Transcript
DIGITAL TV: the new frontier
Update on DTT Development
Milan, 25thOctober 2005
DTT Development in Italy | Coverage Number of DTT multiplexes
Population Coverage
2 mux
80% - ≃ 65%
2 mux
>70%
1 + (1) mux
≃ 70% - (≃ 65%)
1 mux
≃ 68%
Sardegna and Valled’Aosta should be the first Region to switch off the Analog trasmission: already by the 31st January 2006 (1) MUXs already Authorized but not yet Active
Digital Terrestrial TV |2|
|2|
DTT Development in Italy | SET-TOP-BOX Penetration
Estimates of over
3ml
Decoders at the end of September 2005
Around 2ml MHP Decoders sold with State subsidies 192.000 subsidies left to be reserved to Valle d’Aosta and Sardegna (switch off January 2006)
Number of decoders sold through State subsidies
STBs Price History
2.000.000 € 390 Subsidy Net Price € 150
Retail Price (gross of Sudsidy)
€ 250 € 199
€ 179 € 149
€ 150
€ 119 € 150
€ 99
€ 150 € 70
March 2004
September 2005
Source: Ministero Comunicazioni
€ 239
€ 99
€ 49
€ 29
€ 149
€ 49
€ 99
Jan 2004
Mar. 04
May 04
Sept 04
Dec 04
Apr 05
Today
Fonte: Stima GfK Marketing Services Italia
Digital Terrestrial TV |3|
| 3| |3 |
DTT Development in Italy | SET-TOP-BOX Penetration
Profile of DTT STBs sold
40% MHP STBs sold without subsidy
56% MHP STBs sold with subsidy
4% Zapper
Source: Estimate by GfK Marketing Services Italia, May 2005
Digital Terrestrial TV |4|
3|4|
DTT Development in Italy | Channel Offer Main Main analogue analogue channels channels in in simulcast simulcast i
i
i
Sport Sport and and sport sport news news i
i
i
SPORT
i
i
SOLOCALCIO
News: News: financial, financial, international,… international,…
i
Kids Kids
Music Music channels channels
Shopping Shopping
i
i
Public Public service service channels channels
Cinema Cinema news news
Religion Religion
Pay Pay per per View View services services i
i
i
i
i
i Interactive Channels Note: “Rete A” multiplex is not included (broadcasting “All Music”, “The Club”, “Camera”, “Senato”) because its current coverage is below 50% Sources: DGTVi; Sat-Net; Booz Allen Hamilton analysis
Digital Terrestrial TV |5|
|5|
DTT Opportunity
Digital Terrestrial TV |6|
| 6| 6| |
DTT OPPORTUNITY | Mediaset Model
FREE-TO-AIR TELEVISION
NETWORK OPERATOR
Commercial TV 3 generalistic channels funded by advertising Multichannel Theme Channel funded by targeted advertising or telesales Interactivity Interactive and Enhanced advertising Interactive services
Renting of Spectrum on proprietary Digital Terrestrial Transmitting Network to:
non-captive TV content provider (DVB-T) mobile operators (DVB-H)
PAY-PER-VIEW
Premium Content Access through: Pay-per-View Pay-per-Time Pay-per- Category
Digital Terrestrial TV |7|
| 7| 7| |
- Free-To-Air TV -
Digital Terrestrial TV |8|
| 8| 8| |
FTA TV | Enhanced TV Offer Program Info
“live” Entertainment
Original language
Additional Tv Streams
Services/ Public Utility
Games
TV Guide (EPG)
Commerce
Interactive ADV
Teletext
Digital Terrestrial TV |9|
|9|
FTA TV | Multichannel, first FTA Kids Channel launched
, a new Free Kids Channel together with
Broadcasting: “on air” since December 2004 UK - Audience Share (Multichannel free+pay) (Daily Breakdown in min. per Day) Entertainment
00:36
Kids
00:16
Sport
00:10
Cinema Music Documentary News Theme Channels Others
00:09 00:06
Others Theme 8% News 1% 4% Documentary 6%
Entertainment 38%
Music 7%
00:05
Cinema 9%
00:03 00:01 00:09
00:00 00:07 00:14 00:21 00:28 00:36 00:43 00:50
Sport 11%
Kids 17%
Source: BARB, Annual Report BSkyB, Analisi BAH
Digital Terrestrial TV | 10 |
| 10 |
FTA TV | Multichannel, first FTA Kids Channel
Individuals - 24 Hours
Kids (4 – 15) – 24 Hours 13.8%
2.1%
10.0%
1.7%
May 2005
September 2005
May 2005
September 2005
Source: Auditel
Digital Terrestrial TV | 11 |
| 11 |
FTA TV | Multichannel, Home Shopping Channel MediaShopping
Corner
C5, I1, R4 Windows 24h DTT Channel
Direct Marketing
Internet
Catalogue
Production and post Production Facilities Retailing and Marketing Customer Service Delivery and Logistics 120 employed people Around 1.000.000 clients 29% Revenues from Publitalia - Telesales - “60 spots From Jan. to Sept. 2005 (*): - 33.000 average sales per month - 80 euro, average revenue per Sale
(*) Canal D, analog FTA Terrestrial Channel with 65% coverage
Digital Terrestrial TV | 12 |
| 12 |
- Network Operator -
Digital Terrestrial TV | 13| | | 13 | | 13
NETWORK OPERATOR | Digital Terrestrial Broadcasting Digital Terrestrial Network
DVB-T
DVB-H
Mobile Handset, PDA, Portable TV
Digital Terrestrial Set-Top-Box
Open Platform Limited Broadcasting Capacity Ideal for FTA Broadcasting Channel multiplication 2 MUX. already hosting 3rd party channels
4 – 6 Mbps per channel 4 – 6 channels per Multiplex
Open Platform Tv content can be broadcast in original format and DVD quality Low power consumption Needs only a small antenna
200 – 500 kbps per channel 20 – 25 channels per Multiplex
Digital Terrestrial TV | 14 |
| 14 |
NETWORK OPERATOR | Mobile TV Possible Business Scheme
Content Providers
Content Aggregator Broadcaster
Commercial Agreement
Digital terrestrial Network
Mobile Operators
Mobile Network
Linear Broadcast Free/PPV Tv Content
Return Path
Billing
Unicast & on-demand Content
End Users
Digital Terrestrial TV | 15 |
| 15 |
Pay-Per-View – “MEDIASET PREMIUM”
Digital Terrestrial TV | 16| | | 16 | | 16
PAY PER VIEW | First Pre-paid card Offer on TV
BENEFITS FOR VIEWERS
No dish required No Subscription “Pay for what you watch”
BENEFITS FOR MEDIASET
Focused Investments Defensive Move Driver for DTT Penetration Additional Revenues
Digital Terrestrial TV | 17| | | 17 | | 17
PAY PER VIEW | Clear and simple technology
A
B
Insert the card in the STB
Select the match
D
C
Enjoy the match!
