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Virtualization

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Virtualization John Shike VP Business Development Snell Advanced Media Holy grail Datacenter Distributed Media Production Live IP feeds Studios IP/MPLS Routing Core Studio-to-Studio Data center-based media-processing Media Asset Management Automation & Control Virtualized Playout Exception-based reporting Market Trends in TV Broadcast www.s-a-m.com Why is moving to the cloud/virtualization most important to your business? How does Virtualization Work? • actual machine=host • guest machine=virtual machine • virtual machine manager= hypervisor How does Virtualization Work? Bare Metal Virtualized Virtualization Of… • Broadcast applications • Software processing and file-based media • Processes with realtime video and audio streams Virtualization of Broadcast Applications Broadcast Applications Playout Automation on-air w/VM Ware – Multi-channel – Redundant Architecture – Core services & operator GUI clients Web Browser/HTML5-based GUI Software processing and file-based media Software Applications Handling File-based Media • Editing • Conversion/transformation e.g.: • Color management • SD/HD format conversion • Standards/frame-rate conversion 25/29.97 • Aspect ratio conversion • Program runtime shrinkage/expansion Software Applications Handling File-based Media Processing Algorithms e.g. • Audio processing • Video processing • Metadata processing Software Software + Acceleration Server Product Bare Metal Virtualized Server Farms Cloud Virtualizing Graphics today Virtual PC Virtual PC Virtual Workstation Virtual Workstation Virtual Workstation NVIDIA Graphics Driver NVIDIA Graphics Driver NVIDIA Graphics Driver NVIDIA Quadro Driver NVIDIA Quadro Driver NVIDIA Quadro Driver vGPU vGPU vGPU vGPU vGPU vGPU Virtualization Layer Virtual PC Hypervisor Hardware CPUs Server NVIDIA GRID vGPU manager NVIDIA GPU NVIDIA GPU H.264 Encode Architectural Model Client App MAM Orchestration Application Model • FIMS—standardized SOAP interface • Under the auspices of AMWA • Allows open API integration Licensing Model Client App MAM Orchestration Multi-node, multi-user Key Benefit: • 5 concurrent jobs can be processed in real time • Dedicated license server (licenses not tied to the workstations doing the media processing) • One job queue providing orchestration for 5 processing nodes • More nodes can be added with ease Architectual Model Client App MAM Orchestration Workflow Orchestration Manual QC Intensive Workflow Orchestration Manual Interaction only in exceptions Workflow Orchestration Manual QC Only Suspect Files Virtualization and realtime media AIMS model Technical Recommendations AMWA Standards Reference Architecture IP World of Broadcast & Media routing Video + Audio + Data Connectivity SMPTE 2022-6 IP wrapper for SDI Video + Embedded Audio + Data Copper Video RJ45 SFP (Copper) Up to 10GbE* Fiber COTS* IP Router SFP* VSF* TR-04 SDI but video only VSF TR-03 Video to RFC4175 RTP Payload format Map VANC separately Audio 10GbE SFP+ Front View 25GbE SFP28 QSFP+ QSFP28 AES67 Digital Audio High performance IP streaming for Production Supported in TR-04 & TR-03 Data 40/100GbE Ethernet .. Hybrid IP/SDI Infrastructure Intelligent Infrastructure IP Core Uncompressed 1080i 59 SMPTE 2110 Incoming Line on IP link, 1080p 59, SMPTE 2110 Edge Device Data Center functions Signal Processing instance created by control system to perform Real-time downconvert 1080p 59 stream to 1080i 59 Router Control System 1080i 59 SDI JT-NM Networked Media Roadmap Virtualized Playout System Migration Physical Infrastructure Cloud User Interface Virtualize Automation Platform Discrete Devices CiaB SW CiaB Virtualize Time www.s-a-m.com Virtualized Playout: SW CiaB Automation Media Player Channel Definition Graphics Automation Captions Validation Decoration Master Control Media Management Audio Processor Decoration Validation Media Management Services Ancillary Data Media Player Master Control Keyer Live Inputs Business Logic Text Insertion DVE Graphics Media Signature DVE Up/Down Conversion Text Insertion DVE Audio Processor Captions Media Signature Virtualized Playout •Software based linear playout channels •Pure IT commodity (COTS) solution •Aligns with SMPTE IP model • Agility – rapid spin up/down of channels • Commercial models for • Perpetual • Subscription • Pop-up Media Factory In The Cloud Playout Automation and MAM Media Factory in Private Datacenter(s) Management & Automation Applications Central Storage Video and Audio Processing Media Processing Software based processing Appointment TV Delivery On Demand Delivery Virtualized Channel in a Box Media Factory In The Cloud Operations PoP Operations PoP Monitoring & Control Monitoring & Control + Live and locally originated content + Live and locally originated content Distribution PoP Diverse IP connectivity Private circuits with guaranteed QoS Conversion & Multiplex Media Factory in Private Datacenter(s) Management & Automation Applications Central Storage Media Processing Software based processing Traditional Distribution Appointment TV Delivery On Demand Delivery Interface to traditional broadcast infrastructure Mass Public Distribution Public Internet Global Collaboration Industry Trends Industry Trend Solution Transition to IP Hybrid SDI & IP Rapid deployment and agility COTS, virtualization/ containerization Better utilization of geographies Geographical distribution Drive operational efficiencies New operational paradigms Opex Virtualization & Cloud Getting closer to the consumer Utilizing data aggregation Challenges • Virtualization adds cost • Virtualization adds complexity • How do we monitor “new video”? • How do we insure reliability • Some efficiency loss from bare metal • It takes minutes to spin up a channel but the assumptions are: • Hardware in place • application, workflow, programming, etc., all in place • Virtualization/IP is flexible but SDI is also adaptable Just one last note about the Cloud www.s-a-m.com Thank You John Shike Snell Advanced Media [email protected] reference Experience using Software Defined Channels Requirements www.s-a-m.com Results IP I/O SMPTE 2022-6 Deployment in virtual environment Automated VM deployment Deployment in public cloud Deployed on AWS Full broadcast chain functionality Supported Rapid deployment of new services New playout channel deployed in 4 minutes!