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March 2014 | Issue No. 20
EFI Newsletter for Digital Print Professionals
Add More Value to Your Work
In This Issue • 10 Easy Steps for the Fastest Make-ready Process Ever • How to Use Color Profiler Suite in Different Lighting Conditions
In this issue of World of Fiery, we showcase EFI™ resources to help increase your production efficiency and lower production costs. Find out how you can use Fiery® make‑ready tools to set up a complex catalog and print bleed edge tabs. Then read about a new feature in Color Profiler Suite to control the color appearance of your printed output in various lighting conditions. You can also read all about new product releases, and how to use standards to be more competitive.
• How to Beat Price Competition
10 Easy Steps for the Fastest Make-ready Process Ever
• Digital StoreFront 7.0 Offers SmartStores • Standardization and Process
Getting a job with complex manual assembly requirements back to your customer on time can be a challenge. See how make-ready tools speed job turnaround time and keep customers happy.
Control in Wide-format Printing
How to Use Color Profiler Suite in Different Lighting Conditions
• New Fiery Impose 2014 Calendar • Successful Connect 14
Learn about a new feature that gives you the ability to profile for different lighting conditions.
Users’ Conference
Upcoming Events
Annual EFI Users’ Conference Jan 20-23, 2015 Las Vegas, NV USA Learn more
Not a Fiery Certified Professional Yet? Enhance your knowledge of Fiery technology with the Fiery Professional Certification program.
How to Beat Price Competition With competition high in the digital print market, learn how Fiery tools can help you differentiate on efficiency and lower production costs.
Digital StoreFront 7.0 Offers SmartStores
Standardization and Process Control in Wide-format Printing
The latest version of Digital StoreFront® includes technology that supports responsive web sites, plus tools for advanced customization and control. Learn More.
Read about how standardization and process control work together and why they will help you position yourself as a premium print provider – ensuring added value to larger customers and creating a tighter relationship with your clients.
New Fiery Impose 2014 Calendar
Successful Connect 14 Users’ Conference
Learn how to print a booklet from Fiery Impose with this how-to guide.
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Read about how Connect 2014, EFI’s annual worldwide users’ conference was an amazing success with nearly 1,000 customers in attendance.
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10 Easy Steps for the Fastest Make-ready Process Ever
How to Use Color Profiler Suite in Different Lighting Conditions
As a Fiery customer, you already have the fastest processing speeds. So you can shorten your turnaround times and make your operators even more productive. But, when your customers send you jobs with complex job assembly requirements such as merging pages, scanning hard-copy pages, defining sections and inserting tabs – you risk not delivering the job to the customer on time.
In Color Profiler Suite 4.5, we give you the ability to create profiles that will be used in an environment other than the D50 standard lighting that is typically used in a color-management light booth.
The popular Fiery make-ready tools, such as Fiery Impose, launch from the Fiery Command WorkStation® interface and offer you a flexible, easy and effortless solution your operators will love.
To adjust the lighting condition when making a profile, launch the application and create a new profile. In the Fiery Printer Profiler settings window, change the lighting value to the lighting condition that you will view and proof the prints in. For example, you can select commercial florescent or incandescent home lighting. You can then make prints for your customers to use in a specific lighting environment. Because the colors will look correct in their lighting, you can increase your customers’ satisfaction.
With Fiery Color Profiler Suite, you can now achieve accurate and consistent color matching in the actual ambient lighting conditions that will be used for viewing proofs or prints. This improves the color appearance of your printed output for the lighting it was intended to be viewed in.
The latest addition to these integrated make-ready solutions is Fiery JobMaster which provides advanced PDF-based job-preparation functions. Intuitive document assembly includes fully visual tab insertion and design; media assignment, page numbering, finishing and scanning; plus powerful late-stage editing features.
See for yourself how you can use Fiery make-ready tools to set up a complex catalog for printing without any manual job assembly – all in 10 easy steps on our JobMaster resources and training page.
Color Profiler Suite 4.5 also gives you the ability to select “create custom” in the drop-down menu for the lighting value in Fiery Printer Profiler. You will need a light meter or another tool that can measure your ambient lighting condition. Input your custom light values into the Printer Profiler to be sure your printed output looks accurate and visually pleasing.
Bleed Edge Tabs
Click here to learn about more features in Color Profiler Suite 4.5.
See the Speed in 10 Easy Steps
One of the newest features in Fiery JobMaster is the Bleed Edge Tabs. It’s a great way to establish document sections by printing the tab content on the edge of the page. This feature doesn’t require the use of tab media, and it automatically applies bleed-edge tab settings to all pages in the chapter, with incremental tab position for each successive chapter. Download the free print sample and how-to guide to see how easy it is to produce jobs your customers will love! Find Out if You Should Get Fiery JobMaster in Your Print Facility Answer these 8 questions to find out if Fiery JobMaster can significantly benefit your print operation.
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How to Beat Price Competition
Digital StoreFront 7.0 Offers SmartStores
Competing in the digital print market is a tough business. Your customers still demand high quality, low prices and quick turn times, so you need to have a strategy to differentiate on efficiency and lower production costs.
The EFI Digital StoreFront version 7.0 was released on January 10, 2014. The latest version includes new support for: • Digital StoreFront SmartStores and SmartStore Builder
Your Fiery server can take a load off your daily operation overhead by automating your job submission and digital color workflow. Use the following Fiery tools to help increase your profits and drive down your production costs.