Buy the match
Digital Terrestrial TV | 18 |
| 18 |
PAY PER VIEW | Clear and simple technology
DTT broadcasting stable and reliable Secure Encryption Software and Technology (Nagravision) New Releases of the Encryption Software uploaded OTA (Over-the-Air) System enables “Rechargeability”
Credit recharged on the Card
Credit sent OTA (Over the Air) to the STB
Credit used watching Mediaset Premium Content
4
1
3
2
Credit Purchased (online / off line)
Digital Terrestrial TV | 19 |
| 19 |
PAY-PER-VIEW | New “Mediaset Premium” Card Cards 2-size “Mediaset Premium” card: - 30 Euro (o/w 5 Euro plastic card) - 10 Euro (o/w 5 Euro plastic card), bundled with Set-Top-Box offer “Mediaset Premium Club”, for Commercial Premises (Pubs & Clubs) “Mediaset Premium” is available in 2.500 consumer electronic stores “Mediaset Premium” Cards will expire 30th June 2007 Credit Recharge 6 Credit size from 10 Euro to 100 Euro, Recharge fee from 10% to 0%, respectively Credits can be recharged through: - Credit Card calling Mediaset Premium Call Centre or connecting to Mediaset Premium Website - “Scratch Cards”, available in more than 80.000 point of sales:
- Consumer electronics stores - Kiosk - In Lottomatica and Sisal sale points; recharge codes will be printed directly from terminals Credits have to be activated via a dedicated Call Centre or Website.
Digital Terrestrial TV | 20| | | 20 | | 20
PAY PER VIEW | Live “Serie A” Offer “SERIE A ’05/’06” - Mediaset Premium Offer
10 Teams 190 matches in a season
100 “Tier 1” matches (4 top Clubs) 90 “Tier 2” matches
Juventus
Milan
Messina
Livorno
Inter
Roma
Lazio
38 “DIRETTA PREMIUM” “SERIE A” season started 28th August 2005
Siena Sampdoria Treviso
Pricing
5 Euro per match 79 Euro, “Team Seasonal Ticket” + “Diretta Premium” 99 Euro, All Matches + “Diretta Premium” 760 Euro “Mediaset Premium Club”, All Matches + “Diretta Premium”
Digital Terrestrial TV | 21 |
| 21 |
PAY PER VIEW | Movie Offer Movies - Mediaset Premium Offer
4 Movies per day (Monday – Friday) 100 – 150 Titles in ’05/’06 season Movies are available with:
Original Language Subtitles 5.1 Dolby Digital Audio
PPV From 2 Euro (library) to 4 Euro (1st run on TV) Movie Offer started 28th August 2005
Box Office
4
6
9
12
First window available on TV 24 months
DVD Sale DVD Rental PAY per VIEW PAY TV FTA TV
Digital Terrestrial TV | 22 |
| 22 |
PAY PER VIEW | “Mediaset Premium” …. Coming up!
Reality Shows Concerts Fiction Comic shows Theatre plays Musical from September 2006: all UEFA Champions League matches Others … coming up!
Digital Terrestrial TV | 23 |
| 23 |
MEDIASET | DTT Project Development
PHASE 3
DTT Penetration
(2006)
PHASE 2 (2H2005)
PHASE 1 (1H2005)
Mobile TV Business (DVB-H) Pre-paid card and MHP Integration Introduction of other pre-paid funcions (Es. Pay per time)
Launch of new PPV Content (Reality, Movies, etc.) Introduction of “Seasonal Ticket” or “Package Ticket” Launch of Rechargeable cards
Launch of PPV Offer on a Key content (Soccer) Launch of a new theme channel (Boing) Launch of DTT Platform Creation of a Digital Terrestrial Infostructure
Digital Terrestrial TV | 24| | | 24 | | 24
DIGITAL TV: the new frontier
Update on DTT Development
Milan, 25thOctober 2005
