007
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The Situation Today at Home Different content within different media managed independently Entertainment devices TV Network
N E T W O R K
Internet
Voice Network
Data Devices
Voice devices
Mobile Network
Coloured interfaces on the RGW fix services to devices 7 | Digital Home | October 2007
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Evolving to Converged Services in the Home Network
New Services Needs….
View pictures/films stored on PC from TV
Send picture from TV to frame, printer, PDA
See Baby-cam on TV
Access PC music from home theatre
View Operator content (video or music) on any device
IM and caller ID from TV 8 | Digital Home | October 2007
Driving Residential Gateway as the Networking Hub
Residential Hub
Network
Sharing content everywhere in the home and on any device All Rights Reserved © Alcatel-Lucent 2007
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Key Success Factor #1: RGW as the home networking convergence point
Integrate which evolving LAN and WAN technologies? Optimise design for mass market customisation Homeplug AV and WiFi (g to n) are the most popular y Need to optimise for video and careful design to avoid DSL interference Intelligent Transport
Federated Control
Subscriber and Resource Management
ADSL/ADSL2+ FTTN-VDSL2
Network Universal Access
Service Aggregation
Service Edge
IP/MPLS over Optical Core
Triple Play Service Delivery Architecture (TPSDA)
FTTU/GPON
LAN
WAN
Extend the TPSDA attributes to the Home environment Ensure premium services are prioritised
QoS in the home
IP routing forwarding model to facilitate any service on any device 9 | Digital Home | October 2007
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Key Success Factor #2: RGW as a platform for new services/applications
VoIP Services SIP voice gateway for 2nd line voice services today Migrating to primary line voice (class 5 replacement) Migrating to IP phones and soft-clients for new IMS service delivery Example: Alcatel-Lucent dynamic address book with presence on multiple clients
Home Automation Home security and surveillance Climate and Appliance control
Resource and Media Sharing Gateway for content sharing across operator and home network Video and audio content storage
Health monitoring
UPnP in home devices for content sharing 10 | Digital Home | October 2007
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Key Success Factor #3: Fixed Mobile Convergence Point
Operator Challenge: Consumers require high quality mobile in the home 70% of calls are made indoors Only 2% of buildings have purpose-built indoor coverage 50% of users complain about poor indoor service Femto Residential Gateway enables: Improved service quality, increasing usage Reduces backhaul costs Enabler for new home services
Connected
Increases subscriber loyalty
Network
Home
A Next Major Step in Mass-market Broadband Innovation
3G
The Lowest CAPEX/OPEX Option for Wireless Operators 11 | Digital Home | October 2007
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Alcatel-Lucent Smart Home Project Washing machine/Microwave/Oven Air Conditioner/Refrigerator
PLC
Home Applications Centralized Server
On/Off Devices Motorized curtain/Light/Gas Valve
PLC
Stored / shared data in network
802.15.4 Serial Wireless
Remote metering and Sensors motion detector/fire/door Pet Watch
INTERNET RG
Wall Pad
Ethernet PC
Or PLC
Remote Access and Control
Serial / Wireless
Door Phone
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Automatic Door
WLAN
TV/Video Phone (Kitchen)
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HDTV IP Set-top
Web PAD
Frame Notebook PC
3
Effective Service Access
Rich and intuitive user portals
Extend the user experience
User portal is the window to the customer Extend the user experience with: y More interactivity: Voting, contests.. y Regional content: Local weather, news.. y Target advertising to personal advertising y Ingestion from On Line portals: Example YouTube
- Interactive TV Portal - Applications
y User generated content: Share TV integrated into the portal y Integrated communications on the TV screen (ALU NaC)
The New Hosting Role for Service Providers 13 | Digital Home | October 2007
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Consistent User Interface Service Providers can leverage 3 screens to interact with the customer: PC, TV, Mobile
Converged media package on any device Managed ‘home network’ from any device Seamless access y Similar layout and portal setting y Consistent in content priorities y Built on the same business logic
Enables differentiation and increases customer loyalty
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AT&T Vision of 3 Screens
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Importance of Operator’s Remote Management Example of OPEX Savings