• HTML 5 Visual Product Builder • Windows 2012 operating system • XMPie 6.6.1 Here’s more about what some of these new features offer:
• Fiery Presets – Create one-click access to commonly used settings for all workflows. These presets can be used in the print driver as well as by operators running Fiery Command WorkStation.
SmartStores: Second-generation Storefronts This new generation of storefront design in Digital StoreFront features contemporary web design themes, using the latest responsive technologies. You can use HTML5, CSS3 and responsive design to publish product catalogs and web sites that scale smoothly from desktop to tablet and mobile devices.
• Fiery Virtual Printers – Allow administrators to create easy‑to-access networked printers that automate job submission from applications and reduce user errors when printing directly to a Fiery Driven™ printer. • Fiery Hot Folders – Reduce native file submission with drag‑and‑drop efficiency.
SmartStore Builder
• Automated Preflight – Analyze and route jobs or problem files with optimized preflight workflow.
The Digital StoreFront SmartStore Builder is a customization toolset that gives administrators nearly total control over buyer-facing interfaces through intuitive menu options and drag-and-drop controls. For more advanced customization, administrators can modify or add their own HTML and CSS directly.
Learn More Use free EFI resources to learn how simple it us to set up and configure these Fiery job automation tools:
• Select a base design from a wide variety of built-in layouts and styles.
1. Free Fiery eLearning Course: Creating Automated Workflow on your Fiery Controller A highly-interactive eLearning course that will teach you how to set up and configure presets, virtual printers and Fiery Hot Folders.
• Add your logo. • Choose and easily customize an animated carousel-type promotional banner. • Decide which products to include on the storefront.
oo New users register and enroll here.
• Make changes to the underlying HTML code.
oo Existing users: • Log in at: https://training.efi.com
Visual Product Builder
• Go to “Add Courses” and select the “Enrollment Key” button at the lower right corner
Offer customers a consistent ordering workflow across all product types. We redesigned Visual Product Builder in HTML5 to support seamless ordering from desktop, tablet or mobile devices.
• Enter Enrollment Key: WOF0114 • Enter Password: Fiery.1
Learn More
• Go to “My Courses” and begin the course
Learn more from the Digital StoreFront SmartStores Webinar replay which took place on February 6th 2014. Click here to view the recorded webinar replay.
2. Free step-by-step How-To Guide with samples
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Standardization and Process Control in Wide-format Printing
New Fiery Impose 2014 Calendar The new Fiery Impose 2014 calendar is now available! Learn how to prepare and print a calendar booklet with this how-to guide that walks you through the process step-by-step.
Standards Create Processes Print buyers have learned to value print providers that have the process control to adhere to a color standard and keep their printing equipment within given tolerances at all times. Print providers can differentiate themselves from competitors with hard facts, and can charge a premium for state-of-the-art process control that will provide a more consistent and reliable print product.
Fiery Impose is an optional server-based application that streamlines and automates the imposition process, making production more efficient. Impose delivers imposition technology that is completely WYSIWYG and easy to use, with a full range of capabilities in one powerful package. By employing a workflow based on Adobe® Portable Document Format (PDF), Impose allows operators to create unlimited userdefinable templates.
Standardizing Superwide There are a couple of reasons why we are still in the starting phase when it comes to process control and standardization in wide to superwide printing:
Documents with complex finishing requirements such as this calendar are good examples of applications with sophisticated layout preparation activities like changing the orientation of specific pages of a job.
• Size of customers – The larger the print buyer, the more likely they are to have interest in getting consistent product. • Profitability – Wide to superwide printing has still very healthy profit margins that allow print providers to compensate for the lack of process control with expensive trial-and-error processes and costly re-prints.
Download the calendar and how-to guide today.
• Variables – Wide-format environments are simply working with significantly more variables. This can make standardization more complex, and is probably the biggest hurdle.
Successful Connect 14 Users’ Conference EFI featured over 200 sessions covering every product. New this year was the Fiery session, “Experts Talk About Color Standards.” The color panel consisted of Raymond Cheydleur, OEM Technical Manager – Xrite Inc., Peter Constable, Senior Manager, Image & Color Technologies at Coach. Also joining the panel were Jim Tomblinson, Director of Operations at Modern Litho and Dennis Riggs, President and CEO of Mound Printing. Lou Prestia, Product Line Manager for Fiery (including the award winning Fiery Color Profiler Suite) moderated. Attendees enjoyed a lively discussion on real world issues around color and were able to get their color questions answered directly from the experts.
Luckily we are seeing a lot of progress in the standards groups. They appear to have realized the challenges of different media and are offering solutions to standardize a printing process. As always, the standard is the International Standard Organization (ISO) but the FOGRA and IDEAlliance provide tools to get to this standard and with the certifications/qualifications to prove that the standards are achieved. Be Prepared for the Future Standardizing your wide to superwide production environment will initially create more work for you. But long term, it will help you produce better, more consistent and repeatable work. It will help you create a lean and effective environment that reduces costly reprints and trial-and-error color adjustments. At the same time, you can keep margins high since you increase your added value to your customers with a more consistent product and exact match to their expectations. Standardizing will help you position yourself as a premium print provider – ensuring added value to larger customers and creating a tighter relationship with your clients.
Don’t miss it next year – January 20-23, 2015. Pre-register now and save!
Find more information at www.idealliance.org, www.fogra.org and w3.efi.com/services/fiery-wide-format-services.
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