End User Needs
€ 151 M - Post activation
No expertise required
- Truck roll 50% - Call time 50%
Everything just works Efficient support advice
€ 49 - Activation € 334 M
Operator Needs Lower OPEX costs for triple play and home services Improve customer experience Deliver new services quickly
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- Truck roll 60% - Call time 22% - CPE return 9%
- 60%
€ 134 M
OPEX No specific mgt
OPEX Full Digital Home Care
5 year analysis, 1 Mio subs Av. 30 € saving per sub. activation Av. 40 € saving per sub per year
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Extending Management Beyond the Gateway
DSL Forum Standardization
Home Network Manager (5580 HNM)
Device & service activation
Proactive maintenance
Diagnosis & troubleshooting
• Multi-vendor device mgmt (TR-069, -111) • Multiple device activation models • Intelligent policies for mass operations
“Home network auto-configuration and remote management is emerging as one of the top service requirements. Interoperability from the auto-configuration servers in the network to various home devices means improved services.” Michael Brusca Former Chairman DSL Forum 17 | Digital Home | October 2007
Interoperability with 25+ CPE vendors
25+ projects for HNM development, i.e. 80% MS
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Zero-touch Operations Leading Digital Home Care Solution Activation
Devices Applications Services Home networking Security…
Customer Service Management TR-69 devices Other devices
Assurance
A C T I V A T I O N
Ordering Qualification Store Web Phone
Home Services Manager HSM (applications) 18 | Digital Home | October 2007
Support IPTV
Call center Operations Marketing
Install Kit Voice, IPTV HSI, Mobile
HSIA
SAM (Service Activation)
VoD
AA CC Configuration TT (zero touch) II VV AA TT II Home Network OO Manager NN
Femto Management System FMS (EV-DO, UMTS, WIMAX)
One click VAS activation
Security / parental Network gaming Media services
Mobile Device Manager MDM (Smartphone, terminals .)
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Firewall / Security
SSM (Self Service)
Home LAN Management (5580HNM)
Maintenance
Self- Setup & Verification
VoIP
….
CSM (Customer Service)
Loop Management (5530NA)
Home Network Management
Wireless Content sharing Self-management
Device Management Tools DMT (PC tune up & applications ..)
Alcatel-Lucent, a Key Catalyst Role in the Home Device Remote Management
Leading Alcatel-Lucent Digital Home Care Solution • Provisioning, Home/loop Mgmt, Self-Care • Evolution to Home Service Management Porting of embedded applications on CPEs
Service Support
In-home Traffic Management Data Plane Technologies Home Network Topologies Access Connectivity
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• Advanced Smart Home, FMC, IMS, IPTV applications • IMS and IPTV clients and portals, STB partnerships Home Network as an extension of TPSDA • End-to-end network integration • Broadest IP forwarding models support Bell Labs, R&I Research • Performance, noise, interferences improvement • Worldwide variances and standard definition Integration and operational services • Reference designs • Integration lab – Home mock up – field tech training Smart CPE devices • Strategic partnerships with RGW vendors, 7130RG • 9365 BSRFemto, 7432 GPON ONTs, WiMAX CPE vendors All Rights Reserved © Alcatel-Lucent 2007
Wrap-up, the Path to the Digital Home Very High Bandwidth and IP Network Transformation is a strategic trigger for change in the Home Operators need evolve towards roles as “hoster” and mediator Four dimensions will enable new Digital Home Home Networking Æ Optimise in-home connectivity for video Converged Home Services ÆRGW as networking hub and a platform for new services/applications Effective Content Access Æ Rich user portals and applications to access home services Home Management Æ Advanced home management tools Alcatel-Lucent is a key catalyst, as technology enabler and integrator 20 | Digital Home | October 2007
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www.alcatel-lucent.com
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Acronyms PSTN: Public Switched Telephone Network
VoD: Video on Demand
IA: Internet Access
GPON: Gigabit passive Optical Network
EIS: Enhanced Internet Service
ONT: Optical Network Termination
HSIA: High Speed Internet Access
QoS: Quality of Service
IPTV: Internet Protocol Television
LAN: Local Area Network
VoIP: Voice over Internet Protocol
WAN: Wide Area Network
FMC: Fixed Mobile Convergence
SIP: Session Initiation Protocol
CE: Consumer Electronics
IMS: IP Multimedia Subsystem
RGW: Residential Gateway
OSS: Operations Support Systems
EPG: Electronic Programming Guide
BSS: Business Support Systems
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